Segment: If You're Promoting Business Online, Don't Care What People Say - Social Selling Success

Summary

Konnected Minds Podcast: "If You're Promoting Business Online, Don't Care What People Say - Social Selling Success"

Host: Derrick Abaitey
Guest: Charity Boaten
Date: March 10, 2026

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Episode Overview

In this episode, Derrick Abaitey sits down with Charity Boaten—a young, self-made entrepreneur succeeding in social selling, notably through TikTok and other social platforms. The conversation centers around building a business from scratch, reframing limiting beliefs about success, navigating online criticism, and the mindset essential for social media-driven business growth. Charity also shares powerful insights from her upbringing and family background, revealing the motivations and experiences that shaped her entrepreneurial journey.

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Key Discussion Points & Insights

1. Starting a Business on Social Media

• Charity’s Breakthrough on Snapchat
  • Charity shares how she started her business from Snapchat, making over 100 orders in the first 24 hours.
  • (00:00-00:08)

    “I started my business from Snapchat. In the first 24 hours of my business, I got more than 100 orders.”
    — Charity Boaten [00:00]

• Transition to TikTok & Value Creation
  • Charity emphasizes the importance of consistently showing up and providing value on platforms like TikTok.
  • If you want your business to stand out, especially in a crowded space, you need to go beyond just selling and focus on building trust through creative, helpful content.
  • (00:36-00:46)

    “You need to give value. If you are selling clothes, you can show people how to style their clothes. That is what you are supposed to be pushing out.”
    — Charity Boaten [00:39]

2. The Reality of Social Selling and Public Perception

• Dealing with Skepticism and Online Criticism
  • Charity’s success story—earning 800k on TikTok—was greeted with disbelief and even negativity from online audiences.
  • Her approach: “I did not care. If you're going to be on the Internet and promote your business, you don't have to care about what people say.”
    — Charity Boaten [00:51]
  • The conversation highlights the need for entrepreneurship resilience, especially when exposed to public scrutiny.
• Building Trust Online
  • One of the biggest barriers new business owners face is earning customers' trust. Charity stresses the importance of “showing up more,” building credibility with consistency.
  • (00:31-00:36)

3. Charity’s Upbringing and Mindset

• Family Influence and Work Ethic
  • Charity comes from a family of commercial farmers; her parents’ relentless dedication inspired her own work ethic.
  • Key lesson: Hard work pays off, no matter the starting point or the industry. Consistency turns small beginnings into big outcomes.
  • (03:14–04:39)

    “If you build on it, you're consistent, it's going to yield something.”
    — Charity Boaten [04:18]

• Value of Education and Self-Reliance
  • Although her parents were not highly educated, they ensured all their children attended university.
  • Charity moved around in her youth, living with different relatives, which shaped her self-reliance and preference for freedom.
  • She credits her parental example and the resourcefulness it instilled in her success.
• Desire for Freedom and Independence
  • Money and freedom are intertwined for Charity, rooted in her experience of being restricted and craving independence while growing up.
  • (10:06–10:23)

    “I like freedom… And I think if you have money, you have a certain level of freedom.”
    — Charity Boaten [10:13]

4. Attention, Validation, and Inner Drive

• Attention Seeking as a Motivator
  • Charity connects her indirect quest for attention as a child to her adult drive for business success and financial independence.
  • (13:29-13:45)

    “…a little bit of attention seeking has helped here because it made me push myself more. I want to be seen, I want to be heard.”
    — Charity Boaten [13:36]

• Turning Difficult Experiences Into Fuel
  • Growing up without much parental attention or emotional support pushed her to carve out her own path.

