
Hosted by Lindsay and Nora, Co-founders of Hello Audio · EN

This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 ServicesIn this episode, we explore Julie Ciardi's powerful "surround sound marketing" approach that helped her generate $320,000 in revenue during her November launch. As a human design business coach and former IBM marketing executive, Julie shares how she strategically uses private podcasts before, during, and after her live launches to warm up leads, increase show-up rates, and create deeper client connections. Discover how she transformed declining launch performance into record-breaking results by meeting her audience where they already are - in their podcast apps.Topics CoveredThe "surround sound marketing" strategy using private podcastsHow to use private podcasts before, during, and after live launchesCreating custom landing pages with QR codes for easy accessUsing client concierges to scale with intimacySales page walkthroughs delivered via audioClient panel interviews shared through private feedsDaily podcast delivery to existing clients for retentionThe psychology behind voice and its 38% impact on marketing and salesLinks MentionedWebsite: http://www.julieciardi.comInstagram: https://www.instagram.com/julieciardi/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 ServicesIn this special roundup episode, we explore powerful ways businesses are using private podcasts to supercharge their launch strategies. You'll hear from Holly Haynes, Kendra Hennessy, and Julie Ciardi as they share real-world tactics for warming up prospects, building trust with strangers, and converting listeners into buyers through strategic audio content.Topics CoveredContent strategy for pre-launch private podcastsMarketing tactics to drive private podcast listenershipUsing retargeting ads to promote private podcastsBuilding trust with strangers through audio contentIntegrating client testimonials into launch sequencesBalancing education with gentle sales messagingTechnical best practices for launch-focused audio contentMore From the Featured GuestsHolly Haynes is a business strategist who specializes in helping women build full-time businesses on part-time schedules without relying on social media algorithms. She has successfully launched her signature program Antisocial School eight times using private podcasts as her primary nurture tool.Website: http://www.hollymariehaynes.com Kendra Hennessy is the founder of Mother Like a Boss, where she makes house cleaning more manageable for regular moms and families. She uses private podcasts extensively across both free and paid content, with multiple feeds supporting her various programs and launches.Website: http://www.motherlikeaboss.com Julie Ciardi is the founder and CEO of Ignite Her, a coaching company that helps other coaches start and scale their businesses using human design. She has perfected a launch strategy that uses private podcasts to warm up cold traffic from ads, resulting in multiple six-figure launches.Website: http://www.julieciardi.comMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 ServicesIn this episode, we explore how Claire Paniccia, creator of the Neurodiverse Entrepreneur Summit, uses private podcasts to make her annual summit more accessible for neurodivergent entrepreneurs. Discover how she structures her summit differently from industry standards, why she offers 48-hour access windows instead of 24, and how she moved from paywalling accessibility features to offering free private podcast access. Claire shares practical insights about automation, the importance of accessibility in business, and how respecting your audience's decision-making process can maintain conversion rates while building trust.Topics CoveredHow Claire discovered private podcasts through Elizabeth Goddard's coursesThe evolution from paywalled to free private podcast access for summitsSummit structure designed for neurodivergent accessibility (48-hour windows, 12-hour purchase timers)Automation strategies using Hello Audio's tagging and timer featuresThe importance of multiple learning formats for accessibilityData tracking and conversion rate analysis across summit iterationsFuture private podcast ideas including "Claire's Gold Nuggies" and content seriesLinks Mentionedhttps://www.instagram.com/claire.paniccia/https://clairepaniccia.comhttps://neurodiverseentrepreneursummit.comhttps://clairepaniccia.com/neurospicyMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 ServicesIn this episode, we explore how marketing coach Sophia Parra, creator of Pocket CMO, reimagined the traditional summit format using private podcasts. Discover how she eliminated the exhausting parts of summit hosting while maintaining the relationship-building and list-growth benefits. Learn her async strategy that converted at 1.5% and created lasting business relationships with 70% new collaborators.Topics CoveredThe evolution from traditional summits to audio-first formatsAsync interview strategy using prompted recordingsCreating evergreen assets with immediate promotional buzzBuilding new business relationships through collaborationDesigning 15-minute actionable episodes with implementation guidesQ&A day strategy for ongoing engagement without live callsConverting private podcast listeners to higher-ticket offersLinks Mentionedhttps://www.gotocoach.clubhttps://www.instagram.com/sophiaparra/16 Ways to Grow your List: https://www.gotocoach.club/growyourlistFor the Love of Marketing Private Podcast: https://www.gotocoach.club/fortheloveofmarketingMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 ServicesIn this episode, we explore how launch strategist Brenna McGowan has created a unique audio summit called "Behind the Launch" that serves multiple purposes: generating leads, warming up prospects, and supporting a meaningful cause. Discover how she uses Voxer for asynchronous interviews, structures her summit as a pre-launch strategy, and leverages private podcasting to create anticipation marketing that drives consistent program enrollment.Topics CoveredCreating audio summits using asynchronous Voxer interviewsTransitioning from MP3 files on web pages to private podcastingUsing events for lead generation and audience warmingAnticipation marketing and strategic content restraintDonating proceeds to Learning Ally nonprofitPre-launch strategy versus traditional launch tacticsBuilding affiliate-friendly launch assetsLinks MentionedWebsite: https://brennamcgowan.co/Instagram: https://www.instagram.com/brennamcgowanco/Facebook: https://www.facebook.com/groups/behindthelaunchwithbrennamcgowanMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 