Podcast
Launch Your Private Podcast
Hosted by Lindsay and Nora, Co-founders of Hello Audio · EN
Are you a creator, solopreneur, coach, or consultant who's ready to take your digital offerings to the next level? Looking for a fresh, exciting, and personal way to connect with your audience and deliver your content? It's time to tune in to "Launch Your Private Podcast," the podcast all about the power of private podcasting.
Co-hosted by Lindsay and Nora, the founders of Hello Audio, this podcast is your inspiring and practical guide to creating, launching, and growing your own private podcast. With our focus on making private podcasting easy and accessible, you'll discover the immense potential of private podcasting for delivering your programs, boosting your marketing, enhancing team communication, and even personal growth.
Each week, we dive deep into the world of private podcasting, with a mix of expert advice, actionable strategies, case studies from successful users, and breakdowns of the latest tools and technologies. We'll debunk myths and help you avoid common mistakes so you can harness the benefits of private podcasting.
Whether you're just starting your journey into private podcasting, or you're looking to optimize your existing private podcast, "Launch Your Private Podcast" is your go-to resource. Join us and the rest of the Hello Audio community as we revolutionize digital content delivery, one private podcast at a time.
Co-hosted by Lindsay and Nora, the founders of Hello Audio, this podcast is your inspiring and practical guide to creating, launching, and growing your own private podcast. With our focus on making private podcasting easy and accessible, you'll discover the immense potential of private podcasting for delivering your programs, boosting your marketing, enhancing team communication, and even personal growth.
Each week, we dive deep into the world of private podcasting, with a mix of expert advice, actionable strategies, case studies from successful users, and breakdowns of the latest tools and technologies. We'll debunk myths and help you avoid common mistakes so you can harness the benefits of private podcasting.
Whether you're just starting your journey into private podcasting, or you're looking to optimize your existing private podcast, "Launch Your Private Podcast" is your go-to resource. Join us and the rest of the Hello Audio community as we revolutionize digital content delivery, one private podcast at a time.
20episodes
Episodes
Newest firstAll episodes
137: Natalie Koussa's Trust Funnel: How Private Podcasts Convert Better Than Traditional Lead Magnets
1w ago00:48:39Tap to summarizeIn this episode, we reconnect with Natalie Koussa, creator of the Trust Funnel, who has turned her successful private podcast strategy into a service helping coaches, consultants, and service providers convert leads through audio. Discover how she structures private podcasts that consistently outperform traditional lead magnets, why positioning matters more than subscriber count, and the specific framework she uses to help clients create bingeable content that builds trust and drives sales.Topics Covered:The Trust Funnel concept and why trust is crucial in today's marketTwo powerful positioning frameworks: "Give them what they want" vs "Name the threshold"Why private podcasts work better for service providers than traditional freebiesEpisode structure and length recommendations (15-20 minutes sweet spot)The importance of personality and authentic conversation over scripted contentSubtle selling approaches and call-to-action strategiesTechnical setup using Descript and Hello Audio integrationResults: Higher email open rates, faster buying decisions, and organic sharingLinks Mentioned:POD DAMN. A free private podcast to help you go on a Podcast Tour that makes you the first choice in your niche : https://nataliekoussa.com/visiblehttps://nataliekoussa.com/https://www.instagram.com/nataliekoussa_/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →136: Expert Roundup: Ways to Grow Your Email List with Private Podcast
2w ago00:22:14Tap to summarizeIn this special roundup episode, we explore powerful strategies for growing email lists using private podcasts as lead magnets. You'll hear from Brittany Herzberg, Amanda Karlstad, Andrea Jones, and Natalie Koussa as they share real-world tactics for creating audio content that not only attracts subscribers but builds lists filled with highly engaged, ready-to-convert prospects. Discover how these experts design their content, promote their audio lead magnets, and achieve remarkable results like 95% sales call close rates and 3x faster client conversions. Featured GuestsBrittany Herzberg - SEO strategist helping podcasts and websites rank on GoogleAmanda Karlstad - Master business coach scaling clients to multi-figures and beyondAndrea Jones - Mindful marketing strategist creating simpler business solutionsNatalie Koussa - Podcast guesting and positioning strategist for service providersMore From the Featured GuestsBrittany Herzberg is an SEO strategist who believes your content should be working harder than you do. She helps podcasts, blogs, and websites rank on Google so clients can be found without burning out from social media, using a "work smarter, not harder" approach.Website: brittanyherzberg.com Amanda Karlstad is a master business coach who helps her coaching clients scale to multi-figures and beyond. She has been successfully using private