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Notable Quotes & Memorable Moments

• “I started my business from Snapchat. In the first 24 hours of my business, I got more than 100 orders.”
  — Charity Boaten [00:00]
• “You need to give value… That is what you are supposed to be pushing out.”
  — Charity Boaten [00:39]
• “I did not care. If you're going to be on the Internet and promote your business, you don't have to care about what people say.”
  — Charity Boaten [00:51]
• “Hard work pays. Yeah, hard work pays… any small thing, if you build on it, you're consistent, it's going to yield something.”
  — Charity Boaten [04:01]
• “I like freedom. Yeah. So. And I think if you have money, you have a certain level of freedom.”
  — Charity Boaten [10:13]
• “I want to be seen. I want to be heard.”
  — Charity Boaten [13:48]

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Important Timestamps

• 00:00 – 00:08: Charity’s first breakthrough with Snapchat sales.
• 00:36 – 00:46: Secrets for social selling success and value creation.
• 00:51: Dealing with online skepticism and public opinion.
• 03:14 – 04:39: How Charity’s family background and farming heritage shaped her drive.
• 10:13: The relationship between money and personal freedom.
• 13:29 – 13:45: The emotional roots of Charity’s entrepreneurial motivation.

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Summary & Takeaway

This episode dives deep beyond business tips and explores the psychological drivers behind success in the online marketplace. Charity Boaten’s story stands as a testament to the possibilities that come from perseverance, self-awareness, and leveraging the unique affordances of social platforms. Her journey delivers both practical strategies for social selling—centered on authenticity and value—as well as a compelling case for personal development as the foundation for entrepreneurial achievement.

Key takeaway:
You don’t need the perfect start or universal approval. If you focus on value, work ethic, and authentic connection, business success—even in the face of skeptics—is possible for anyone willing to show up and keep going.

Transcript

[Charity Boaten]

I started my business from Snapchat. In the first 24 hours of my business, I got more than 100 orders

[Derek Abaytech]

just selling on Snapchat.

[Charity Boaten]

Snapchat alone.

[Derek Abaytech]

Wow. I want you to take me through steps of I can get my products from China to Ghana, including what to start in terms of fda.

[Charity Boaten]

First of all, you have to what

[Derek Abaytech]

are people missing when it comes to starting their own business?

[Charity Boaten]

People want to start today and see success today. I wasn't ready to see success on my first year. Just make sure people trust you.

[Derek Abaytech]

Yes.

[Charity Boaten]

How do people trust? You need to show up more. I wish small business owners would take TikTok serious.

[Derek Abaytech]

There are people that have businesses on TikTok and it's not working for them. What are you going to tell them?

[Charity Boaten]

You need to give value. If you are selling clothes, you can show people how to style their clothes. That is what you are supposed to be pushing out.

[Derek Abaytech]

When you posted that you had made 800k on TikTok, a lot of people did not believe. How did that make you feel?

[Charity Boaten]

I did not care. If you're going to be on the Internet and promote your business, you don't have to care about what people say.

[Derek Abaytech]

Charity, did you feel like you didn't have the attention you needed?

[Charity Boaten]

I never had any attention from parents, from the people I stayed with. I used to crave for it so much and I was like, since they're not giving it to me, I want to be alone.

[Derek Abaytech]

You're welcome to Connected Minds Podcast. My name is Derek Abaytech and I'm happy to have you here because my guest today is Charity Boaten, a young girl who is doing so well with social selling. For the people who don't know what social selling is, is essentially putting a camera to your face having products and selling those products on social media platforms, especially TikTok. So Charity made a post that she made over 800k selling on just TikTok. She hasn't even spoken about the other platforms that she sells on. I wanted to sit with her today because she's doing something that a lot of young people can learn from. Those that are struggling to get jobs, that have dreams, they have things they want to do, but they don't know how to do it. I want this conversation to be one of those that Charity is going to spill everything that she has done. She's going to give you step by step of how to even build your own product. Stay with me. I think I found a new champion for connected minds. My name is Derek. How are you?

[Charity Boaten]

I'm doing well. Thank you for inviting me.

[Derek Abaytech]

Yeah, thank you for coming.

