Podcast
Keep What You Earn
Hosted by Shannon Weinstein · EN
Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
20episodes
Episodes
Newest firstAll episodes
Cash Flow Mastery for Entrepreneurs
Oct 2700:10:23Tap to summarizeToday, Shannon shares tactical and actionable advice for entrepreneurs to improve their cash flow without making common mistakes. Learn the key differences between profit and cash flow, discover the importance of timing in managing your money, and understand how certain habits, like paying off credit cards too early or having a lax collection process, can sabotage your cash flow. Shannon also delves into the nuances of paying estimated income taxes and prioritizing your expenses to ensure your business runs smoothly. Tune in to gain insights that could be game-changing for your enterprise, and consider booking a power session to customize your cash flow strategy. What you'll hear in this episode: [0:45] Understanding Cash Flow vs. Profit [02:00] Common Cash Flow Mistakes [03:50] Prioritizing Payments and Collections [06:45] Rethinking Estimated Tax Payments If you like this episode, check out: How to Unf*ck Cash Flow Understanding What is Breaking Your Cash Flow Transform Your Idle Cash into Active Profits Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.
Transcribe →From Fashion Apparel to Facial Franchising with Michele Henry
Oct 2200:42:41Tap to summarizeShannon sits down with Michele, the founder and CEO of FACE FOUNDRIÉ. Michele shares her entrepreneurial journey from running a successful women's clothing company to tackling her hormonal acne struggles by creating FACE FOUNDRIÉ, offering accessible and high-quality skincare experiences. Learn how FACE FOUNDRIÉ's focus on customer service, community engagement, and a scalable franchise model has led to its rapid growth. Michele also discusses key traits of successful franchisees, the importance of listening to customers, and innovative plans for the future of FACE FOUNDRIÉ. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers invaluable insights into building a scalable yet high-touch business. [00:40] Meeting Michelle: A Unique Encounter [13:30] Scaling and Franchising FACE FOUNDRIÉ [18:45] Qualities of Successful Franchisees [23:45] Core Mistakes of Franchisees [27:15] High Touch Customer Experience [35:30] Balancing Standardization and Personalization [38:00] Future Goals and Innovations If you like this episode, check out: Your Finance Hire - Dos and Don'ts One of the Most Common Struggles While Growing Your Business I Hired My Husband - Here's Why Visit FACE FOUNDRIÉ's website: https://facefoundrie.com/ Interested in becoming a franchisee? Visit https://facefoundrie.com/franchise/#own Follow Michele @michelemanifests Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.
Transcribe →Depreciation Decoded: Avoiding Tax Traps Final
Oct 2000:08:12Tap to summarizeToday, Shannon breaks down the essentials of bonus depreciation and depreciation recapture: two topics every business owner should understand. She explains how these deductions really work, why they’re often about tax deferral rather than elimination, and what to watch for when selling assets or a business. You’ll walk away with practical insights to help you manage your assets wisely and make confident, informed tax decisions. What you'll hear in this episode: [05:35] Consult your tax advisor before selling assets. [06:45] Discuss depreciation recapture impact with a tax professional. If you like this episode, check out: How to Create Enterprise Value for Your Business Why Enterprise Value is the Goal Build Like You're Selling Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.
Transcribe →Building Wealth Without Wall Street with Joey Mure
Oct 1300:36:14Tap to summarizeShannon is joined by Joey Mure, founder of Wealth Without Wall Street. Joey shares his journey of creating financial freedom by focusing on passive income and debunking the traditional notion of trading time for money. The discussion dives into sustainable and customized wealth-building strategies that are not about quick fixes but about understanding and implementing a logical process. Joey emphasizes the importance of becoming an educated investor, leveraging unique methods like the infinite banking concept, and avoiding the pitfalls of relying solely on retirement accounts. This episode is a must-listen for entrepreneurs and business owners who want to gain control over their financial future and start living abundantly today. What you'll hear in this episode: [0:45] Meet Joey Mure: Founder of Wealth Without Wall Street [1:05] The Philosophy of Wealth Building [3:55] Rethinking Retirement and Financial Freedom [6:15] The Importance of Passive Income [9:30] Becoming an Active Investor [18:00] The Problem with Traditional Retirement [26:15] Infinite Banking Concept Explained Discover Your Financial Freedom Score: https://go.wealthwithoutwallstreet.com/keepwhatyouearn Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.
Transcribe →Fractional CFO vs. Bookkeeper - What Do I Need?
Oct 800:11:47Tap to summarizeToday, Shannon dives into the crucial differences between a bookkeeper and a fractional CFO, revealing why scaling businesses should consider the latter. Shannon explains how fractional CFO services provide deeper insights, strategic decision-making, and future-focused projections that surpass what a bookkeeper or an in-house accountant can offer. With compelling arguments and real-world examples, Shannon highlights the value and cost-effectiveness of hiring a fractional CFO to drive business growth. What you'll hear in this episode: [0:45] The Value of a Fractional CFO [01:20] Comparing Bookkeepers and CFOs [05:15] The Role of a Controller [07:00] Why Fractional CFOs Are Cost-Effective If you like this episode, check out: Ways to Maximize Customer Value I Hired My Husband - Here's Why Your Finance Hire - Dos and Don'ts Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.Fractional CFO vs. Bookkeeper - What Do I Need?
