Podcast
Launch Your Private Podcast
Hosted by Lindsay and Nora, Co-founders of Hello Audio · EN
Are you a creator, solopreneur, coach, or consultant who's ready to take your digital offerings to the next level? Looking for a fresh, exciting, and personal way to connect with your audience and deliver your content? It's time to tune in to "Launch Your Private Podcast," the podcast all about the power of private podcasting.
Co-hosted by Lindsay and Nora, the founders of Hello Audio, this podcast is your inspiring and practical guide to creating, launching, and growing your own private podcast. With our focus on making private podcasting easy and accessible, you'll discover the immense potential of private podcasting for delivering your programs, boosting your marketing, enhancing team communication, and even personal growth.
Each week, we dive deep into the world of private podcasting, with a mix of expert advice, actionable strategies, case studies from successful users, and breakdowns of the latest tools and technologies. We'll debunk myths and help you avoid common mistakes so you can harness the benefits of private podcasting.
Whether you're just starting your journey into private podcasting, or you're looking to optimize your existing private podcast, "Launch Your Private Podcast" is your go-to resource. Join us and the rest of the Hello Audio community as we revolutionize digital content delivery, one private podcast at a time.
Co-hosted by Lindsay and Nora, the founders of Hello Audio, this podcast is your inspiring and practical guide to creating, launching, and growing your own private podcast. With our focus on making private podcasting easy and accessible, you'll discover the immense potential of private podcasting for delivering your programs, boosting your marketing, enhancing team communication, and even personal growth.
Each week, we dive deep into the world of private podcasting, with a mix of expert advice, actionable strategies, case studies from successful users, and breakdowns of the latest tools and technologies. We'll debunk myths and help you avoid common mistakes so you can harness the benefits of private podcasting.
Whether you're just starting your journey into private podcasting, or you're looking to optimize your existing private podcast, "Launch Your Private Podcast" is your go-to resource. Join us and the rest of the Hello Audio community as we revolutionize digital content delivery, one private podcast at a time.
23episodes
Episodes
Newest firstAll episodes
140: Expert Roundup: Creative Ways Service Providers Use Private Podcasts
1w ago00:18:07Tap to summarizeIn this special roundup episode, we explore how service providers are using private podcasts to transform client relationships. You'll hear from Leanne Hughes, Erin Lindstrom, and Diann Wingert as they share real-world strategies for client engagement, sales conversion, and scaling their expertise through audio content. Featured GuestsLeanne Hughes - Speaker, author, and consultant helping organizations embed learning and build remote team connectionsErin Lindstrom - Founder of Commonwealth Co, strategic growth and operations partner for online businessesDiann Wingert - Psychotherapist turned business coach for entrepreneurs with ADHD traitsTopics CoveredUsing private podcasts as proposal upsells for corporate clientsConverting strategy call insights into digestible audio contentPre-consultation sales conversion strategiesOnboarding and offboarding client experiencesScaling expertise across time zones and remote teamsTeaching clients to create their own internal podcastsMore from Featured GuestsLeanne Hughes is a speaker, author, and consultant based in Brisbane, Australia. She helps organizations embed learning and create community across remote teams while also supporting facilitators and trainers in booking out their businesses.Website: https://www.leannehughes.com Erin Lindstrom is the founder of Commonwealth Co, a strategic growth and operations partner working with thoughtful online business CEOs who care about their clients and want to make their operations easier.Website: https://www.erinlindstrom.com/ Diann Wingert is a psychotherapist and serial business owner turned business coach for entrepreneurs with ADHD traits. She hosts the public podcast "ADHD-ish" and uses private podcasts for lead generation and sales conversion.Website: https://www.diannwingertcoaching.com/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →139: How Jessica Smith Transformed a Workshop Recording into a Top-Performing Private Podcast Lead Magnet
2w ago00:30:22Tap to summarizeIn this episode, we explore how Jessica Smith transformed her meal planning workshop into a powerful private podcast lead magnet that delivers her highest conversion rates yet. Discover how she helps busy moms plan a week of meals in under 20 minutes through bite-sized audio episodes that fit seamlessly into their multitasking lives. Learn her strategy for repurposing existing content and her plans for using private podcasts to deliver her signature group coaching program.Topics CoveredConverting workshop content into private podcast lead magnetsCreating bite-sized, digestible audio content for busy audiencesThe power of solving decision fatigue through meal planningRepurposing existing high-performing contentUsing private podcasts for dripped course content deliveryThe advantages of audio consumption for multitasking parentsBuilding accountability through weekly group coaching callsLinks Mentioned Website: http://www.thefitlifewithjessica.comInstagram: https://www.instagram.com/thefitlifewithjessicaHow to Plan a Week of Meals in Under 20 Minutes: https://view.flodesk.com/pages/64d3ab1de553a30f7732fde7More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →138: Tori Sprankel's "Proof of Life" Private Podcast: How 5-Minute Guest Episodes Build Community and Generate Leads
