Segment:- Building Kingdom Social Media: How serving others first unlocked my wealth.

Summary

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Konnected Minds Podcast – Episode Summary

Episode Title: Building Kingdom Social Media: How serving others first unlocked my wealth
Host: Derrick Abaitey
Guest: David (Last name unmentioned, founder of Kingdom Social Media)
Date: October 16, 2025

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Overview

In this engaging episode, Derrick Abaitey interviews David, founder of Kingdom Social Media. The conversation centers around how serving others and aligning with a higher vision led to David’s business breakthrough and personal wealth. David shares his journey from corporate social media manager to successful entrepreneur, emphasizing the transformative power of helping others, maintaining vision, and discovering one’s unique gifts.

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Key Discussion Points & Insights

1. The Transition from Dream Job to Purposeful Business (00:00–04:20)

• Background:
  David recounts his role overseeing social media for a company spanning 26 countries and how his faith inspired the inception of Kingdom Social Media:

  • “God spoke idea said I want you to use media to impact the kingdom.” (00:19)
  • During his corporate tenure, a pivotal book—Caught Between a Dream and a Job by Dr. De la Tourman—shifted David’s mindset on transitioning from career to calling.
  • His initial intention was a 2.5-year transition, but it became a 4.5-year journey balancing his day job and new business.

• Relentless Hustle:
  David’s work schedule was grueling, juggling a full day job and full-time business for six months:

  • “For six months straight, I'm working round the clock. Right. I'm sleeping very minimally, but that's what it took to get there.” (01:47)

• Key Pivot:
  Initial service offerings were broad, but focusing on speakers, coaches, and consultants led to growth:

  • “We initially are helping everybody. And then we zone in... That's where we focused. And when we started to do that, that's when we started to see an incline.” (02:25)

2. Wealth Creation through Serving Others First (02:55–04:20)

• The Wealth Mindset Shift:
  David highlights the need to cut off comfortable but less fulfilling options to pursue greatness:

  • “To get something greater, you may need to cut off things that aren't as great. They're good things, but they're not the great things for you.” (02:44)

• Serving as the Secret to Wealth:
  The core message: David only achieved significant financial milestones after helping his clients succeed first.

  • “I was able to create wealth by creating wealth for others....You help other people get what they want, you’ll get what you want in life.” (03:30)
  • “I didn't have my first six figure day. First I helped my clients have six figure days and then I had mine. I didn't hit my millions until I helped my clients hit millions.” (03:47)

3. Vision and Path to Growth for Everyday Entrepreneurs (04:43–09:01)

• Narrowing Focus:
  To scale rapidly, clear vision is crucial. High vision leads to strategic moves (e.g., partnerships).

  • “The vision of what we want to accomplish, it makes what we want to do a concise path. I can't get there with a wide path. It's a narrow path.” (05:18)
  • “If it's something that you can accomplish on your own, I believe the vision is not strong enough. Your vision from God will be something where you need the help of others and you need the help of God himself.” (06:24)

• Strategic Service and Partnerships:
  David demonstrates how to add value in any industry, such as fashion wholesaling, by serving influential players—even for free:

  • “You can build value without any money.” (07:54)
  • “That’s exactly how I started my first major client. Shout out to Dr. De la Torre McNeil. I served him for free for years… And that relationship has opened… I can't even tell you how many doors.” (08:11)

• The Power of Your Gift (Not Money):
  Encourages listeners that their gift, not just capital, opens doors:

  • “Bible says your gift makes room for you. Doesn’t say money makes room for you.” (08:35)

4. Discovering Your Unique Gift and Calling (09:03–End)

• Key Self-Discovery Questions:
  David provides a practical framework for uncovering your ‘gift’:
  • What makes you angry? (Motivations stirred by injustice or passion—example: Nelson Mandela, Martin Luther King, Mothers Against Drunk Driving)
  • What would you do for free? (Intrinsic enjoyment and fulfillment)
  • What would you still do if you were already wealthy? (Purpose beyond financial reward)
  • What comes naturally to you? (Innate talents*)
  • “I want people to know that God has given them value into the marketplace.” (09:46)

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Notable Quotes & Memorable Moments

• On Transition and Vision:
  “To get something greater, you may need to cut off things that aren’t as great. They're good things, but they’re not the great things for you.” — David, (02:44)

• On Serving First:
  “I was able to create wealth by creating wealth for others… You help other people get what they want, you’ll get what you want in life.” — David, (03:30)

• On Gift over Money:
  “Bible says your gift makes room for you. Doesn’t say money makes room for you.” — David, (08:35)

• On Discovering Your Calling:
  “What makes you angry?... That’s why I’m so passionate about gifting. I want people to know their gift.” — David, (09:46)

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Timestamps for Key Segments

• 00:00–02:55: David’s transition from corporate to starting Kingdom Social Media
• 02:55–04:20: Principle of serving others before self and achieving wealth
• 04:43–07:13: Building vision, forming partnerships, and practical examples for entrepreneurs
• 07:13–09:01: Value of service, starting from any position, and leveraging personal gifts
• 09:03–End: Framework for discovering personal gifts and deepening purpose

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This episode is a compelling masterclass for anyone seeking purpose-driven wealth through meaningful service, uncompromising vision, and using their God-given gifts.

