Segment: I Made Hair Oil for Free on YouTube - A Scandal Made Me Turn It Into a Business

Summary

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Konnected Minds Podcast

Episode Segment: "I Made Hair Oil for Free on YouTube – A Scandal Made Me Turn It Into a Business"

Host: Derrick Abaitey
Guest: Entrepreneur (name not specified in transcript)
Date: April 11, 2026

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Episode Overview

In this emotionally candid episode, Derrick Abaitey speaks with a young entrepreneur who shares her journey from overcoming personal scandal and family skepticism to building a successful business. The guest explains how she transformed a painful public experience into a catalyst for entrepreneurship, leveraging social media despite fears of bullying and self-doubt, and how she built her confidence and a thriving business through content creation.

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Key Discussion Points & Insights

Dealing with Public Scrutiny and Bullying (00:00–03:26)

• Understanding Different Types of Bullying:
  The guest distinguishes between trivial personal criticism and more serious accusations:
  • "There's a difference between somebody bullying me for my body and there's a difference between somebody bullying me for me raping someone. One can never end my career, but one can end my career just like this.” (Guest, 00:00)
• Coping Mechanisms:
  Recognizes that people's opinions often don't change one's circumstances:
  • “People are smoking and smoking and smoking... but what has changed? Nothing." (Guest, 00:16)
• Advice for Aspiring Entrepreneurs:
  The host brings up the fear of being judged when putting oneself on camera for business.
  The guest counsels:
  • Accept that criticism is inevitable; ignore the noise and focus on your goals.
  • "Somebody will bully you, but somebody will still buy. You have to put out the content." (Guest, 01:14)
  • "Money really solves a lot of things. People say money is not everything and that's true. But money really alters your perception.” (Guest, 02:09)

The Power of Content and Social Proof in Business (01:14–03:49)

• Show Your Face, Build Trust:
  She emphasizes why it's vital to show your face for modern entrepreneurship:
  • “Because of this, come on social media right now, people don’t really like to purchase from people that don’t show their face." (Guest, 01:28)
• Filter Out Negativity:
  • “Just post, filter your comments so you don’t have to see those things. You are selling. ... Post your thing and go." (Guest, 01:39)
• Concentrate on Supporters:
  • "Concentrate on the one that wants the cup. Get your money up." (Guest, 02:09)
• Money Brings Options and Comfort:
  • She makes a compelling social point about how financial success changes one's treatment in society, referencing local examples with cars and social status. (02:25–03:09)
  • “Money puts you in high places. Money makes people give you value.” (Guest, 02:43)
• Resilience in Content Creation:
  • “Nothing is easy. You have to pass through the hurt and post on social media. These are the obstacles you get as a business owner.” (Guest, 03:26)

Overcoming Family Doubt & Average Expectations (03:49–07:42)

• Not Always Support at Home:
  • The guest shares that while her immediate family supported her, extended family did not always approve, especially of her time spent on the phone and social media.
  • "My mother traveled at some point, so I had to go and live with a relative... Then they'll seize my phone." (Guest, 07:14)
  • “I'm glad that because of my phone, you've invited me on the podcast.” (Guest, 07:36)
• The Difference Between Stability and Aspiration:
  • Stability at home covered basics, not luxuries.
  • “Being able to afford the basics doesn’t mean that you can afford the fanciest stuff. ... Is that all I want to be?” (Guest, 04:50)
  • Motivation grew from not just wanting comfort, but also to make her mother proud and prove doubters wrong. (06:46)
• Proving Yourself:
  • The desire to prove herself to extended family became a driving force:
  • "So, I had people to prove wrong as well." (Guest, 06:46)

Turning Scandal and Adversity into Opportunity (07:42–09:24)