3w ago01:02:58Tap to summarizeIn this case study episode, we explore how Tori Sprankel, founder of Eldest Daughter Studio, launched her private podcast "Proof of Life" in just one week during a challenging time in 2023. Discover how her simple format of 5-minute guest interviews creates genuine connections, grows her email list, and supports both her guests and listeners without any sales content. Learn why she chose private over public podcasting and how this approach aligns perfectly with her audience of busy mom entrepreneurs.Topics CoveredThe inspiration behind launching "Proof of Life" during a difficult periodWhy private podcasting made more sense than public for her goalsThe simple tech setup using wired Apple headphones and ZoomHow she books guests through HoneyBook and manages 10-minute recording sessionsThe strategy of sharing email addresses with guests for mutual benefitCreating boundaries with 5-minute episodes and one consistent questionBuilding community without sales content or pitchesPlans for a potential client-focused private podcast about branding trendsLinks Mentionedhttps://www.torisprankel.com/proof-of-life-podcasthttps://www.torisprankel.comhttps://www.instagram.com/torisprankel/https://www.threads.com/@torisprankelhttps://www.torisprankel.com/freebiesMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →137: Natalie Koussa's Trust Funnel: How Private Podcasts Convert Better Than Traditional Lead Magnets
4w ago00:48:39Tap to summarizeIn this episode, we reconnect with Natalie Koussa, creator of the Trust Funnel, who has turned her successful private podcast strategy into a service helping coaches, consultants, and service providers convert leads through audio. Discover how she structures private podcasts that consistently outperform traditional lead magnets, why positioning matters more than subscriber count, and the specific framework she uses to help clients create bingeable content that builds trust and drives sales.Topics Covered:The Trust Funnel concept and why trust is crucial in today's marketTwo powerful positioning frameworks: "Give them what they want" vs "Name the threshold"Why private podcasts work better for service providers than traditional freebiesEpisode structure and length recommendations (15-20 minutes sweet spot)The importance of personality and authentic conversation over scripted contentSubtle selling approaches and call-to-action strategiesTechnical setup using Descript and Hello Audio integrationResults: Higher email open rates, faster buying decisions, and organic sharingLinks Mentioned:POD DAMN. A free private podcast to help you go on a Podcast Tour that makes you the first choice in your niche : https://nataliekoussa.com/visiblehttps://nataliekoussa.com/https://www.instagram.com/nataliekoussa_/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →136: Expert Roundup: Ways to Grow Your Email List with Private Podcast
May 500:22:14Tap to summarizeIn this special roundup episode, we explore powerful strategies for growing email lists using private podcasts as lead magnets. You'll hear from Brittany Herzberg, Amanda Karlstad, Andrea Jones, and Natalie Koussa as they share real-world tactics for creating audio content that not only attracts subscribers but builds lists filled with highly engaged, ready-to-convert prospects. Discover how these experts design their content, promote their audio lead magnets, and achieve remarkable results like 95% sales call close rates and 3x faster client conversions. Featured GuestsBrittany Herzberg - SEO strategist helping podcasts and websites rank on GoogleAmanda Karlstad - Master business coach scaling clients to multi-figures and beyondAndrea Jones - Mindful marketing strategist creating simpler business solutionsNatalie Koussa - Podcast guesting and positioning strategist for service providersMore From the Featured GuestsBrittany Herzberg is an SEO strategist who believes your content should be working harder than you do. She helps podcasts, blogs, and websites rank on Google so clients can be found without burning out from social media, using a "work smarter, not harder" approach.Website: brittanyherzberg.com Amanda Karlstad is a master business coach who helps her coaching clients scale to multi-figures and beyond. She has been successfully using private podcast lead magnets for several years to attract amazing clients into her mastermind programs.Website: amandakarlstad.comAndrea Jones is a mindful marketing strategist and former social media strategist who helps online business owners create simpler, smarter business solutions, especially for busy entrepreneurs. She runs the Mindful Marketing Lab membership.Website: andreajones.coMindful Marketing Lab membershipNatalie Koussa is a podcast guesting and positioning strategist for coaches, service providers, and founders who don't want to spend their life on social media. She helps clients become known, booked, and positioned as the only choice with brand new audiences through podcast guest campaigns.Website: nataliekoussa.comMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →135: From the Vault: How to Add Massive Value to your Memberships with Audio
