Konnected Minds Podcast: "If You're Promoting Business Online, Don't Care What People Say - Social Selling Success"

Host: Derrick Abaitey
Guest: Charity Boaten
Date: March 10, 2026

Episode Overview

In this episode, Derrick Abaitey sits down with Charity Boaten—a young, self-made entrepreneur succeeding in social selling, notably through TikTok and other social platforms. The conversation centers around building a business from scratch, reframing limiting beliefs about success, navigating online criticism, and the mindset essential for social media-driven business growth. Charity also shares powerful insights from her upbringing and family background, revealing the motivations and experiences that shaped her entrepreneurial journey.

Key Discussion Points & Insights

1. Starting a Business on Social Media

• Charity’s Breakthrough on Snapchat
  • Charity shares how she started her business from Snapchat, making over 100 orders in the first 24 hours.
  • (00:00-00:08)

    “I started my business from Snapchat. In the first 24 hours of my business, I got more than 100 orders.”
    — Charity Boaten [00:00]

• Transition to TikTok & Value Creation
  • Charity emphasizes the importance of consistently showing up and providing value on platforms like TikTok.
  • If you want your business to stand out, especially in a crowded space, you need to go beyond just selling and focus on building trust through creative, helpful content.
  • (00:36-00:46)

    “You need to give value. If you are selling clothes, you can show people how to style their clothes. That is what you are supposed to be pushing out.”
    — Charity Boaten [00:39]

2. The Reality of Social Selling and Public Perception

• Dealing with Skepticism and Online Criticism
  • Charity’s success story—earning 800k on TikTok—was greeted with disbelief and even negativity from online audiences.
  • Her approach: “I did not care. If you're going to be on the Internet and promote your business, you don't have to care about what people say.”
    — Charity Boaten [00:51]
  • The conversation highlights the need for entrepreneurship resilience, especially when exposed to public scrutiny.
• Building Trust Online
  • One of the biggest barriers new business owners face is earning customers' trust. Charity stresses the importance of “showing up more,” building credibility with consistency.
  • (00:31-00:36)

3. Charity’s Upbringing and Mindset

• Family Influence and Work Ethic
  • Charity comes from a family of commercial farmers; her parents’ relentless dedication inspired her own work ethic.
  • Key lesson: Hard work pays off, no matter the starting point or the industry. Consistency turns small beginnings into big outcomes.
  • (03:14–04:39)

    “If you build on it, you're consistent, it's going to yield something.”
    — Charity Boaten [04:18]

• Value of Education and Self-Reliance
  • Although her parents were not highly educated, they ensured all their children attended university.
  • Charity moved around in her youth, living with different relatives, which shaped her self-reliance and preference for freedom.
  • She credits her parental example and the resourcefulness it instilled in her success.
• Desire for Freedom and Independence
  • Money and freedom are intertwined for Charity, rooted in her experience of being restricted and craving independence while growing up.
  • (10:06–10:23)

    “I like freedom… And I think if you have money, you have a certain level of freedom.”
    — Charity Boaten [10:13]

4. Attention, Validation, and Inner Drive

• Attention Seeking as a Motivator
  • Charity connects her indirect quest for attention as a child to her adult drive for business success and financial independence.
  • (13:29-13:45)

    “…a little bit of attention seeking has helped here because it made me push myself more. I want to be seen, I want to be heard.”
    — Charity Boaten [13:36]

• Turning Difficult Experiences Into Fuel
  • Growing up without much parental attention or emotional support pushed her to carve out her own path.

Notable Quotes & Memorable Moments

• “I started my business from Snapchat. In the first 24 hours of my business, I got more than 100 orders.”
  — Charity Boaten [00:00]
• “You need to give value… That is what you are supposed to be pushing out.”
  — Charity Boaten [00:39]
• “I did not care. If you're going to be on the Internet and promote your business, you don't have to care about what people say.”
  — Charity Boaten [00:51]
• “Hard work pays. Yeah, hard work pays… any small thing, if you build on it, you're consistent, it's going to yield something.”
  — Charity Boaten [04:01]
• “I like freedom. Yeah. So. And I think if you have money, you have a certain level of freedom.”
  — Charity Boaten [10:13]
• “I want to be seen. I want to be heard.”
  — Charity Boaten [13:48]

Important Timestamps

• 00:00 – 00:08: Charity’s first breakthrough with Snapchat sales.
• 00:36 – 00:46: Secrets for social selling success and value creation.
• 00:51: Dealing with online skepticism and public opinion.
• 03:14 – 04:39: How Charity’s family background and farming heritage shaped her drive.
• 10:13: The relationship between money and personal freedom.
• 13:29 – 13:45: The emotional roots of Charity’s entrepreneurial motivation.

Summary & Takeaway

This episode dives deep beyond business tips and explores the psychological drivers behind success in the online marketplace. Charity Boaten’s story stands as a testament to the possibilities that come from perseverance, self-awareness, and leveraging the unique affordances of social platforms. Her journey delivers both practical strategies for social selling—centered on authenticity and value—as well as a compelling case for personal development as the foundation for entrepreneurial achievement.

Key takeaway:
You don’t need the perfect start or universal approval. If you focus on value, work ethic, and authentic connection, business success—even in the face of skeptics—is possible for anyone willing to show up and keep going.