• A Personal Scandal as Motivator:
  • The guest shares a vulnerable moment: a false nude video scandal that severely affected her mental health.
  • “A nude video was posted... It was deleted in five minutes because it wasn’t me... I wanted to kill myself. I wrote a suicide note. I was going to kill myself.” (Guest, 07:58)
• Support, Solidarity, and Perspective:
  • A friend reached out, demonstrating how support can shift perspective:
  • “If another one doesn’t care, even if it was me in the video, she doesn’t care. What's there to care about?” (Guest, 08:13)
• From Content to Commerce:
  • Initially, she created and posted a hair oil tutorial for free on YouTube, not intending to build a business.
  • "I posted the underwears [for my sister] and...she got bias. Day two. Day three, I posted my products because I had made...the first oil.” (Guest, 08:24)
  • “It had no label. I had them in bottles and it was just 10. Then I posted on my social media...the 10 that I had got finished in 30 minutes. So they thought 100 bottles got finished in 30 minutes, but it was just 10 bottles.” (Guest, 08:48)

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Notable Quotes & Memorable Moments

• “There's a difference between somebody bullying me for my body and...bullying me for me raping someone. One can never end my career, but one can end my career just like this.” (Guest, 00:00)
• “Money really solves a lot of things....but money really alters your perception.” (Guest, 02:09)
• “Being able to afford the basics doesn’t mean that you can afford the fanciest stuff.” (Guest, 04:50)
• “I went through a scandal...I wanted to kill myself. I wrote a suicide note. I was going to kill myself. Then another banana reached out to me...even if it was me in the video, she doesn’t care. What’s there to care about?” (Guest, 07:58–08:13)
• “The 10 that I had got finished in 30 minutes. So they thought 100 bottles got finished in 30 minutes, but it was just 10 bottles.” (Guest, 09:18)

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Timeline of Key Segments

• 00:00–01:14: The difference between destructive and trivial criticism; resilience and positivity in the face of online negativity.
• 01:14–03:49: Using content and social media to build business, ignoring non-constructive comments, and the crucial role of money in social perception.
• 03:49–04:50: The role of family support, differentiating between stability and ambition.
• 04:50–07:14: Extended family doubts, overcoming skepticism about entrepreneurship and social media usage.
• 07:42–09:24: Transformative moment—scandal, mental health crisis, support, and the birth of a business from a YouTube tutorial.

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Conclusion

This episode is a masterclass in resilience and entrepreneurial mindset. The guest’s journey epitomizes how hardship and even public humiliation can become fuel for growth and business success. Her candid insights into overcoming fears of judgment, the importance of self-presentation in digital entrepreneurship, and turning a personal crisis into an economic opportunity are both moving and instructive. Listeners are left with a clear message: filter out negativity, focus on your goals, and use your unique story as your superpower.

Transcript

[Guest Entrepreneur]

There's a difference between somebody bullying me for my body and there's a difference between somebody bullying me for me raping someone.

[Podcast Host]

Okay.

[Guest Entrepreneur]

Those are two things. One can never end my career, but one can end my career just like this. So as long as I'm not on the end that it can end my career. It doesn't do anything. They are just opinions. They are just thoughts. So that's how come I got to this point, because I realized that people are smoking and smoking and smoking. And what has changed? It hasn't changed anything. There's somebody that doesn't like somebody. So you. They are talking about me like this. You don't like, you know, so it doesn't really alter anything in your life. So that's how I got to this point. That's why I always have a positive mindset.

[Podcast Host]

You see, we will talk about this, the aspect of growing a business with content and how people feel about putting a camera to their face. Right. So you've, you've got two businesses.

[Guest Entrepreneur]

Yeah.

[Podcast Host]

And you use content to push all of them.

[Guest Entrepreneur]

Yeah.

[Podcast Host]

The reason I really want you to talk about this is because somebody wants to use content to also push their business. But. But they feel like they're going to be bullied when they start. Somebody is going to think, okay, my nose is too big, my skin is too bright, skin is too dark. You know what I mean? But you've been able to really navigate it well.

[Guest Entrepreneur]

Yeah.