[Charity Boaten]

Yeah.

[Derek Abaytech]

You know, when you start doing business, every minute counts. So for you to take time out of your busy schedule to come and sit here with me. Yeah, I appreciate it. You know, I appreciate it. So why should anyone watch this conversation to the end?

[Charity Boaten]

Okay, so I'll say I'm here for the small business owners. People who wants to start a business, people who have started and they don't know how to go about it. People who wants to learn how to use social media rights to, you know, promote their business and also make something out of it. I'm here for them. So if you are now starting, if you want to start, maybe you want to start a business, you don't know where to start from. I'm here for you. I want to show you how I did it because I did it alone. And I believe you can also do it.

[Derek Abaytech]

I love it. You did it alone. But before we even get through your business aspect, talk me through the home you came from.

[Charity Boaten]

Yeah, so my parents are farmers. Commercial. I don't know if I should put it as commercial. I mean, they are commercial farmers. And yeah, they were doing well. They are doing. They are still doing well. So I came from a good home. I don't know. Yeah, that's a good home. Because even though we have our own small differences, I love my parents. Yeah, I look up to them. They are the reason why I always wake up and I want to, you know, push forward because they are getting old and these people haven't stopped. They wake up every day to their farms. They are so working. Ever since I've known my parents, they've been doing well with their farming and they are still doing well. So they are my motivation to keep going every day.

[Derek Abaytech]

What exactly have you learned from your parents that has helped you today?

[Charity Boaten]

My parents. Hard work pays. Yeah, hard work pays because when I was growing up, I've seen people. I mean, I don't want to sound anyway, but I've seen people come to my parents for loans, for school fees. My mom has. My parents have six kids, five girls, one boy. And all of us are educated. We've been to university. And I never saw them borrowing money or anything. It's like they did it through their farming. So I believe any small thing, if you build on it, you're consistent, it's going to yield something. They've done well. So I give them that. They've really done well, says kids. All educated, giving, I'll say a good life.

[Derek Abaytech]

So Interesting. You mentioned education. What's the education level of your mom and dad?

[Charity Boaten]

I don't know.

[Derek Abaytech]

All right.

[Charity Boaten]

I'm not. I mean, I didn't stay with them.

[Derek Abaytech]

Okay.

[Charity Boaten]

Funny enough, I didn't stay with my parents and I didn't even know them. So I left them when I was two years.

[Derek Abaytech]

Okay.

[Charity Boaten]

And I haven't really stayed with them for a long time. I stay with them for a month, I go back to school and just like that.

[Derek Abaytech]

So the reason I'm asking the question is that we have families that, you know, a farming community. They educate their kids in, you know, top schools. You know, they become AB and Krachi, the vibe. And the parents themselves may not even have, you know, tertiary education.

[Charity Boaten]

They are not that educated.

[Derek Abaytech]

Right. And then my next question is that you have these kids who come out of universities, but they don't do what their parents do, what their parents did to take care of them.

[Charity Boaten]

Yeah.

[Derek Abaytech]

You see what I'm trying to say?

[Charity Boaten]

Yes. Well, it depends on what you grew up seeing. Honestly, I didn't see my parents when I was growing up, but I heard about them. I've seen the times I've gone there, I've seen what they do. The little I'm seeing. I like to pick from people. So when I go to them and then I see what they are doing, I'm like, they're doing well because they wake up every morning around like four. I don't wake up four, but this is for waking up four, getting ready to go to the farm. And you know, they don't stop. Whether they are tired or they take some rest and then they get back to it. They don't have the. It's like they don't have the option to stop by their own business. Like they are farming. They can decide to rest or not, but they don't rest. So I picked up from them, like, I think I need to keep going. Yeah. If they are old and they are still not looking for rest, but they still want to go back to what they are doing, then I have no reason to rest until I've gotten to where I want to get to.

