Podcast
Keeping up with the Joneses
Hosted by Eric & Jennifer Jones · EN
Eric "The Turf Teacher" Jones and Jennifer "The Turfette" Jones bring you "Keeping Up with The Joneses" LIVE weekday mornings from 8am to 9am EST only on Turfs Up Radio - your industry, your station. We've got you covered in the Green Industry with live interviews from industry leaders and coverage at all the tradeshows and events. We will share tips and tricks of the trade as well as education to improve your knowledge base and business expertise.
Eric is a professor of Horticulture and Landscape Architecture. Jennifer is a Horticulturist and Business Consultant. Together, they own Elite Landscape Contractors, Inc. and Turf Teacher, Inc. They have 5 kids and 5 dogs and live on their 30 acre strawberry farm.
21episodes
Episodes
Newest firstAll episodes
AI in Landscape Architecture & Design
2w ago00:59:41Tap to summarizeAI in Landscape Architecture & Design "Can AI design the perfect landscape?" "From backyard concepts to master plans, artificial intelligence is reshaping landscape architecture and design." "But is it a creative partner—or competition?" "Join The Turf Teacher and The Turfette on Turf’s Up Radio for this eye-opening conversation on the future of landscape design." TURF TEACHER SOCIAL: https://linktr.ee/turfteacher THE TURFETTE SOCIAL: https://linktr.ee/theturfette GREEN INDUSTRY COUPLE SOCIAL: https://linktr.ee/greenindustrycouple
Transcribe →AI for Landscapers, Tool or Threat?
2w ago00:59:58Tap to summarizeAI for Landscapers: Work Smarter, Design Faster, Grow Bigger 🤖🌱 Artificial intelligence is no longer the future—it’s here, and it’s changing the landscaping industry fast. From landscape design and client presentations to estimating, marketing, scheduling, and customer communication, AI is creating new opportunities for landscape professionals willing to adapt. In this episode of Turf’s Up Radio, Turf Teacher and The Turfette dive into how landscapers can actually use AI in the real world—not just hype, but practical tools that can help you design faster, sell smarter, improve efficiency, and stay ahead of the competition. We’ll explore: ✅ AI for landscape design concepts & renderings ✅ Faster estimating and proposal creation ✅ Smarter client communication & follow-up ✅ Marketing, social media & content creation with AI ✅ Robotics, automation & the future of field operations ✅ Where human creativity and expertise still matter most Whether you're a landscape contractor, designer, architect, lawn care operator, or green industry entrepreneur, this episode will help you understand where AI fits into your business—and where it doesn’t. Is AI your next best employee… or your biggest competitor? 🎧 Tune in to Turf’s Up Radio and join the conversation! #TurfsUpRadio #LandscapeContractor #AI #LandscapeDesign #GreenIndustry #TurfTeacher #LandscapeArchitecture #LawnCare #BusinessGrowth #Innovation TURF TEACHER SOCIAL: https://linktr.ee/turfteacher THE TURFETTE SOCIAL: https://linktr.ee/theturfette GREEN INDUSTRY COUPLE SOCIAL: https://linktr.ee/greenindustrycouple
Transcribe →Sharpen Your Blades, Sharpen Your Mind
3w ago00:59:59Tap to summarize🎙️ Mowtivation | Are You Building a Business… or Just Building Another Job? Welcome to another powerful episode on Turf’s Up Radio, where we dig deeper than turf and talk about the mindset behind success in the Green Industry. In today’s Mowtivation Show, we’re asking the tough question every owner/operator needs to hear: Are you building a business that creates freedom… or just another job that owns you? From early mornings and long days to equipment breakdowns, labor shortages, weather delays, customer expectations, and the constant pressure of keeping the wheels turning—this industry can test even the toughest professionals. But success isn’t built on motivation alone. It’s built on discipline, leadership, systems, and purpose. In this episode, we’ll talk about: 🌱 The difference between working in your business vs. working on it 🌱 Why motivation fades—but discipline keeps the trucks rolling 🌱 How to lead and inspire your crew when energy runs low 🌱 The mental grind of entrepreneurship in the Green Industry 🌱 Building a business that serves your life—not consumes it Whether you’re in the truck, on the mower, managing crews, or planning your next move, this episode is your reminder to sharpen more than just your blades. Fuel your mind. Refocus your mission. Find your Mowtivation. 