Knowledge about coffee is one thing, but wisdom and true expertise? Well, that is quite another. While knowledge is widely and cheaply available and true wisdom and expertise that makes a business effective is only attained after living and experiencing the realities of the coffee industry over time. The difference is important because it means the difference between effective operations and solutions and just guessing. Coffee and coffee people deserve better. Today we are talking with a man who has lived enough coffee experiences for a few lifetimes and applies his hard earned insights to clients globally. I am honored to be talking with the one and only John Gordon of Silverback Coffee Solutions! John Gordon is an industry-leading coffee professional with almost three decades of experience spanning every facet of the global specialty coffee sector. He currently serves as the Director of Silverback Coffee Solutions, providing comprehensive coffee business consulting, project management, equipment design and development, roastery technical services and roaster training. A distinguished competitor and coach, John is a three-time UK Barista Champion (2010, 2011, 2013) and 2009 UK Latte Art Champion and the 2018 New Zealand Barista Champion. He has reached the finals of the World Championships multiple times ( 2009 WLAC 6th, 2011 WBC 6th, 2013 WBC 10th, 2018 WBC 6th ) and has coached highly successful competitors, including 2015 World Barista Champion Sasa Sestic and 2019 New Zealand Champion Dove Chen. Beyond the competition stage, John brings extensive technical expertise as a roaster technician and research and development specialist. His background includes serving as Production & Innovation Manager at Coca-Cola Amatil NZ and Operations Manager at Square Mile Coffee Roasters in London. He has held significant R&D consulting roles for major equipment manufacturers, including Sanremo Coffee Machines and Heylo/Carimali, where he managed engineering teams, directed 3D and mechanical design, built prototypes, and implemented Lean manufacturing principles. With a unique blend of high-level coffee experience, architectural and mechanical 3D design skills, and deep knowledge of roastery operations from green bean importing to production equipment installation, John continues to shape the future of coffee equipment and roastery workflows worldwide. Today we discuss:

How Johns Curiosity and Technical Exploration Shaped His Career
Innovations in Coffee Technology over the Years
The Importance of Technical Knowledge
John's Take on Balancing Taste and Technology
Why We Should be Building Institutional Knowledge in Coffee
Understanding Roaster Maintenance and Operations
Enhancing Roastery Efficiency through Lean Practices
How John Uses Time and Motion Studies for Improvement
John Reflects of the Future of Coffee Roasting and Industry Trends

KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING!

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

chris@keystothshop.com

of book a free call now:

https://calendly.com/chrisdeferio/30min

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