In this episode, we explore how launch strategist Brenna McGowan has created a unique audio summit called "Behind the Launch" that serves multiple purposes: generating leads, warming up prospects, and supporting a meaningful cause. Discover how she uses Voxer for asynchronous interviews, structures her summit as a pre-launch strategy, and leverages private podcasting to create anticipation marketing that drives consistent program enrollment.

Topics Covered

Creating audio summits using asynchronous Voxer interviews
Transitioning from MP3 files on web pages to private podcasting
Using events for lead generation and audience warming
Anticipation marketing and strategic content restraint
Donating proceeds to Learning Ally nonprofit
Pre-launch strategy versus traditional launch tactics
Building affiliate-friendly launch assets

Links Mentioned

Website: https://brennamcgowan.co/
Instagram: https://www.instagram.com/brennamcgowanco/
Facebook: https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan

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