Caleb speaks with George Urvari of Knowledge Tree Consulting and Oriole Landscape. Urvari discusses his forty-year career in the green industry, starting Oriole Landscaping in college and growing it into a $10 million maintenance-focused business by hiring people better than him and focusing on organizational processes. A significant portion of the conversation addresses Urvari's role as a consultant through Knowledge Tree, where he employs a blunt, truth-focused approach based on psychological profiling to help clients improve their businesses, often by quickly identifying and addressing team members who are liabilities rather than assets. Urvari emphasizes the importance of loyalty, strategic thinking, and a data-driven methodology to achieve rapid, sustained business improvement.

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