🎧 Live on Turf’s Up Radio — Your Industry. Your Station. Your Mowtivation. #TurfTeacher #TurfsUpRadio #GreenIndustry #LawnCare #TurfManagement #LandscapeLife #CEU TURF TEACHER SOCIAL: https://linktr.ee/turfteacher THE TURFETTE SOCIAL: https://linktr.ee/theturfette GREEN INDUSTRY COUPLE SOCIAL: https://linktr.ee/greenindustrycouple
Transcribe →Gardens of the World: Global Design, Local Impact
May 400:59:51Tap to summarizeToday on Turf’s Up Radio, we traveled the world through garden design—from the structured elegance of France to the natural beauty of England and the survival-driven gardens of the Middle East. Learn how global design influences your local landscape—and how to use it to build better, smarter, and more profitable projects. #TurfTeacher #TurfsUpRadio #GreenIndustry #LawnCare #TurfManagement #LandscapeLife #CEU TURF TEACHER SOCIAL: https://linktr.ee/turfteacher THE TURFETTE SOCIAL: https://linktr.ee/theturfette GREEN INDUSTRY COUPLE SOCIAL: https://linktr.ee/greenindustrycouple
Transcribe →Turfgrass Anatomy & Physiology
Apr 2900:59:52Tap to summarize🌱 TOMORROW ON TURF’S UP RADIO 🌱 We’re breaking down Turfgrass Anatomy & Physiology — the REAL science behind what makes lawns thrive… or fail. 👉 What’s happening below the surface 👉 How turf actually grows and responds 👉 Why timing, nutrients, and environment matter 👉 How to get BETTER results for your clients If you’re in the green industry, this is one you don’t want to miss. 🎧 Tune in LIVE or catch the podcast after #TurfTeacher #TurfsUpRadio #GreenIndustry #LawnCare #TurfManagement #LandscapeLife #CEU TURF TEACHER SOCIAL: https://linktr.ee/turfteacher THE TURFETTE SOCIAL: https://linktr.ee/theturfette GREEN INDUSTRY COUPLE SOCIAL: https://linktr.ee/greenindustrycouple
Transcribe →“Strawberries & Stakes: Farming, Risk, and the Gamble We Take”
Apr 2800:59:50Tap to summarizeIn this episode of Turf’s Up Radio, we dig deep into the world of 🍓strawberry farming—and the reality that every season is a gamble. From planting to harvest, strawberry growers invest time, money, and faith into a crop that’s highly sensitive to weather, disease, labor, and market swings. One late frost, one heavy rain, or one unexpected challenge can turn a promising season into a financial loss overnight. We break down what it really costs to grow strawberries, the risks farmers face every day, and why the financial side of farming often feels like placing bets with everything on the line. Is it truly gambling—or is it calculated risk backed by experience, resilience, and grit? Whether you’re in the green industry, agriculture, or just curious about where your food comes from, this episode gives you a real-world look at the highs, lows, and stakes of strawberry production. 👉 Topics include: The true cost of growing strawberriesWeather risks (frost, rain, heat) and crop lossWhy specialty crops lack strong insurance coverageComparing farming risk to gambling—what’s fair?Mindset: how farmers handle wins and losses 🎙️ Tune in and see why farming isn’t just a job—it’s a high-stakes commitment. TURF TEACHER SOCIAL: https://linktr.ee/turfteacher THE TURFETTE SOCIAL: https://linktr.ee/theturfette GREEN INDUSTRY COUPLE SOCIAL: https://linktr.ee/greenindustrycouple
Transcribe →The Code of a Godly Man: Faith, Discipline & Provision in the Green Industry
