Transcript
A (0:00)
Future proof. Societies and businesses and churches and all of that. That's what I do. So we are not all motivational speakers. Not that motivational speaking is bad, but people give it a bad rap. I don't know why though, but that's another conversation for another day. So one of the ways you need to understand public speaking is that it pays based on what you're speaking about.
B (0:20)
Right?
A (0:20)
For instance, every single parent, if they are not already worried, I give you the next 12 to 24 months, would be worried about how their children are interacting with tech. The person that becomes the leading public speaker on how to protect kids online because what will happen is that you know what, not just the speaking. This is why substance matters. When I'm done telling you all of the risk. Hey Ma. Here's our entire toolkit that I can bring to your home, plug into your Netflix, make sure they cannot access any kind of 18 plus content. I can plug this into the game so that I can install this software on their phone when they go to bed. Let's do it. So you can have 24 hours access to the things. Oh, let's talk about privacy. No, let's talk about protection first. Let's talk about safety first. So if you are in that kind of domain and people come very needful, then your public speaking starts making a lot of money. If you're in an inspirational speaker and a motivational speaker in a market where the people don't need motivation. Ugope. This is why I knew I couldn't be a motivational Sweet. When I was coming up, I saw Tony Robbins. Tony Robbins used to charge €2,200 on his European tour and the least he will fill in a room is 9,000 people, arenas and stadium. And I'll see him with two drumsticks hitting it and saying jump and say, you are amazing. You are amazing. I'm a champion. I said.
A (1:48)
So immediately Facebook had come knowledge asymmetry. Everybody was confused. I said, I'm a Facebook. I'm a. I'm a digital marketing guy. I'll teach you how to market on Facebook and how to build. People were struggling to get friends. Okay. Yes. That's why I started before digital marketing was a name because we only had one platform. We had High5, we had MySpace, then went to Facebook. People have forgotten that in between there was tag, there was, there was bbo. Thank you. So we only had Facebook. So we didn't have digital marketing. We didn't have digital marketing tools. No, no, no. So that's why I started Knowledge asymmetry. Nobody knows what to do with this Facebook thing. Let me sit down. So I watch that broful say the English they are speaking, contextualize it to my space. Take time by God's grace. I have the grace of breaking things down. It's a grace. So I took that, I brought it in. I'll teach people. This is what you can do. When your results, hey, go and tell them, call me. Show me. This one will recommend me. This one will call me. This one call me. Good. And boom, the next platform came. So now we have two platforms. Okay, no problem. Let me connect. Boom, the next one. So now we have Instagram, we have Facebook, we have Twitter. Oh, now there's something called digital marketing. I was a guy teaching you Facebook, remember? Now I can teach you all three. Okay, then. Now people are starting to catch up. I said, oh, these people. This place will be noisy. I'm gone. Always elevate above the noise places. In an industry. Everybody's doing a podcast. Elevate. And you have. It shows in the type of content, the roundtable stuff, the way you're pivoting towards the community that you're building above. Yeah, where the noise is in an industry.