Segment: If You Want to Start Today and See Success - The Social Selling Formula That Works

Summary

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Konnected Minds Podcast - Episode Summary

Episode Title: If You Want to Start Today and See Success - The Social Selling Formula That Works
Host: Derrick Abaitey
Guest: Charity Boaten
Release Date: March 26, 2026

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Episode Overview

This episode features a candid conversation between host Derrick Abaitey and Charity Boaten, a young, successful social seller who has generated notable income selling on platforms like TikTok and Snapchat. The discussion focuses on Charity’s entrepreneurial journey, practical advice for aspiring small business owners, the mindset that fuels her success, and personal reflections on her upbringing and drive for financial freedom. The episode aims to inspire listeners who want to start or scale their own businesses, especially leveraging social media.

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Key Discussion Points & Insights

1. Charity’s Social Selling Journey

• Starting on Snapchat:
  • Charity recounts launching her business on Snapchat and accomplishing over 100 orders within 24 hours.
    • Quote: "I started my business from Snapchat. In the first 24 hours of my business, I got more than 100 orders." – Charity (00:00)
• Social Selling Defined:
  • Social selling is described as presenting yourself and selling your products directly via social platforms, especially TikTok.
  • Charity emphasizes accessibility: "I'm here for the small business owners. People who want to start a business, people who have started and they don't know how to go about it." (02:39)

2. The Mindset Behind Social Selling Success

• Expectation Management:
  • Many want instant success, but Charity stresses patience and consistency:
    • Quote: "People want to start today and see success today. I wasn't ready to see success on my first year. Just make sure people trust you." (00:23)
• Building Trust:
  • Trust is earned by showing up regularly and providing value, not just pushing products.
    • “You need to show up more. I wish small business owners would take TikTok serious.” (00:30)
• Creating Value:
  • For business owners struggling on TikTok:
    • "You need to give value. If you are selling clothes, you can show people how to style their clothes. That is what you are supposed to be pushing out." (00:39)

3. Handling Skepticism & Internet Negativity

• On Sharing Success Publicly:
  • Derrick asks about disbelief when Charity posted about making 800k on TikTok.
  • Charity’s response: "I did not care. If you're going to be on the Internet and promote your business, you don't have to care about what people say." (00:51)

4. Personal Background and Motivation

• Family & Early Independence:
  • Charity’s parents are commercial farmers, inspiring her work ethic.
  • Despite a supportive but busy family, she grew up mostly apart from her parents, instilling both toughness and a yearning for freedom.
  • Key lessons: Hard work, consistency, and leveraging any opportunity can lead to success.
  • Quote: "I've seen people come to my parents for loans, for school fees...never saw them borrowing money or anything. It's like they did it through their farming. So I believe any small thing, if you build on it, you're consistent, it's going to yield something." (03:59)
• Motivation & Value on Freedom:
  • Early experience of restriction in both money and freedom motivated her desire for self-sufficiency.
    • “I never had any attention from parents, from the people I stayed with...since they're not giving it to me, I want to be alone.” (01:05)
    • "I grew up alone and I don't like being controlled... I felt like I wanted to do things at my own pace." (06:38)
• Desire for Business Ownership:
  • Charity never aspired to traditional employment, preferring the control and freedom of entrepreneurship.
    • “Honestly, I've never wanted to be a 9 to 5...I don't like being controlled, being disrespected and, you know, all that.” (06:38)
• Influence of Family’s Work Ethic:
  • Her parents’ discipline, especially waking up early and persistence despite age, left a strong impression on her.

5. Navigating Upbringing & Education

• Family Arrangements:
  • Charity left her parents at age two, living with various relatives throughout her youth.
  • The environments she grew up in combined farming with regular jobs, reflecting an entrepreneurial family culture.
• Educational Choices & Ambition:
  • Charity considered journalism, but shifted to study construction in university after financial prospects caught her interest.
  • Quote: "I like money, but...it’s freedom...if you have money, you have a certain level of freedom." (10:13)

6. Honest Reflections on Struggles and Resilience

• Facing Hardships:
  • Charity hints at adversity and mistreatment while growing up, shaping her tough yet independent mindset.
    • "I never had it easy. I grew up with different people. I got different type of treatment from other people, you know, more fitting and all those stuff. So even though it made me tough, it made me wanted freedom so much because I was tired of being with people..." (11:35)
• Living Independently Early:
  • Lived alone from the age of 14, fueling a drive for autonomy and financial independence.