[Podcast Host]

Which is why I really wanted to tell the young people something that will really empower them.

[Guest Entrepreneur]

Yeah. Okay. So I. You have to find solace in the fact that if somebody bullies you for your nose, you can just buy a new nose if you want. You just don't want to. So you have to work, put out people. Somebody will bully you, but somebody will still buy. You have to put out the content. Also, there are some people that are like ghost people, but because of this, come on social media right now, people don't really like to purchase from people that don't show their face. So you have to. Somebody you want to. You don't want to post online because somebody will say your nose is big online. But when you work in real life, somebody thinks your nose is big in real life, somebody already thinks that. So just post, filter your comments so that you don't have to see those things you are selling. Oh, I'm selling a cup, guys. I'm selling this cup. It can do this and this and, and that. You post your thing and you go, one person will say your nose Is, is big. But another person is intrigued why this cup is doing this.

[Podcast Host]

Yeah.

[Guest Entrepreneur]

And they want one.

[Podcast Host]

Yeah.

[Guest Entrepreneur]

So concentrate on the one that wants the cup. Get your money up. And once you get the money one, you know, money really, like people don't understand this, but money really solves a lot of problem. People say money is not everything and that's true. But money really solves a lot of things. It really alters your perception. Like the thoughts that you can afford something. It's, it's like it gives you solace. Then those times where I used to feel depressed, nowadays I've not been feeling depressed in a while because, and then I realized that maybe it's because I didn't, I couldn't buy this and this and that. Maybe I'll be thinking that then they will just put me in a state. But the fact that you can afford like little things if you come in like just, just, just ignore people. Like, I know that it's, it's, it will be difficult in the start. It will be difficult in the start. Like just ignore people. It's not easy like that to just ignore, ignore people. But then you have to create the content to make the money because it's very important. Money is very, very important. Money puts you in high places. Money makes people give you value. You can go to a restaurant, somebody will be driving a Corolla s and you, you'll be driving G wagon, even accra more here if you drive your cooler, somebody be driving gy1. You go and look for parking space, they'll say go to the corner. But you, with your, your G wagon, they remove the barricade for you that. Oh, boss, come and share here. So at which side of life do you want to be? Do you want to be here or do you want to be here?

[Podcast Host]

Yeah.

[Guest Entrepreneur]

Yeah. So if you have to pass through, nothing is easy. You have to pass through the head and, and post on social media. These are the obstacles you get as a business owner. People talk about you. People will say, oh, this girl, she's posting too much. She's doing this, she's doing that. But you have to. If you have goals and you want to accomplish your goals, you have to. And when you become a likable person on social media, people who fight for you, you don't even have to fight your own fight.

[Podcast Host]

Yeah, people fight for you. Yeah, please fight for me. Watch this young girl growing up seemed to be in a home that really fosters your growth. You go to senior high school, you go through other school systems really likable personality. Now today you are saying that there was a moment where you felt depressed because maybe you didn't have money. I mean I'm. I'm struggling to marry the two of coming from such a home and saying that you didn't have enough money initially.

[Guest Entrepreneur]

Having being loved from home doesn't mean that you can afford the fanciest stuff in life. You know, when I was in Classics, my mom lost her business. She used to.

[Podcast Host]

Let me stop you here for a minute. So if it's your first time watching Connected Mind or you have been here before but still have not subscribed, do us a favor because majority of the people that watch our videos have not subscribed. This doesn't help us grow beyond what we expect. So help us by hitting the subscribe button. Thank you. Now let's get back to the conversation.

