Konnected Minds Podcast - Episode Summary
Episode Title: If You Want to Start Today and See Success - The Social Selling Formula That Works
Host: Derrick Abaitey
Guest: Charity Boaten
Release Date: March 26, 2026
Episode Overview
This episode features a candid conversation between host Derrick Abaitey and Charity Boaten, a young, successful social seller who has generated notable income selling on platforms like TikTok and Snapchat. The discussion focuses on Charity’s entrepreneurial journey, practical advice for aspiring small business owners, the mindset that fuels her success, and personal reflections on her upbringing and drive for financial freedom. The episode aims to inspire listeners who want to start or scale their own businesses, especially leveraging social media.
Key Discussion Points & Insights
1. Charity’s Social Selling Journey
- Starting on Snapchat:
- Charity recounts launching her business on Snapchat and accomplishing over 100 orders within 24 hours.
- Quote: "I started my business from Snapchat. In the first 24 hours of my business, I got more than 100 orders." – Charity (00:00)
- Charity recounts launching her business on Snapchat and accomplishing over 100 orders within 24 hours.
- Social Selling Defined:
- Social selling is described as presenting yourself and selling your products directly via social platforms, especially TikTok.
- Charity emphasizes accessibility: "I'm here for the small business owners. People who want to start a business, people who have started and they don't know how to go about it." (02:39)
2. The Mindset Behind Social Selling Success
- Expectation Management:
- Many want instant success, but Charity stresses patience and consistency:
- Quote: "People want to start today and see success today. I wasn't ready to see success on my first year. Just make sure people trust you." (00:23)
- Many want instant success, but Charity stresses patience and consistency:
- Building Trust:
- Trust is earned by showing up regularly and providing value, not just pushing products.
- “You need to show up more. I wish small business owners would take TikTok serious.” (00:30)
- Trust is earned by showing up regularly and providing value, not just pushing products.
- Creating Value:
- For business owners struggling on TikTok:
- "You need to give value. If you are selling clothes, you can show people how to style their clothes. That is what you are supposed to be pushing out." (00:39)
- For business owners struggling on TikTok:
3. Handling Skepticism & Internet Negativity
- On Sharing Success Publicly:
- Derrick asks about disbelief when Charity posted about making 800k on TikTok.
- Charity’s response: "I did not care. If you're going to be on the Internet and promote your business, you don't have to care about what people say." (00:51)
4. Personal Background and Motivation
- Family & Early Independence:
- Charity’s parents are commercial farmers, inspiring her work ethic.
- Despite a supportive but busy family, she grew up mostly apart from her parents, instilling both toughness and a yearning for freedom.
- Key lessons: Hard work, consistency, and leveraging any opportunity can lead to success.
- Quote: "I've seen people come to my parents for loans, for school fees...never saw them borrowing money or anything. It's like they did it through their farming. So I believe any small thing, if you build on it, you're consistent, it's going to yield something." (03:59)
- Motivation & Value on Freedom:
- Early experience of restriction in both money and freedom motivated her desire for self-sufficiency.
- “I never had any attention from parents, from the people I stayed with...since they're not giving it to me, I want to be alone.” (01:05)
- "I grew up alone and I don't like being controlled... I felt like I wanted to do things at my own pace." (06:38)
- Early experience of restriction in both money and freedom motivated her desire for self-sufficiency.
- Desire for Business Ownership:
- Charity never aspired to traditional employment, preferring the control and freedom of entrepreneurship.
- “Honestly, I've never wanted to be a 9 to 5...I don't like being controlled, being disrespected and, you know, all that.” (06:38)
- Charity never aspired to traditional employment, preferring the control and freedom of entrepreneurship.
- Influence of Family’s Work Ethic:
- Her parents’ discipline, especially waking up early and persistence despite age, left a strong impression on her.
5. Navigating Upbringing & Education
- Family Arrangements:
- Charity left her parents at age two, living with various relatives throughout her youth.
- The environments she grew up in combined farming with regular jobs, reflecting an entrepreneurial family culture.
- Educational Choices & Ambition:
- Charity considered journalism, but shifted to study construction in university after financial prospects caught her interest.
- Quote: "I like money, but...it’s freedom...if you have money, you have a certain level of freedom." (10:13)
6. Honest Reflections on Struggles and Resilience
- Facing Hardships:
- Charity hints at adversity and mistreatment while growing up, shaping her tough yet independent mindset.
- "I never had it easy. I grew up with different people. I got different type of treatment from other people, you know, more fitting and all those stuff. So even though it made me tough, it made me wanted freedom so much because I was tired of being with people..." (11:35)
- Charity hints at adversity and mistreatment while growing up, shaping her tough yet independent mindset.
- Living Independently Early:
- Lived alone from the age of 14, fueling a drive for autonomy and financial independence.
Notable Quotes & Memorable Moments
- On Instant Success Culture:
- “People want to start today and see success today. I wasn't ready to see success on my first year.” – Charity (00:23)
- On the Value of Showing Up:
- "You need to show up more. I wish small business owners would take TikTok serious." – Charity (00:30)
- On Dealing with Internet Doubters:
- “I did not care. If you're going to be on the Internet and promote your business, you don't have to care about what people say.” – Charity (00:51)
- On Long-standing Hard Work:
- "Ever since I've known my parents, they've been doing well with their farming and they are still doing well. So they are my motivation to keep going every day." – Charity (03:13)
- On Freedom as Motivation:
- "I've lived alone from 14 years [old]...it made me wanted freedom so much because I was tired of being with people." – Charity (11:55)
Timestamps for Key Segments
- 00:00 – 00:08: Charity describes launching her business with success on Snapchat.
- 00:23 – 00:36: Addresses unrealistic expectations and the need for trust and consistency in social selling.
- 00:39 – 00:46: Advice for businesses struggling to gain traction on TikTok – focus on giving value.
- 00:51 – 01:00: Charity shares her mentality about skepticism and negativity online.
- 03:05 – 05:00: Charity’s family background and lessons learned from hardworking farmer parents.
- 06:33 – 07:12: Why she chose entrepreneurship over traditional jobs.
- 09:59 – 10:13: Discussing the link between money and the pursuit of freedom.
- 11:30 – 11:55: Raw reflection on hardships, mistreatment, and the drive for independence.
Summary & Takeaways
This episode captures the essence of what it takes to start and sustain a business in today’s digital economy—especially for young entrepreneurs in challenging environments. Charity Boaten’s journey from a farming family, through independent living and financial challenges, to becoming a successful social seller, is filled with actionable advice and authentic inspiration. Key themes include the power of consistency, the importance of trust, the non-negotiable value of providing content that serves your audience, and developing resilience both in business and personal life.
Listeners will leave with practical tips for harnessing social platforms like TikTok, fresh perspectives on entrepreneurship, and a relatable story of overcoming adversity to achieve self-defined success.