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Notable Quotes & Memorable Moments

• On Instant Success Culture:
  • “People want to start today and see success today. I wasn't ready to see success on my first year.” – Charity (00:23)
• On the Value of Showing Up:
  • "You need to show up more. I wish small business owners would take TikTok serious." – Charity (00:30)
• On Dealing with Internet Doubters:
  • “I did not care. If you're going to be on the Internet and promote your business, you don't have to care about what people say.” – Charity (00:51)
• On Long-standing Hard Work:
  • "Ever since I've known my parents, they've been doing well with their farming and they are still doing well. So they are my motivation to keep going every day." – Charity (03:13)
• On Freedom as Motivation:
  • "I've lived alone from 14 years [old]...it made me wanted freedom so much because I was tired of being with people." – Charity (11:55)

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Timestamps for Key Segments

• 00:00 – 00:08: Charity describes launching her business with success on Snapchat.
• 00:23 – 00:36: Addresses unrealistic expectations and the need for trust and consistency in social selling.
• 00:39 – 00:46: Advice for businesses struggling to gain traction on TikTok – focus on giving value.
• 00:51 – 01:00: Charity shares her mentality about skepticism and negativity online.
• 03:05 – 05:00: Charity’s family background and lessons learned from hardworking farmer parents.
• 06:33 – 07:12: Why she chose entrepreneurship over traditional jobs.
• 09:59 – 10:13: Discussing the link between money and the pursuit of freedom.
• 11:30 – 11:55: Raw reflection on hardships, mistreatment, and the drive for independence.

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Summary & Takeaways

This episode captures the essence of what it takes to start and sustain a business in today’s digital economy—especially for young entrepreneurs in challenging environments. Charity Boaten’s journey from a farming family, through independent living and financial challenges, to becoming a successful social seller, is filled with actionable advice and authentic inspiration. Key themes include the power of consistency, the importance of trust, the non-negotiable value of providing content that serves your audience, and developing resilience both in business and personal life.

Listeners will leave with practical tips for harnessing social platforms like TikTok, fresh perspectives on entrepreneurship, and a relatable story of overcoming adversity to achieve self-defined success.

Transcript

[A]

I started my business from Snapchat. In the first 24 hours of my business, I got more than 100 orders

[B]

just selling on Snapchat.

[A]

Snapchat alone.

[B]

Wow. I want you to take me steps of how I can get my products from China to Ghana, including what to start in terms of fda.

[A]

First of all, you have to what

[B]

are people missing when it comes to starting their own business?

[A]

People want to start today and see success today. I wasn't ready to see success on my first year. Just make sure people trust you. Yes. How do people trust? You need to show up more. I wish small business owners would take TikTok serious.

[B]

There are people that have businesses on TikTok and it's not working for them. What are you going to tell them?

[A]

You need to give value. If you are selling clothes, you can show people how to style their clothes. That is what you are supposed to be pushing out.

[B]

When you posted that you had made 800k on TikTok, a lot of people did not believe. How did that make you feel?

[A]

I did not care. If you're going to be on the Internet and promote your business, you don't have to care about what people say.

[B]

Charity, did you feel like you didn't have the attention you needed?

[A]

I never had any attention from parents, from the people I stayed with. I used to crave for it so much and I was like, since they're not giving it to me, I want to be alone.

[B]

You're welcome to Connected Minds Podcast. My name is Derek Abaiti and I'm happy to have you here because my guest today is Charity Boaten, a young girl who is doing so well with social selling. For the people who don't know what social selling is, is essentially putting a camera to your face, having products and selling those products on social media platforms, especially TikTok. So Charity made a post that she made over 800k selling on just TikTok. She hasn't even spoken about the other platforms that she sells on. I wanted to sit with her today because she's doing something that a lot of young people can learn from. Those that are struggling to get jobs, that have dreams, they have things they want to do, but they don't know how to do it. I want this conversation to be one of those that Charity is going to spill everything that she has done. She's going to give you step by step of how to even build your own product. Stay with me. I think I found a new champion for connected minds. My name is Derek. How are you?

[A]

I'm Doing well. Thank you for inviting me.