[Derek Abaytech]

You genuinely felt that your parents, you know, the financial freedom and they've had it for a long time.

[Charity Boaten]

Long time, right? Long time.

[Derek Abaytech]

So would that be the main reason why you also started this journey?

[Charity Boaten]

Yeah, I've always wanted to be a business person. Honestly, I've never wanted to be a 9 to 5.

[Derek Abaytech]

Why?

[Charity Boaten]

No shade to the 9 to 5. But I. I would say I grew up alone and I Don't like being controlled. I've tried nine to. I don't like being controlled, being disrespected and, you know, all that. I mean, being a business owner comes with that. But right now it's my own thing. I'm not receiving it from somewhere else. I felt like I wanted to do things at my own pace. So right from when I knew what I wanted to be, I've always wanted to be a business person. Just that maybe I didn't know the exact thing I wanted to do up till now, but I just wanted to be a businesswoman.

[Derek Abaytech]

So you mentioned you've always wanted to be a businesswoman. Your parents were farmers.

[Charity Boaten]

Yeah, right.

[Derek Abaytech]

They had their own things that they were doing. Why did you not live with them? You said you didn't spend too much time.

[Charity Boaten]

My mom was very busy. She, she. I mean, she's still busy. She's a very busy woman. So all of us, all the kids, we didn't stay with her. We went to family friends, uncles, aunties, we all stayed. So I was two years when I left them, when they took me to Ekyapem to stay with one of my aunties. And yeah, all of us stayed in different places.

[Derek Abaytech]

The home you grew up in, were they business people as well?

[Charity Boaten]

Yes. Okay. They also picked a part of the farming, but that one today had nine to five. And then, you know, the farming aspect. So I think farming is just the basics of my family. Taking from my grandfather's side, he was a great farmer. Has lawns everywhere, so married, six women, so you know those stuff. So he, he, he had lands and all that. So he was a farmer. And I think he passed it on to the kids. So everyone has a little bit of farming in them.

[Derek Abaytech]

Or are you eventually going to end up doing some farming projects?

[Charity Boaten]

Maybe one day?

[Derek Abaytech]

Yeah, I like farming. You don't like it. This is the thing I see.

[Charity Boaten]

Right.

[Derek Abaytech]

So my grandmother was a farmer. My stepfather was a farmer. I'm not a farmer. But, you know, I grew up in a farming community as well. I've grown up and I don't really have the desire to do farming, but I'm always looking for an aspect of farming that I can still be able to add value to what I learned as. I mean, that's what took care of us.

[Charity Boaten]

Right.

[Derek Abaytech]

But us, because we've, you know, had a university and all of that, we always try to stay away from it. Right. But I think we can always find a good balance. Agro processing, you know, supplying export, something.

[Charity Boaten]

I think if I Want to be a farmer? I'll go into pochi.

[Derek Abaytech]

Okay.

[Charity Boaten]

Yeah, I'll try pochi.

[Derek Abaytech]

Okay.

[Charity Boaten]

Or pig farming.

[Derek Abaytech]

Or pig farm.

[Charity Boaten]

Awesome. Right?

[Derek Abaytech]

So let's talk about your plans when you were growing up. What you really wanted to become. Like as. As far back as when you were like 12 years old, all the way to 16 years old. What were you thinking?

[Charity Boaten]

I've always wanted to be a journalist. That is what I wanted to do. Not now, but when I was growing up.

[Derek Abaytech]

You can swap seats.

[Charity Boaten]

No, I'm okay.

[Derek Abaytech]

And then you interview.

[Charity Boaten]

I wanted to be a journalist. And then, you know, I think somewhere in shs, before going to university, I had a conversation from. We're having a conversation about, you know, we. You're going to invest, what you're going to do and all that. And one girl said the uncle is into construction and he makes a lot of money and I like money. So I was like, you know, let me put the journalism aside and go and do construction in university.

[Derek Abaytech]

So there's an aspect of me that keeps thinking that you have wanted money for a very long time.