Apr 2800:16:38Tap to summarizeIn this special "From the Vault" episode, Lindsay shares her popular workshop presentation from "Memberships: What's Working Now in 2024." She breaks down 10 practical strategies for using private podcasts to both attract new members and keep existing ones engaged. Whether you're running a membership, group program, or learner-based community, you'll discover how audio can simplify your content delivery while boosting member satisfaction and retention rates. Topics CoveredIntroduction to audio as the next attention mediumLead magnet strategies using private podcast seriesLaunch mechanisms with audio contentCore membership content delivery through private podcastsQ&A calls and coaching content distributionExclusive interviews and behind-the-scenes contentGuided meditations and coaching exercisesAudio-only membership models and success storiesMember onboarding through private podcastsAsync coaching alternatives to live callsMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →134: From the Vault: How to Get More Listeners (or Subscribers) for Your Newsletter
Apr 2100:11:18Tap to summarizeIn this special From the Vault episode, Lindsay shares timeless strategies for growing your newsletter subscriber base by transforming traditional text newsletters into engaging audio experiences. Discover how audio newsletters combine the rising trend of newsletter marketing with the power of private podcasting to create convenient, personal, and accessible content that your audience will actually consume. Learn practical steps for creating audio newsletters quickly and the smartest ways to grow your listener base using Hello Audio's built-in features. Topics CoveredIntroduction to the "From the Vault" segment conceptWhy audio newsletters are more powerful than traditional text newslettersThe convenience factor: multitasking while consuming contentCreating personal connections through voice and audio intimacySimple content creation strategies: repurposing existing newslettersTechnical requirements for audio newsletter productionMulti-channel promotion strategies across email, social media, and websitesCollaboration and partnership opportunities for growthAdvanced Hello Audio features: tagging, dynamic ads, and super listener identificationEngagement and community building tactics for referral growth More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →133: How Nadine Nethery's Audio Advent Calendar Generated $783 and 35 New Members
Apr 1400:47:03Tap to summarizeIn this episode, we explore Nadine Nethery's brilliant audio advent calendar strategy that generated 445 signups and $783 in revenue during its live run, then continued converting with 387 additional listeners and 35 new members after being evergreened. Discover how this customer retention architect turned a seasonal campaign into a year-round lead magnet that builds trust and drives conversions through intimate audio experiences.Topics CoveredCreating seasonal audio content that stands out from Black Friday noiseStructuring a 24-episode bite-sized audio seriesSetting up dual feeds (free 7-day access vs. paid VIP unlimited access)Using store credit as a conversion incentiveTransitioning from live campaign to evergreen lead magnetEmail nurture sequences that drive podcast consumptionLeveraging bundles and collaborations for trafficCustomer experience principles in content creationLinks MentionedWebsite: https://www.candocontent.comInstagram: https://www.instagram.com/candocontentMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →132: Coaching Tabitha Westbrook on Creating Accessible Audio Content for Trauma Survivors
Apr 800:32:58Tap to summarizeIn this coaching episode, Lindsay and Nora work with Tabitha Westbrook, CEO and founder of The Journey and The Process, a therapy practice specializing in domestic abuse and coercive control. Discover how Tabitha plans to use private podcasts to make healing content accessible to survivors who face financial and access barriers, plus strategies for creating a sustainable $10/month audio membership with her team. Topics CoveredRepurposing existing PDF resources into audio lead magnetsCreating accessible mental health content for trauma survivorsBuilding a $10/month audio membership with team-generated contentUsing voice memos and async recording for content creationTiming content releases around awareness months (April and October)Incorporating client questions and AMAs into private podcast feedsMaking content accessible for people with traumatic brain injuriesLinks MentionedWebsite: https://thejourneyandtheprocess.com/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Transcribe →131: Coaching Dr. Taryn Fletcher on Creating a Private Podcast Lead Magnet for Educational Leaders
Apr 100:43:59Tap to summarizeIn this EpisodeIn this coaching episode, Lindsay and Nora work with Dr. Taryn Fletcher, founder and CEO of Truly POC, to refine her private podcast lead magnet strategy. Dr. Taryn helps educational leaders make protected pivots from institutional roles to entrepreneurship, and she's looking to optimize her private podcast to better serve this specific audience. Discover how to create sharp messaging that addresses identity shifts, validates career transition concerns, and builds a clear pathway from lead magnet to paid program. Topics CoveredSharpening messaging for educational leaders considering career transitionsThe importance of identity work in entrepreneurship pivotsCreating a bridge between private podcast content and paid offeringsPositioning a low-ticket architecture session as the next stepBalancing niche focus vs. broader market appealStrategies for incorporating client voices and case studiesManaging both public and private podcast content strategiesLinks MentionedWebsite: https://www.drtaryn.co/https://www.drtaryn.co/architectMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
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