[B]

Yeah, thank you for coming.

[A]

Yeah.

[B]

You know, when you start doing business, every minute counts. So for you to take time out of your busy schedule to come and sit here with me. Yeah, I appreciate it. You know, I appreciate it. So why should anyone watch this conversation to the end?

[A]

Okay, so I'll say I'm here for the small business owners. People who wants to start a business, people who have started and they don't know how to go about it. People who wants to learn how to use social media rights to, you know, promote their business and also make something out of it. I'm here for them. So if you are now starting, if you want to start, maybe you want to start a business, you don't know where to start from. I'm here for you. I want to show you how I did it because I did it alone. And I believe you can also do it.

[B]

Love it. You did it alone. But before we even get through your business aspect, talk me through the home you came from.

[A]

Yeah, so my parents are farmers. Commercial. I don't know if I should put it as commercial. I mean, they are commercial farmers. And yeah, they were doing well. They are doing. They are still doing well. So I came from a good home. I don't know. Yeah, that's a good home. Because even though we have our own small differences, I love my parents. Yeah, I look up to them. They're the reason why I always wake up and I want to, you know, push forward because they are getting old and these people haven't stopped. They wake up every day to their farms. They are still working. Ever since I've known my parents, they've been doing well with their farming and they are still doing well. So they are my motivation to keep going every day.

[B]

What exactly have you learned from your parents that has helped you today?

[A]

My parents. Hard work pays. Yeah, hard work pays. Because when I was growing up, I've seen people. I mean, I don't want to sound anyway, but I've seen people come to my parents for loans, for school fees. My mom has. My parents have six kids, five girls, one boy. And all of us are educated. We've been to university. And I never saw them borrowing money or anything. It's like they did it through their farming. So I believe any small thing, if you build on it, you're consistent, it's going to yield something. They've done well. So I give them that. They've really done well. Says kids. All educated, giving, I'll say a good life.

[B]

So interesting. You mentioned education. What's the education level of your mom and dad?

[A]

I don't know.

[B]

All right.

[A]

I'm not. I mean, I didn't stay with them.

[B]

Okay.

[A]

Funny enough, I didn't stay with my parents and I didn't even know them. So I. I left them when I was two years.

[B]

Okay.

[A]

And I haven't really stayed with them for a long time. I stay with them for a month, I go back to school and just like that.

[B]

So the reason I'm asking the question is that we have families that, you know, a farming community. They educate their kids in, you know, top schools. You know, they become Abraham the Vibe. And the parents themselves may not even have, you know, tertiary education.

[A]

They are not that educated.

[B]

And then my next question is that you have these kids who come out of universities, but they don't do what their parents do, what their parents did to take care of them.

[A]

Yeah.

[B]

You see what I'm trying to say?

[A]

Yes. Well, it depends on what you grew up seeing. Honestly, I didn't see my parents when I was growing up, but I heard about them. I've seen the times I've gone there. I've seen what they do. The little I'm seeing. I like to pick from people. So when I go to them and then I see what they are doing, I'm like, they're doing well because they wake up every morning around like four. I don't wake up or four, but these people are waking up four, getting ready to go to the farm. And you know, they don't stop. Whether they are tired or they take some rest and then they get back to it. They don't have the. It's like they don't have the option to stop. But it's their own business. Like, they are farming. They can decide to rest or not buy. They don't rest. So I picked up from them, like, I think I need to keep going. Yeah. If they are old and they are still not looking for rest, but they still want to go back to what they are doing, then I have no reason to rest until I've gotten to where I want to get to.

[B]

You genuinely felt that your parents, you know, the financial freedom and they've had it for a long time.

[A]

Long time, right? Long time.

[B]

So would that be the main reason why you also started this journey?

[A]

Yeah, I've always wanted to be a business person. Honestly, I've never wanted to be a 9 to 5.

[B]

Why?

[A]

No shade to the 9 to 5. But I. I would say I grew up alone and I don't like being controlled. I've tried nine to. I don't like being controlled, being disrespected and, you know, all that. I mean, being a business owner comes with that. But right now it's my own thing. I'm not receiving it from somewhere else. I felt like I wanted to do things at my own pace. So right from when I knew what I wanted to be, I've always wanted to be a business person. Just that maybe I didn't know the exact thing I wanted to do up till now, but I just wanted to be a businesswoman.