Apr 2200:59:20Tap to summarizeWhat does it really mean to be a Godly man in today’s world—and how does that apply to the green industry? In this powerful episode of Turf’s Up Radio, we break down key principles inspired by a message from Josh Howerton and connect them directly to life as a contractor, business owner, and leader. This isn’t just about faith—it’s about how you show up every day for your family, your crew, and your business. We dive into: The true meaning of leadership at home vs. leadership at workWhy discipline and self-control (asceticism) separate owners from operatorsWhat provision really means—and why it’s more than just making moneyHow to build a legacy-driven business, not just a paycheckThe responsibility of leading with integrity, consistency, and purpose Whether you’re running a crew, building a company, or raising a family, this episode challenges you to level up—not just professionally, but personally and spiritually. 🔥 You’re not just cutting grass—you’re cultivating legacy. TURF TEACHER SOCIAL: https://linktr.ee/turfteacher THE TURFETTE SOCIAL: https://linktr.ee/theturfette GREEN INDUSTRY COUPLE SOCIAL: https://linktr.ee/greenindustrycouple
Transcribe →The Power of Turfgrass in America
Apr 1700:59:42Tap to summarizeIn this episode, the Green Industry Couple breaks down the turfgrass industry from the ground up. From environmental benefits and climate impact to career opportunities and industry growth, this episode reveals why turfgrass is more than just grass—it’s one of the most important systems in the American landscape. In Genesis 1:11 "And God said, Let the Earth bring forth grass,..." #GreenIndustry #LandscapeLife #greenindustrycouple #Leadership #Legacy #NCNLA #LandscapeBusiness #GrowYourBusiness #StrawberryFarm #EntrepreneurMindset TURF TEACHER SOCIAL: https://linktr.ee/turfteacher THE TURFETTE SOCIAL: https://linktr.ee/theturfette GREEN INDUSTRY COUPLE SOCIAL: https://linktr.ee/greenindustrycouple
Transcribe →Legacy & Culture in a Green Industry Business
Apr 1500:59:45Tap to summarizeThis morning’s show wasn’t just talk… it was legacy. From a father’s strawberry farm 🍓 to the foundation of what it means to build something that lasts… We talked about the kind of impact that goes beyond business. 🌱 Legacy isn’t what you leave behind— It’s what you build into others. We also broke down what REAL culture looks like inside a landscape company… Because great teams don’t happen by accident—they’re cultivated. And if you’re ready to level up 👇 We previewed the upcoming NCNLA Nursery Summit this June—where the Green Industry comes together to grow. 🎧 Catch the replay now on our podcast: https://pod.co/keepingupwiththejoneses/legacy #GreenIndustry #LandscapeLife #greenindustrycouple #Leadership #Legacy #NCNLA #LandscapeBusiness #GrowYourBusiness #StrawberryFarm #EntrepreneurMindset TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE TURFETTE SOCIAL MEDIA https://linktr.ee/theturfette NCNLA WEBSITE https://www.ncnla.com GREEN & GROWIN' 26 https://www.greenandgrowin.com
Transcribe →⛳ 🌱 The Masters Effect: What Augusta Can Teach Every Lawn Pro
Apr 1300:59:41Tap to summarizeOn this episode of "Keeping Up With the Joneses" on Turf’s Up Radio, The Green Industry Couple dives into what we’re calling “The Masters Effect”—the powerful influence that elite turf management at Augusta National has on expectations across the entire green industry. From the flawless fairways of Augusta National Golf Club to everyday residential lawns, clients everywhere are asking for that same lush, striped, picture-perfect look… but what does it actually take to deliver it? In this episode, we break it all down: 🏆 Masters recap + course conditions.🌿 Inside Augusta National’s turf strategy.🏡 The truth about “instant” lawn renovations (and what to tell your clients). 💡 The Masters Effect is real—and it’s shaping client expectations, pricing, and the future of lawn care and landscape professionals everywhere. Whether you’re a contractor, turf manager, or homeowner chasing that Augusta look, this episode will give you real insight, real strategy, and real talk. 🎧 Tune in, take notes, and elevate your game. TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE TURFETTE SOCIAL MEDIA https://linktr.ee/theturfette TURF'S UP RADIO SOCIAL MEDIA https://linktr.ee/turfsupradio NCNLA WEBSITE https://www.ncnla.com GREEN & GROWIN' 26 https://www.greenandgrowin.com
Transcribe →