Transcript

[A]

I was running the entire department of the social media for this company and I was, I was leading 26 other countries at the time. While I was doing that, the idea came for Kingdom Social Media God. This is where again God spoke idea said I want you to use media to impact the kingdom. And so it just came to me to create the company Kingdom Social Media, which is the name of our company. While doing that, I'm giving the long story the background. I'm coming to your, to your, answer your question here to answer it. But I'm kind of taking the pathway because I feel like there's a lot of people listening that are in a job and they want to leave. So I want to give the process for transition. So when I, when I was working, this is my dream job by the way, this is what I wanted to do. I'm enjoying it. I can't believe I'm getting paid to do this every day, play on social media every day, advertise. I'm like, wow, this is crazy. They're paying for me for this. So I'm doing the job that I love and I read a book which I'm going to recommend to your listeners and viewers called Caught Between a Dream and a job by Dr. De la Tourman. Awesome book. A game changing book that changed my life. I'm reading that book and his process is find your dream job and then go into your dream. So it's the bridge to get to where you want to go. So I'm now in my dream job and I told myself I want to leave in two and a half years but it took me four and a half years and I was building the company on the side. And while I was building, I got an opportunity to serve some business owners. I landed five clients in one day, right? And God had been preparing me to leave, right? I landed five clients in one day. That changed a lot, right? So now I've got my full time job, I got my now full time business. I'm working eight hours on the job and eight hours on the business for six months straight. 5am to 8am I'm working on the job, I'm working on my business. 8am to 9, I'm commuting. 9 to 12, I'm handling my job and honoring my job. 12 to 1, I'm handling appointments. 1 to 5, I'm handling my job. Again, honoring my job. 5 to 6, I'm commuting. 6 to 8, I'm having dinner with my wife. 8 to 12, I'm working on my business. For six months straight, I'm working round the clock. Right. I'm sleeping very minimally, but that's what it took to get there. So I leave and I establish kingdom social media and we initially are helping everybody. And then we zone in on, on speakers, coaches, consultants and experts. That's, that's where, that's where we focused. And when we started to do that, that's when we started to see an incline. Now where, now, to answer your question, I wanted to share all that backstory because that was part of the journey to get to that wealthy mindset. I had to understand, I had to, to, to get something greater, you may need to cut off things that aren't as great. They're good things, but they're not the great things for you. I had a good job. I mean, I could have been comfortable. Thank God they let me go because I don't know if I would have, I would have, I struggled.

[B]

I had goals.

[A]

Yeah, I was getting ready to leave, but I don't think I would have done it that quick. Right. And it's important to understand to create wealth, you're going to need to, you're actually. What's crazy is you're going to need to do less. You're going to need to cut off all the good options and focus on the great options. And that's what happened for us. So in 2020, we said we focused on webinars and then Fast forward to 2021. Now people are asking me, I saw, hey, David, I saw you making multiple six figures with your webinars. How did you do that? And then I'm starting to help other clients and then now we're helping our clients have six figure days and it's becoming a normal thing. That's actually like, we're, we're not surprised by that at all. Like, multiple six figures is normal. So I'm seeing that. Right? Here's what, here's where I'm getting to. I was able to create wealth by creating wealth for others. Once I started to create wealth for others, Zig Ziglar says, you help other people get what they want, you'll get what you want in life. So I didn't have my first six figure day. First I helped my clients have six figure days and then I had mine. I didn't hit my millions until I helped my clients hit millions. And then that's what happened for us. I started to. So that's where wealth comes from. It comes from serving and helping other people. And as we started to serve more we ended up earning more and that's the reality of it.

[B]

I just love the story.

[A]

Thanks, brother.

[B]

And you know, David here is a student of Myron Gordon as well.

[A]

Yes, sir.

[B]

I think he showed me some of the things he's taught you, some of the concepts that you've learned from this man.

[A]

Absolutely.

[B]

I think he's an incredible man.

[A]

He is.

[B]

You know, I, I would eventually come to one of his sessions as well, and I hope to see you there.

[A]

Oh, you will.

[B]

Hope to see you there. If we bring this back home again.

[A]

Yeah.

[B]

The regular person that doesn't have Internet presence, but they are doing very well. But let's say they are wholesaling fashion items.

[A]

Yeah.

[B]

In a regular shop.

[A]

Yeah.

[B]

How can they transition from where they are to where you want them to be?