Transcribe →Do You Need a Financial Facelift?
Oct 600:09:59Tap to summarizeToday, Shannon guides entrepreneurs and business owners through the challenges of financial overwhelm and decision fatigue. Shannon shares tactical and actionable advice on identifying the biggest constraints in your business, specifically focusing on cash flow management. Tune in to learn how to map out your cash flow, prioritize impactful financial issues, and make confident decisions that will help you scale your business. Don't miss Shannon's insights on how to stop masking core financial problems and start accelerating your business growth. What you'll hear in this episode: [0:45] Overcoming Financial Overwhelm [2:10] Finding Clarity Through Action [3:25] Identifying and Solving Key Financial Issues [4:55] Cash Flow Management Strategies [7:00] Deep Dive into Cash Flow Analysis If you like this episode, check out: How to Ensure Your Core Offer is Scalable Fine-Tuning Your Core Offer for Growth Is My Business Doing Okay? Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/
Transcribe →Why Gut-Based Marketing Doesn't Work with Ricky Shockley
Oct 100:37:47Tap to summarizeShannon is joined by Ricky Shockley, owner of Med Spa Magic Marketing and a digital marketing professional with over a decade of experience. Ricky shares valuable insights on the importance of using data-driven strategies over gut-based marketing, the challenges of local vs. national marketing, and the critical metrics every business owner should track. The discussion covers the significance of understanding customer acquisition costs, the role of organic content marketing, and the benefits of specific targeting in paid ads. Ricky also addresses common blocks entrepreneurs face regarding discounting and promotions, emphasizing the importance of seeing marketing as an investment. Tune in for tactical and actionable marketing strategies to elevate your business! What you'll hear in this episode: [0:45] Meet Ricky Shockley: Digital Marketing Expert [1:15] The Importance of Data-Driven Marketing [6:05] Understanding Customer Acquisition Costs [14:25] Organic vs. Paid Marketing Strategies [19:55] Understanding Local Intent in Content Creation [20:30] Building a Local Audience Through Community Engagement [27:00] Effective Use of Promotions and Discounts [34:30] Specialized Marketing Strategies for Med Spas Check out the Medspa Success Strategies Podcast: https://medspamagicmarketing.com/podcast/ Learn more about Ricky's services: https://medspamagicmarketing.com/ Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.
Transcribe →How to Build Investor-Ready Financials
Sep 2900:13:58Tap to summarizeMaintaining high-quality financial records for business owners is critical, especially if you're interested in selling your business. Shannon explains why you should always be prepared for potential buyout offers, shares strategies for keeping your financials in order, and emphasizes the importance of transparency and accuracy in financial reporting. Learn how the quality of your financials influences your business valuation and why considering these details now can set you up for a smoother, more profitable exit in the future. What you'll hear in this episode: [0:45] The Importance of Being Prepared for Unexpected Offers [4:20] Building Trust Through Quality Financials [6:50] Preparing Financial Statements for Potential Buyers [11:25] Advanced Financial Preparation and Strategy Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.
Transcribe →The Hidden Cost of Complexity in $3M+ Businesses
Sep 2400:13:45Tap to summarizeAs you scale your business past the $3-5 million revenue mark, there are complexities that arise, including increased overhead, team expansion, and the temptation to offer more products or services. Shannon emphasizes the importance of simplicity in scaling, advising business owners to standardize their offerings and create streamlined processes. Tune in to learn actionable tips for maintaining clarity and efficiency, ensuring sustainable growth, and enhancing profitability. What you'll hear in this episode: [0:45] Navigating the Mucky Middle of Business Growth [5:15] The Hidden Costs of Complexity [7:00] Strategies for Simplifying Your Business [8:40] Prioritizing and Standardizing Services [12:25] Final Tips for Scaling Your Business Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.
Transcribe →High School Hobby to Vegas Merch Enterprise - How Austin Boyd Approached Business as a Young Entrepreneur
Sep 2200:44:29Tap to summarizeShannon chats with Austin Boyd, the founder of Alive Print Shop. Austin shares his incredible journey from starting a custom t-shirt business in his parents' garage to growing it into a multi-million dollar enterprise over the past 17 years. They discuss the importance of humility, continuous learning, and seeking knowledge from those more experienced. Austin's story highlights the value of focusing on sales, sensible investment, and building a strong, empowered team. Tune in to gain insights on navigating business challenges, making strategic investments, and scaling your business while maintaining a personal touch. What you'll hear in this episode: [0:45] Meet Austin Boyd: Founder of Alive Print Shop [5:35] Early Challenges and Growth [12:20] Lessons from the 2008 Financial Crisis [16:55] Scaling the Business and Building a Team [22:15] Learning from Mistakes: The Path to Improvement [28:10] Investing Wisely in Business Growth [32:35] Financial Management and Scaling Up [38:20] The Value of Seeking Knowledge and Expertise If you like this episode, check out: How to Create Enterprise Value for Your Business Fine-Tuning Your Core Offer for Growth When NOT to Sell Your Business Order from Alive Print Shop: https://aliveprintshop.com/contact-custom-apparel Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.
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