podcast lead magnets for several years to attract amazing clients into her mastermind programs.Website: amandakarlstad.comAndrea Jones is a mindful marketing strategist and former social media strategist who helps online business owners create simpler, smarter business solutions, especially for busy entrepreneurs. She runs the Mindful Marketing Lab membership.Website: andreajones.coMindful Marketing Lab membershipNatalie Koussa is a podcast guesting and positioning strategist for coaches, service providers, and founders who don't want to spend their life on social media. She helps clients become known, booked, and positioned as the only choice with brand new audiences through podcast guest campaigns.Website: nataliekoussa.comMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →135: From the Vault: How to Add Massive Value to your Memberships with Audio
3w ago00:16:38Tap to summarizeIn this special "From the Vault" episode, Lindsay shares her popular workshop presentation from "Memberships: What's Working Now in 2024." She breaks down 10 practical strategies for using private podcasts to both attract new members and keep existing ones engaged. Whether you're running a membership, group program, or learner-based community, you'll discover how audio can simplify your content delivery while boosting member satisfaction and retention rates. Topics CoveredIntroduction to audio as the next attention mediumLead magnet strategies using private podcast seriesLaunch mechanisms with audio contentCore membership content delivery through private podcastsQ&A calls and coaching content distributionExclusive interviews and behind-the-scenes contentGuided meditations and coaching exercisesAudio-only membership models and success storiesMember onboarding through private podcastsAsync coaching alternatives to live callsMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →134: From the Vault: How to Get More Listeners (or Subscribers) for Your Newsletter
4w ago00:11:18Tap to summarizeIn this special From the Vault episode, Lindsay shares timeless strategies for growing your newsletter subscriber base by transforming traditional text newsletters into engaging audio experiences. Discover how audio newsletters combine the rising trend of newsletter marketing with the power of private podcasting to create convenient, personal, and accessible content that your audience will actually consume. Learn practical steps for creating audio newsletters quickly and the smartest ways to grow your listener base using Hello Audio's built-in features. Topics CoveredIntroduction to the "From the Vault" segment conceptWhy audio newsletters are more powerful than traditional text newslettersThe convenience factor: multitasking while consuming contentCreating personal connections through voice and audio intimacySimple content creation strategies: repurposing existing newslettersTechnical requirements for audio newsletter productionMulti-channel promotion strategies across email, social media, and websitesCollaboration and partnership opportunities for growthAdvanced Hello Audio features: tagging, dynamic ads, and super listener identificationEngagement and community building tactics for referral growth More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →133: How Nadine Nethery's Audio Advent Calendar Generated $783 and 35 New Members
Apr 1400:47:03Tap to summarizeIn this episode, we explore Nadine Nethery's brilliant audio advent calendar strategy that generated 445 signups and $783 in revenue during its live run, then continued converting with 387 additional listeners and 35 new members after being evergreened. Discover how this customer retention architect turned a seasonal campaign into a year-round lead magnet that builds trust and drives conversions through intimate audio experiences.Topics CoveredCreating seasonal audio content that stands out from Black Friday noiseStructuring a 24-episode bite-sized audio seriesSetting up dual feeds (free 7-day access vs. paid VIP unlimited access)Using store credit as a conversion incentiveTransitioning from live campaign to evergreen lead magnetEmail nurture sequences that drive podcast consumptionLeveraging bundles and collaborations for trafficCustomer experience principles in content creationLinks MentionedWebsite: https://www.candocontent.comInstagram: https://www.instagram.com/candocontentMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →132: Coaching Tabitha Westbrook on Creating Accessible Audio Content for Trauma Survivors
Apr 800:32:58Tap to summarizeIn this coaching episode, Lindsay and Nora work with Tabitha Westbrook, CEO and founder of The Journey and The Process, a therapy practice specializing in domestic abuse and coercive control. Discover how Tabitha plans to use private podcasts to make healing content accessible to survivors who face financial and access barriers, plus strategies for creating a sustainable $10/month audio membership with her team. Topics CoveredRepurposing existing PDF resources into audio lead magnetsCreating accessible mental health content for trauma survivorsBuilding a $10/month audio membership with team-generated contentUsing voice memos and async recording for content creationTiming content releases around awareness months (April and October)Incorporating client questions and AMAs into private podcast feedsMaking content accessible for people with traumatic brain injuriesLinks MentionedWebsite: https://thejourneyandtheprocess.com/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →131: Coaching Dr. Taryn Fletcher on Creating a Private Podcast Lead Magnet for Educational Leaders