ServicesIn this episode, we explore Michelle Pontvert's approach to hosting online events using private podcasts. Discover how this "easy events enthusiast" created a 33-contributor audio event in just 34 hours, achieved an 872-person listen-through rate, and saw a 40% uptick in overall business sales. Learn why Michelle chose audio over traditional summit formats and how she designed an experience that benefits hosts, collaborators, and listeners equally.Topics CoveredWhy audio-only events create better experiences for all partiesThe 34-hour event creation process from pitch to launchOutreach strategies that resulted in 33 out of 42 people saying yesUsing 30-60 day access periods instead of traditional 24-hour urgencyRe-engagement strategies for existing email subscribersNative integrations between Thrive Cart, Kit, and Hello AudioFollow-up email sequences to maintain engagement over extended periodsLinks MentionedWebsite: http://www.michellepontvert.comInstagram: https://www.instagram.com/michellepontvertFacebook: https://www.facebook.com/michelle.pontvertwww.michellepontvert.com/event-debriefMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 ServicesIn this special roundup episode, we explore how successful event creators are using private podcasts to enhance their summits, bundles, and live events. You'll hear from Claire Paniccia, Elizabeth Goddard, and Erin Kelly as they share proven strategies for structuring feeds, driving engagement, and creating more accessible experiences that convert before, during, and after their events.Featured GuestsClaire Paniccia - Business coach for neurodivergent entrepreneurs, creator of Annual Neurodiverse Entrepreneur SummitElizabeth Goddard - Multi-offer online business strategistErin Kelly - CEO and Co-founder of Member VaulTopics CoveredFeed structure and content organization for eventsMarketing tactics to drive podcast subscriptionsAccessibility benefits for neurodivergent audiencesAffiliate strategies for event promotionIntegration with course platforms and embedded playersFuture plans for audio-first event experiencesMore From the Featured GuestsClaire Paniccia is a business coach for neurodivergent online entrepreneurs and creator of the Annual Neurodiverse Entrepreneur Summit, focused on making business content accessible for those who don't fit traditional molds.Website: https://neurodiverseentrepreneursummit.comElizabeth Goddard is a multi-offer online business strategist and course creator who hosts virtual summits and digital product bundles, pioneering the use of free private podcast feeds for all summit attendees.Website: https://www.elizabethgoddard.co.uk Erin Kelly is the CEO and Co-founder of Member Vault, a course and membership platform. She has successfully run multiple audio summits using private podcasts for list growth, affiliate rewards, and enhanced content consumption.Website: https://membervault.co/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our 1:1 Services series. Want every LYPP episode on delivering client work through audio in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · LaunchingIn this episode, we explore Debbie Edwards' unique approach to coaching that combines neuroscience and deep self-love practices delivered through private podcasts. Discover how this UK-based business mentor created a transformative 4-week audio protocol that prepares clients for group coaching, plus her personal "love notes" system that has become renowned among her clients and creates powerful word-of-mouth marketing.Topics CoveredCreating a 4-week pre-program mindset protocol using private podcastsThe neuroscience behind why audio creates deeper transformation than videoUsing the phrase "How can I love myself even more deeply right now?" for habit changeSending personalized "love notes" to individual coaching clientsBuilding lifetime protocols that clients can return to repeatedlyCreating freedom-based business models that honor clients' full livesThe difference between private podcasts and Voxer for client communicationLinks MentionedInstagram: @debbieedwardscoachMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our 1:1 Services series. Want every LYPP episode on delivering client work through audio in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · LaunchingIn this episode, we explore how Emma-Louise Parkes, founder of The Ambitious Introvert, uses a private podcast welcome series to transform her one-on-one coaching client experience. Discover how a 25-minute audio onboarding sequence sets clear boundaries, pre-teaches key concepts, and helps clients show up more prepared and motivated for their coaching journey.Topics CoveredCreating a welcome series for one-on-one coaching clientsSetting boundaries and expectations through audioPre-teaching core concepts to maximize coaching timeAddressing coaching codependency and therapy recommendationsUsing private podcasts to bridge the gap between payment and first sessionRepurposing the welcome series for ongoing client supportLinks MentionedThe Ambitious Introvert (website): https://theambitiousintrovert.com/newsletterLinkedin: https://www.linkedin.com/in/emmalouparkes/Facebook: https://www.facebook.com/theambitiousintrovertInstagram: https://www.instagram.com/emmalouparkes/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our 1:1 Services series. Want every LYPP episode on delivering client work through audio in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · LaunchingIn this episode, we explore how Steph Gaudreau, creator of Strong with Steph, has transformed her fitness coaching business using private podcasts. Discover how she moved beyond traditional PDFs to create engaging audio experiences that help women over 40 build sustainable strength training habits. Learn about her multi-feed strategy for course delivery, lead magnets, and live call recordings that keep clients connected and motivated.Topics CoveredTransforming video library content into audio format for on-the-go consumptionCreating "Mental Gym" resources that address mindset and behavior changeUsing private podcasts as webinar alternatives for lead generationMulti-feed strategy: lead magnets, course content, and live call recordingsAddressing common fitness roadblocks through audio coachingManyChat integration for streamlined deliveryMoving beyond PDF lead magnets to audio experiencesLinks Mentionedhttp://stephgaudreau.comIG: @steph_gaudreau7 day sample lifting program https://stephgaudreau.com/workoutMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.