[Guest Entrepreneur]

She used to go to Togo, China and everything. They seized her goods at a point from class when I was in Classics. But I never noticed till I go to Sh SHS because she made sure that she found with at least two fees there, she made sure that I pay. So being able to afford the basics doesn't mean that you can afford the fanciest stuff. My mom sold all her cars. She didn't have a car at some point. So you have. I have enough stability to my. The basics are done. Like my school fees has been paid and my weekly money has been given to me. But is that where I want to be? Like, is that all I want to be? Like? I want to see a nice dress and buy it. I want to see this jewelry and buy it. So because of the opportunities I have had, I don't have to think about paying my school fees. I don't have to think about taking care of my nephews or anything. So that means that I have an advantage in life. Not having all these responsibilities is already an advantage. So now with the disadvantage that I have, what can I make out of it? You see? So that's when you start like doing something so that you can build something for your own self. Something that you can move from being like the average person. Like if. If my Weekly money is 150 Ghana cities, somebody's taking thousand Ghana cities. Why can't I also have thousand Ghana This. If I make it. If I. If I can make it by myself, you see. So yes, I have the basics. They took care of me, they paid my fees and everything. But I don't want to be an average person. I don't want to be just an average person. I want to feel comfortable, you see. Feel I want to also make my own money and for my mother to be proud of me as well, you know, because I was a shy kid at a point. Yeah. And you know, some of my aunties will be saying, this girl when she goes to school, this. Da, da, da, da, da. So I had people to prove wrong too, right? Yes. Had people to prove wrong, to show.

[Podcast Host]

Figured it out. Yeah, I figured it out.

[Guest Entrepreneur]

Have people to prove wrong and then tell them that, nah, this is your. This is your daughter.

[Podcast Host]

So there were people in the family that were not on your side.

[Guest Entrepreneur]

Yes. But not my nuclear family. Yes. Okay. Extended family. Yes.

[Podcast Host]

I was trying to figure it out.

[Guest Entrepreneur]

Yeah. That is it.

[Podcast Host]

So it wasn't always, you know, moms wants you to do this. Everybody's supporting you. You didn't always have the support, right?

[Guest Entrepreneur]

No.

[Podcast Host]

There were people outside of the, you know, the nuclear family that were pointing fingers. I'm not sure about.

[Guest Entrepreneur]

She's always on her food. Why? Why is she always on Snapchat? This your daughter? Then they'll call. Like, my mother traveled at some point, so I had to go and live with a relative. Your daughter is doing this. This, like, everyday misf. I'm like, what? What crap. And all I've done is use my phone. Then they'll seize my phone. They'll do this. So I'm glad that because of my phone, I'm. You've invited me on the podcast. Yeah. So maybe I have people to prove wrong as well.

[Podcast Host]

Yeah. But at which point did you start feeling I need to make my own money?

[Guest Entrepreneur]

Maybe my whole life, but, like, the determination, or the determination.

[Podcast Host]

The actual. Oh, okay.

[Guest Entrepreneur]

I went through a scandal. Yes, I went through a scandal. Can I see it? Okay, so, like, I feel like I said this everywhere, but a nude video was posted and it was deleted in five minutes because it wasn't me. But then they had already posted it. You know, people like this and everything, it was all about the blog. And I wanted to kill myself. I wrote a suicide note. I was going to kill myself. Then another banana reached out to me. She reached out to me. She hung out with me the whole day. I came back home, I was like, if another one doesn't care, even if it was Mikra in the video, she doesn't care. What's there to care about? So that time people were viewing my story and my sister sells underwears and all of that. So I posted the underwears and yes, she got biased. That was day two, day three. I posted my products because I had made that's the organics, the first oil. Then I made it for free and posted it on YouTube.

[Podcast Host]

Wow.

[Guest Entrepreneur]

And did the whole process and posted it on YouTube because I wasn't, I didn't intend to sell at that point. But on the third day, I was like, no, let me make this something from for myself. So I had like some of the oils and I put them in bottles. It had no label. I had them in bottles and it was just 10. Then I posted on my social media that the oil that you probably forcing me to mix and I've made it and I have 100 pieces, so I need you guys to purchase it and everything. And then the 10 that I had got finished in 30 minutes. So they thought 100 bottles got finished in 30 minutes, but it was just 10 bottles.

[Podcast Host]

Connected minds Podcast.