While I completely understand how your content ends up at the bottom of the launch to-do list, far too many coaches and course creators are getting to open cart, looking at a very quiet inbox and blaming the timing, their pricing, the algorithm or the fact that it was Summer break.

Because here's the truth...

Your pre-launch content has two jobs (but most coaches are only doing one of them).

In this episode of Launch Loud, I'm unpacking the two types of content every pre-launch needs and why doing one of them brilliantly will still leave you chasing your own tail through open cart.

I'm breaking down the two types of coaches I see this happen to over and over (you'll know within about ten seconds which one is you), what demand actually means and why it is not the same as your audience wanting a solution, the lead archetypes you need to be speaking to long before you drop the link and the simple content audit I want you to run today.

Plus why a two week pre-launch was never going to be enough, no matter how good the content in it is.

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