[Charity Boaten]

I want money. I. I don't. I mean, I like money, but.

[Derek Abaytech]

But it's freedom, but rights. Okay.

[Charity Boaten]

I like freedom. Yeah. So. And I think if you have money, you have a certain level of freedom. So yeah, I've. I've loved money for a long time.

[Derek Abaytech]

So I will take you back again to the family you grew up in.

[Charity Boaten]

Yeah.

[Derek Abaytech]

Were you restricted in any way?

[Charity Boaten]

Yes.

[Derek Abaytech]

Okay.

[Charity Boaten]

When it comes. My parents were doing well, but we didn't have it like, you know, easy. My mom is not going to let you have it easy. So we're restricted when it comes to money.

[Derek Abaytech]

Okay.

[Charity Boaten]

She wouldn't let you have it your way. Okay. Yeah. So because of that I've wanted money to make my own money so that I can, you know, enjoy it.

[Derek Abaytech]

How about the auntie and uncle you grew up with? Were they. How would. What was their. Their views on money?

[Charity Boaten]

Yeah, I mean, okay, they were okay. But you know, my parents were doing better and we're living. We're living okay. My parents are still taking care of me. They were not the ones taking care of me. So money was coming to them so that they take care of me. Me. That is how my mom and my dad did it. So I'm trying, but I'm not really sure of their monetary and financial situation cuz I was very young.

[Derek Abaytech]

I'm trying to figure out what aspect of your life made you start thinking of freedom.

[Charity Boaten]

Would you want me to put that Here because I mean, I never had it easy.

[Derek Abaytech]

Okay.

[Charity Boaten]

I never had it easy. I grew up with different people, I got different type of treatment from other people, you know, more treating and you know, all those stuff. So, you know, even though it made me tough, it made me wanted like freedom so much because I was tired of being with people, so. Right. I think from 14, I've lived alone from 14 years.

[Derek Abaytech]

Wow.

[Charity Boaten]

Yes. From 14 years, I, I think SHS. I went to the SHS and I never went back home. I never went back home. I went to my big sister, the one I'm after. I went to stay with her and she was mostly not at home. So I had the freedom to be alone, do things on my own. But you know, I was level headed not to misbehave. That I think that's also so I've always wanted to have my freedom.

[Derek Abaytech]

Okay. Right. I think I'm figuring something out. So, Charity, did you feel like you didn't have the attention you, you needed?

[Charity Boaten]

I never had it. Huh. Even so now I never had any attention from parents, from the people I stayed with, you know, So I, I, I used to crave for it so much and I was like, since they're not giving it to me, I mean, I don't want to even, I want to be alone because I'm not getting anything from you guys. I want to be alone. So I wasn't, they didn't pay attention to me that much, so they don't even know me much. That's why, you know, before we started this, I told you my mom was against me coming to Accra. And I was like, it's because she doesn't know me well, but if she knew me, she knew I wouldn't engage in some of the things she thought I would engage myself in when I get to Accra here. You know, Accra has that perception that once you come here, say that you are doing men, prostitution, you know, all that. And she was thinking that, but I felt like she didn't know me well, so that's why she was thinking that way.

[Derek Abaytech]

I think I figured something out. I've spoken to enough business people to know that there's always a drive.

[Charity Boaten]

Yeah.

[Derek Abaytech]

Inside. And I think I worked it out. But watch this. That's your desire to want attention has translated to you wanting to become financially successful.

[Charity Boaten]

Yeah.

[Derek Abaytech]

Is that, is that so that people can now pay attention to your needs?

[Charity Boaten]

And yes, I think a little bit of attention seeking has helped here because it made me push myself more. I want to be seen I want to be heard.

[Derek Abaytech]

This is the time.

[Charity Boaten]

I want to be seen. I want to be heard.

[Derek Abaytech]

Connected Minds Podcast.