[A]

Absolutely. I think it starts with the vision, really getting clear on what is the vision that I want. And one of the things I've realized when you get vision, so I'm going to be very transparent here. One of our goals, and I don't public share, share our goals a lot, but one of our goals is to get to 10 million in sales. Right. And there. And I'm going to, I'm going to parlay it back to that, that, that example you gave. The only way for us to get there, there's only a few paths. I, I can't take 12 or even a hundred roads to get there. There's only a very few. And here's the other kicker. We want to get there very fast. It's not, this is not. We're not talking five, ten years from now. We're talking very fast. So what's the fastest path to that? The vision of what we want to accomplish, it makes what we want to do a concise path. I can't get there with a wide path. It's a narrow path. So I would say to that person who's wholesaling and in that, what is their vision? Where does that vision start with? So if their vision is to get to. Let's just say they want to make a million dollars in their business. Right. In that path. Well, because they want to do that, it means I don't want to work 20 hours a day to do that. I might need to build partnerships to get me to there. Who has my market. So that person is going to start asking themselves a different question. If, okay, let's just change that goal. If that goal was 100,000, I might not think about partnerships because I think I can do that on my own. But million that's going to cause me to get partnerships. The vision changes the direction, the vision changes the steps to get there. So if I have to adjust the vision to, and I encourage people to have a high vision, have a vision that stretches you, that you need God's help to do right. If it's just for you, then it's not a real vision. If it's something that you can accomplish on your own, I believe the vision is not strong enough. Your vision from God will be something where you need the help of others and you need the help of God himself. So now with that vision, that person might need partnerships. So I'm going to go look for, I'm going to think strategically. I'm going to work smarter, not harder. Who has my market? Who is the person? What industry you said are they selling? What specifically?

[B]

Fashion items.

[A]

Fashion items. Okay, who are the biggest wholesalers in the fashion space right now? How can I serve them? They already have my market. I don't need to go figure out who to, you know, build this from scratch because I'm thinking at a million dollar level. I'm going to now make million dollar decisions. Million dollar decision means I'm going to go to the person that already is speaking to my fashion wholesaler target market. Okay, now how do I build relationship with that person? Maybe there's something I need to do to serve them. Hey, I know you're coming into the Ghanaian market. Let me show you some of the best warehouses, the best place, and I show them for free. I don't even need to have any money value. You can build value without any money. So I can say, hey, that person, hey, thank you for opening that door for us. I'm glad you know who the best places are to go. Who are the best connections? What is it that you do? They take interest in you. That's exactly how I started my first major client. Shout out to Dr. De la Torre McNeil. I served him for free for years, for years. And then he paid me. But I didn't start that. And that relationship has opened. I can't even tell you how many doors. So a person that wherever you are right now, the person listening, if you have a gift, if you have value, you can offer that to the marketplace where you are right now. You don't need money to be able to offer value. You don't need products or things. You have value that you can share right now that somebody's really willing to. Bible says your gift makes room for you. Doesn't say money makes room for you. Your gift makes room for you. So if you're able to leverage that gift to open doors with where you are right now, what's anybody's excuse? I don't care what. I don't care if you got two CDs to your name right now. You still have a gift. You still have something in your hand.

[B]

But how do we discover the gift, though?

[A]

How do you discover the gift? Man, that's a great question. So I think there's some questions you have to ask yourself. First question I like to ask is, what makes you angry? What makes you angry? I know, it's a weird question. I think one of my heroes is Nelson Mandela. You know, Nelson Mandela, Martin Luther King, Rosa Parks, these are all people that were angry, right? Martin Luther King was angry at the injustices that happened to his people. And he was actually angry by seeing what actually happened to Rosa Parks, who was told to sit at the back of the bus. That's what spurred the whole civil rights movement. Anger. Mandela, angry at what they were doing with the apartheid in South Africa. Anger. When you think about. Here's another organization called in the US called Mad Mothers Against Drunk Driving. These are women that started a movement because their sons were. And daughters were getting killed in car accidents. They were mad. So they called it Mad Mothers Against Drunk Driving. So the first question is, what makes you angry? What makes me angry is seeing wasted potential. Hate that. Eat it with the passion. That's why I'm so passionate about gifting. I want people to know their gift. I want people to know that God has given them value into the marketplace. So that's the first question you got to ask yourself. Who. What makes you angry? Another question you gotta ask yourself, what would you do for free? What would you do for free if nobody paid you? Like, you just enjoy. Like earlier we were in here, my brother Derek was setting things up. He's just enjoying. I could tell you would do that for free. Nobody would have you do that. Like, what is it that you would do for free that nobody has to pay you for? Another question is, what would you do? Now this is the tricky one. What would you. What would you do if you're already a multimillionaire, right? You're already wealthy? You need to ask yourself, what would you do if you already have the means? Because you want to make sure that you're not doing something tied to just money. It's not going to last if you're just doing it for the money. You need to ask yourself that. The next question you need to ask is, what are you naturally gifted at? Naturally gifted at. So things that come naturally to you. Like, for example, for me, it was teaching. I didn't even know teaching was a gift. I just thought teachers were. Teaching was for teachers in a classroom. Connected Minds podcast.