[B]

So you mentioned you've always wanted to be a businesswoman. Your parents were farmers.

[A]

Yeah, right.

[B]

They had their own things that they were doing. Why did you not live with them?

[A]

You said my mom was very busy. She, she. I mean, she's still busy. She's a very busy woman. So all of us, all the kids, we didn't stay with her. We went to family, friends, uncles, aunties, we all stayed. So I was two years when I left them, when they took me to Ekiapem to stay with one of my aunties. And yeah, all of us stayed in different places.

[B]

The home you grew up in, were they business people as well?

[A]

Yes.

[B]

Okay.

[A]

They also picked a part of the farming, but that one today had nine to five. And then, you know, the farming aspect. So I think farming is just the basics of my family. Taking from my grandfather's side, he was a great farmer, has lands everywhere, so married six women, so you know those stuff. So he, he, he had lands and all that. So he was a farmer. And I think he passed it on to the kids. So everyone has a little bit of farming in them.

[B]

Or are you eventually going to end up doing some farming projects?

[A]

Maybe one day?

[B]

Yeah, I don't like farming. You don't like it.

[A]

Right.

[B]

This is the thing I see. Right. So my grandmother was a farmer, my stepfather was a farmer. I'm not a farmer. But, you know, I grew up in a farming community as well. I've grown up and I don't really have the desire to do farming, but I'm always looking for an aspect of farming that I can still be able to add value to what I learned as. I mean, that's what took care of us.

[A]

Right.

[B]

But us, because we've, you know, had a university and all of that, we always try to stay away from it.

[A]

Right.

[B]

But I think we can always find a good balance. Agro, processing, you know, supplying, export, something.

[A]

I think if I want to be a farmer, I'll go into pochi.

[B]

Okay.

[A]

Yeah, I'll try pochi.

[B]

Okay.

[A]

Okay. Pig farming or pig farm.

[B]

Awesome.

[A]

Right?

[B]

So let's talk about your plans when you were growing up, what you really wanted to become, like as. As far back as when you were like 12 years old, all the way to 16 years old. What were you thinking?

[A]

I've always wanted to be a journalist. That is what I wanted to do. Not now, but when I was growing up.

[B]

You can swap seats and then you interview.

[A]

I wanted to be a journalist. And then, you know, I think somewhere in shs, before going to university, I had a conversation from. We're having a conversation about, you know, we going to invest, what going to do and all that. And one girl said, the uncle is into construction and he makes a lot of money and I like money. So I was like, you know, let me put the journalism aside and go and do construction in university.

[B]

So there's an aspect of me that keeps thinking that you have wanted money for a very long time.

[A]

I want money. I. I don't. I mean, I like money, but. But it's freedom, but.

[B]

Right, okay.

[A]

I like freedom. Yeah. So. And I think if you have money, you have a certain level of freedom. So, yeah, I've. I've loved money for a long time.

[B]

So I will take you back again to the family you grew up in.

[A]

Yeah.

[B]

Were you restricted in any way?

[A]

Yes.

[B]

Okay.

[A]

When it comes. My parents were doing well, but we didn't have it, like, you know, easy. My mom is not going to let you have it easy. So we were restricted when it comes to money.

[B]

Okay.

[A]

She wouldn't let you have it your way. Yeah. So because of that, I've wanted money to make my own money so that I can, you know, enjoy it.

[B]

But how about the auntie and uncle you grew up with? Were they. How would. What was their. Their views on money?

[A]

Yeah. I mean, okay, they were okay. But, you know, my parents were doing better and we were living. We're living okay. My parents are still taking care of me. They were not the ones taking care of me. So money coming to them so that they take care of me. That is how my mom and my dad did it. So I'm trying, but I'm not really sure of their monetary and financial situation because I was very young.

[B]

I'm trying to figure out what aspect of your life made you start thinking of freedom.

[A]

Would you want me to put that here? Because, I mean, I never had it easy.

[B]

Okay.

[A]

I never had it easy. I grew up with different people. I got different type of treatment from other people, you know, more fitting and all those stuff. So even though it made me tough, it made me wanted freedom so much because I was tired of being with people, so. Right. I think from 14, I've lived alone from 14 years.

[B]

Connected minds Podcast.