Podcast
Keeping up with the Joneses
Hosted by Eric & Jennifer Jones · EN
Eric "The Turf Teacher" Jones and Jennifer "The Turfette" Jones bring you "Keeping Up with The Joneses" LIVE weekday mornings from 8am to 9am EST only on Turfs Up Radio - your industry, your station. We've got you covered in the Green Industry with live interviews from industry leaders and coverage at all the tradeshows and events. We will share tips and tricks of the trade as well as education to improve your knowledge base and business expertise.
Eric is a professor of Horticulture and Landscape Architecture. Jennifer is a Horticulturist and Business Consultant. Together, they own Elite Landscape Contractors, Inc. and Turf Teacher, Inc. They have 5 kids and 5 dogs and live on their 30 acre strawberry farm.
25episodes
Episodes
Newest firstAll episodes
The Code of a Godly Man: Faith, Discipline & Provision in the Green Industry
Apr 2200:59:20Tap to summarizeWhat does it really mean to be a Godly man in today’s world—and how does that apply to the green industry? In this powerful episode of Turf’s Up Radio, we break down key principles inspired by a message from Josh Howerton and connect them directly to life as a contractor, business owner, and leader. This isn’t just about faith—it’s about how you show up every day for your family, your crew, and your business. We dive into: The true meaning of leadership at home vs. leadership at workWhy discipline and self-control (asceticism) separate owners from operatorsWhat provision really means—and why it’s more than just making moneyHow to build a legacy-driven business, not just a paycheckThe responsibility of leading with integrity, consistency, and purpose Whether you’re running a crew, building a company, or raising a family, this episode challenges you to level up—not just professionally, but personally and spiritually. 🔥 You’re not just cutting grass—you’re cultivating legacy. TURF TEACHER SOCIAL: https://linktr.ee/turfteacher THE TURFETTE SOCIAL: https://linktr.ee/theturfette GREEN INDUSTRY COUPLE SOCIAL: https://linktr.ee/greenindustrycouple
Transcribe →The Power of Turfgrass in America
Apr 1700:59:42Tap to summarizeIn this episode, the Green Industry Couple breaks down the turfgrass industry from the ground up. From environmental benefits and climate impact to career opportunities and industry growth, this episode reveals why turfgrass is more than just grass—it’s one of the most important systems in the American landscape. In Genesis 1:11 "And God said, Let the Earth bring forth grass,..." #GreenIndustry #LandscapeLife #greenindustrycouple #Leadership #Legacy #NCNLA #LandscapeBusiness #GrowYourBusiness #StrawberryFarm #EntrepreneurMindset TURF TEACHER SOCIAL: https://linktr.ee/turfteacher THE TURFETTE SOCIAL: https://linktr.ee/theturfette GREEN INDUSTRY COUPLE SOCIAL: https://linktr.ee/greenindustrycouple
Transcribe →Legacy & Culture in a Green Industry Business
Apr 1500:59:45Tap to summarizeThis morning’s show wasn’t just talk… it was legacy. From a father’s strawberry farm 🍓 to the foundation of what it means to build something that lasts… We talked about the kind of impact that goes beyond business. 🌱 Legacy isn’t what you leave behind— It’s what you build into others. We also broke down what REAL culture looks like inside a landscape company… Because great teams don’t happen by accident—they’re cultivated. And if you’re ready to level up 👇 We previewed the upcoming NCNLA Nursery Summit this June—where the Green Industry comes together to grow. 🎧 Catch the replay now on our podcast: https://pod.co/keepingupwiththejoneses/legacy #GreenIndustry #LandscapeLife #greenindustrycouple #Leadership #Legacy #NCNLA #LandscapeBusiness #GrowYourBusiness #StrawberryFarm #EntrepreneurMindset TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE TURFETTE SOCIAL MEDIA https://linktr.ee/theturfette NCNLA WEBSITE https://www.ncnla.com GREEN & GROWIN' 26 https://www.greenandgrowin.com
Transcribe →⛳ 🌱 The Masters Effect: What Augusta Can Teach Every Lawn Pro
Apr 1300:59:41Tap to summarizeOn this episode of "Keeping Up With the Joneses" on Turf’s Up Radio, The Green Industry Couple dives into what we’re calling “The Masters Effect”—the powerful influence that elite turf management at Augusta National has on expectations across the entire green industry. From the flawless fairways of Augusta National Golf Club to everyday residential lawns, clients everywhere are asking for that same lush, striped, picture-perfect look… but what does it actually take to deliver it? In this episode, we break it all down: 🏆 Masters recap + course conditions.🌿 Inside Augusta National’s turf strategy.🏡 The truth about “instant” lawn renovations (and what to tell your clients). 💡 The Masters Effect is real—and it’s shaping client expectations, pricing, and the future of lawn care and landscape professionals everywhere. Whether you’re a contractor, turf manager, or homeowner chasing that Augusta look, this episode will give you real insight, real strategy, and real talk. 🎧 Tune in, take notes, and elevate your game. TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE TURFETTE SOCIAL MEDIA https://linktr.ee/theturfette TURF'S UP RADIO SOCIAL MEDIA https://linktr.ee/turfsupradio NCNLA WEBSITE https://www.ncnla.com GREEN & GROWIN' 26 https://www.greenandgrowin.com
