Transcript
A (0:00)
Have you watched Hollywood movies? When they want to show, for example, let's say they want to do a movie that has to do with the military in the U.S. they show, maybe they say the military wants to go into somewhere in Africa to maybe meet a warlord. The HD resolution of the screen comes down, it becomes brownish in color. Psychologically, it's telling us that it's not a place to go to. Even if you watch. I like to watch a lot of mob movies and drug lord movies like Pablo Escobar and all those people. If you look at the way they portray Colombia, Mexico, South America, Cuba, the color of the screen is brown. But when maybe the drug lord now wants to expand business into Miami. Because Miami is on the border of a lot of this Texas. Once you see the screen quality, the first thing you see is skyscrapers, beaches, fast cars. Miami is a place of luxury, of wealth. That's what they are saying, that even the Mexicans and the Colombians, America has one of the highest level of Latin people there. Latin Americans want to move over.
B (1:00)
So in an age where the barrier to entry into media is so low now. Yes, because you could just pick up a phone as an African and tell a story. What story should people be telling?
A (1:10)
Story? Story of African development and the beauty of Africa. The truth is that it's difficult. It's not just on us as citizens. It's also on the government as well. Because it's difficult to say something good or something nice about a country that hasn't really done much to help you. So I see the disconnect. I'm not just going to come and say butcher Africa is good. Butcher Africa. There are some people that because of the insecurity and because of the corruption, they've lost family members, they've lost wealth, they've lost a lot of things. How will we tell that kind of person? So it's a joint effort. The government provides the basic needs for society and the society will tell the story. You treat people well. You don't need to pay them to talk good about you. So it's a joint effort government invest in making the countries better. The citizens will do the job. Every average tiktoker that travels to France already post pictures about Paris. Does the government call them and say, when you come to France, make sure you post the iPhone? No, because they love the place. It's beautiful. Right. People now are coming into Lagos for the dirty December. Why? Because Lagos has made the environment conducive for people to do parties and do all that. But now when People see war happening in Africa. Even our news stations are pushing war, pushing jazz, pushing all these things that are not good. How many news stations in Africa, how many radio shows, how many podcasts? I'm in Ghana right now. I've seen beautiful buildings, I've seen beautiful places. How many stations, how many people show it? How many people in Nigeria show it? Just one or two movies in Nigeria that you will see this and that. But our storylines, yes, we should tell our story so that we can resonate with people that are watching the movies. But the onus is on the people in the media to make Africa local. So anybody now that is going into a media space, podcast or whatever, at least at some point in time, say something good about the narrative because we are fighting a war and it's a war narrative. It's a war narrative. The American government is doing what they would to keep America as the top country in the world while possibly discrediting others. The African government is also taking that narrative and not doing anything about it. It's not. We spoke the other day and I said the biggest media station in Africa has just been acquired by France, which means if they want to, assuming they want to shut it down, there's no DSTV or multichoice again for us, which is where we even get most a lot of our right. We need to own our stories. We need to own companies that tell our stories better. And that's the beauty of YouTube. Like you said, the barriers to entry are low. We've democratized creation. So if creation is democratized, why are we still telling stories that are outdated?