Roasting and brewing creates opportunity for mentorship and relationships that last longer than the sensory experience of the cup. Seriously pursuing technical excellence is a part of securing this opportunity and today's guest has been on a journey to bring both to the table. On this Rate of Rise we are talking with Purefi Coffee Roasters, Chris Johnson! Chris is the lead roaster and co-founder of Purefi Coffee Roasters in Spring, TX where they use the service of specialty coffee roasting to mentor the next generation and to partner with local and global initiatives that create positive change in the world. He enjoys roasting coffee and aims to excel at highlighting the quality and consistency of each coffee sourced, roasted, and brewed by his hands. We discuss: - His beginnings in coffee - How his story informs the vision and mission of Purefi - Highlighting the unique characteristics of each coffee - Why feedback from customers is crucial - Mentorship and relationship in the business - Sourcing simplicity - Having a wider variety for more customers

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