Transcribe →Faith, Sacrifice & Stewardship of the Land"
Apr 300:59:12Tap to summarizeToday we pause. Not just as business owners. Not just as operators. But as stewards of something bigger. “Faith, Sacrifice & Stewardship of the Land.” In the Green Industry, we work the soil, shape the land, and bring life to the spaces around us… but today is a reminder: ➡️ Faith guides us ➡️ Sacrifice grows us ➡️ Stewardship defines us Every early morning. Every long day. Every unseen effort. It all has purpose. Today, we reflect. Tomorrow, we rise with renewed purpose. #GoodFriday #FaithDriven #GreenIndustry #TurfsUpRadio #Stewardship #LandscapeLife #PurposeDriven TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE TURFETTE SOCIAL MEDIA https://linktr.ee/theturfette TURF'S UP RADIO SOCIAL MEDIA https://linktr.ee/turfsupradio NCNLA WEBSITE https://www.ncnla.com GREEN & GROWIN' 26 https://www.greenandgrowin.com
Transcribe →Monday Mindset: Operator vs Owner
Mar 3000:52:23Tap to summarize🎙️ This Monday on Turf’s Up Radio + Turf Teacher We’re breaking it down: 🔥 Owner vs Operator mindset 🔥 Why most contractors stay stuck 🔥 How to start building systems that free you 🔥 The shift that takes you from busy → profitable 💬 No fluff. Just real talk that grows your business. TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE TURFETTE SOCIAL MEDIA https://linktr.ee/theturfette TURF'S UP RADIO SOCIAL MEDIA https://linktr.ee/turfsupradio NCNLA WEBSITE https://www.ncnla.com GREEN & GROWIN' 26 https://www.greenandgrowin.com
Transcribe →2026 Landscape Design Trends
Mar 2700:57:58Tap to summarize“2026 Landscape Design Trends: What’s In, What’s Out & What Makes Money” 🚨 LANDSCAPERS: If your designs still look like 2015… you’re losing money in 2026. Join us on Turf’s Up Radio as we break down the BIGGEST landscape design trends that are separating $5K jobs from $50K projects. 🔥 What we’re covering: ✔️ Outdoor Living 2.0 (how to 3X your job size) ✔️ Low-maintenance landscapes clients are begging for ✔️ Modern, high-end design styles that SELL ✔️ The most overlooked profit-maker: LIGHTING ✔️ What trends are DEAD (and costing you money) 💡 This isn’t about pretty landscapes… 👉 It’s about designing for PROFIT. 🎙️ Tune in: Friday 3/27/2026 ⏰ Time: 8:00 - 9:00 a.m. 📻 Turf’s Up Radio #TurfsUpRadio #GreenIndustry #LandscapeDesign #LandscapeBusiness #OutdoorLiving #ContractorLife #LawnCarePros TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE TURFETTE SOCIAL MEDIA https://linktr.ee/theturfette TURF'S UP RADIO SOCIAL MEDIA https://linktr.ee/turfsupradio NCNLA WEBSITE https://www.ncnla.com GREEN & GROWIN' 26 https://www.greenandgrowin.com
Transcribe →
Spring Startups for Landscapers
Mar 2600:54:25Tap to summarize“Spring is coming — and if you’re not ready, you’re already behind. Tune in to Turf’s Up Radio for Spring Startup Without the Scramble — a simple plan to help you take control of your busiest season. Don’t react to spring… own it. TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE TURFETTE SOCIAL MEDIA https://linktr.ee/theturfette TURF'S UP RADIO SOCIAL MEDIA https://linktr.ee/turfsupradio NCNLA WEBSITE https://www.ncnla.com GREEN & GROWIN' 26 https://www.greenandgrowin.com
Transcribe →CPP & Where to Find Green Industry Employees
Mar 2400:58:24Tap to summarize“Good morning, Turf’s Up Radio family! You’re listening to the only radio station dedicated to the green industry… and today—we’re talking about something real… something personal… something a LOT of you are living every single day… 👉 "Where do I find employees?” “We discuss the Certified Plant Professional from the NCNLA & how to get graduates of a community college horticulture program.” “But let’s be honest… it’s not always easy.” TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE TURFETTE SOCIAL MEDIA https://linktr.ee/theturfette TURF'S UP RADIO SOCIAL MEDIA https://linktr.ee/turfsupradio NCNLA WEBSITE https://www.ncnla.com GREEN & GROWIN' 26 https://www.greenandgrowin.com
Transcribe →Running a Family Business in the Green Industry
Mar 2000:59:36Tap to summarize“Good morning, Turf’s Up Radio family! You’re listening to the only radio station dedicated to the green industry… and today—we’re talking about something real… something personal… something a LOT of you are living every single day… 👉 Running a FAMILY BUSINESS.” “Whether it’s husband and wife, father and son, mother and daughter—or the whole crew piled into one truck—this industry is BUILT on family.” “But let’s be honest… it’s not always easy.” TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE TURFETTE SOCIAL MEDIA https://linktr.ee/theturfette TURF'S UP RADIO SOCIAL MEDIA https://linktr.ee/turfsupradio NCNLA WEBSITE https://www.ncnla.com GREEN & GROWIN' 26 https://www.greenandgrowin.com
Transcribe →