Apr 100:43:59Tap to summarizeIn this EpisodeIn this coaching episode, Lindsay and Nora work with Dr. Taryn Fletcher, founder and CEO of Truly POC, to refine her private podcast lead magnet strategy. Dr. Taryn helps educational leaders make protected pivots from institutional roles to entrepreneurship, and she's looking to optimize her private podcast to better serve this specific audience. Discover how to create sharp messaging that addresses identity shifts, validates career transition concerns, and builds a clear pathway from lead magnet to paid program. Topics CoveredSharpening messaging for educational leaders considering career transitionsThe importance of identity work in entrepreneurship pivotsCreating a bridge between private podcast content and paid offeringsPositioning a low-ticket architecture session as the next stepBalancing niche focus vs. broader market appealStrategies for incorporating client voices and case studiesManaging both public and private podcast content strategiesLinks MentionedWebsite: https://www.drtaryn.co/https://www.drtaryn.co/architectMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →130: From the Vault: The Audio-First Membership (A No-Screen, High-Engagement Model for 2025)
Mar 2500:19:57Tap to summarizeIn this Episode In this special "From the Vault" episode, Lindsay shares her presentation from the Memberships: What's Working Now Summit 2025. She reveals how membership site owners can solve the completion problem by switching from screen-based content to audio-first delivery. Discover why your members aren't finishing your content (hint: it's not a motivation problem, it's a format problem) and learn practical strategies to repurpose existing content into private podcasts that members can consume while living their lives. Topics CoveredIntroduction to audio-first membership models and private podcastingWhy traditional video-based memberships struggle with completion ratesHow to repurpose existing content (videos, calls, PDFs) into private podcast feedsAdvanced expiration features for membership-specific content deliveryBuilding deeper member connections through voice without burnoutReal-world examples from Andrea Crowder, Natalie Bullen, and Mariah CozUsing private podcasts as lead magnets to preview membership valueActionable next steps for implementing audio in your membershipLinks MentionedLaunch Your Audio Lead Magnet series: helloaudio.fm/lyalmMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →129: Coaching Micah Freeman on Building Authority with Public Podcasts and Private Audio Lead Magnets
Mar 1800:50:38Tap to summarizeIn this coaching episode, Lindsay and Nora work with Micah Freeman, a therapist and educator launching a coaching business focused on nervous system regulation. Micah shares his journey from teaching to therapy to coaching, and his unique perspective as someone who transitioned later in life. The hosts help him strategize how to use his existing public podcast to build authority while creating private audio lead magnets to grow his email list and ultimately his group program. This episode offers valuable insights for anyone in the mental health or coaching space looking to balance giving away valuable content with building a sustainable business.Topics CoveredMicah's background transitioning from teaching to therapy to coachingThe challenge of wanting to help everyone while building a sustainable businessPublic vs private podcast decision-making processCreating lead magnets that continue the conversation rather than gatekeepingEpisode structure using the "three Rs": Relatable, Reframe, RemedyLong-form content strategy and repurposing into blogs and newslettersIntegration strategies between Hello Audio and ConvertKitPositioning nervous system work for people who've already done therapyLinks MentionedWebsite: http://egostrength.netMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →128: From the Vault: How Private Podcasts Work With (Not Against) Neurodivergent Brains
Mar 1100:23:37Tap to summarizeIn this special "From the Vault" episode, Lindsay shares her powerful talk from the Neurodiverse Entrepreneur Summit about how private podcasts can transform learning for neurodivergent brains. She reveals the personal story behind Hello Audio's creation and breaks down the three major accessibility barriers that prevent course completion. This episode is essential listening for anyone creating online courses, memberships, or learning experiences who wants to serve their audience better while dramatically improving consumption rates. Topics CoveredThe personal story that inspired Hello Audio's creationWhy up to 72% of neurodivergent entrepreneurs struggle with traditional content consumptionThe three accessibility barriers killing content engagement (login labyrinth, sensory overload, and rigidity)How ADHD and autistic brains process information differentlyThe difference between public and private podcastsHow private podcasts eliminate barriers through choice, cognitive processing support, and reduced frictionPractical steps to transform existing content into audio formatContent design strategies for neurodivergent successLinks MentionedLaunch Your Audio Lead Magnet series: helloaudio.fm/lyalmMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
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