In this episode, we explore how Michelle Grosser, a nervous system and somatics coach, transformed her business using a private podcast lead magnet. Discover how she attracted nearly 3,000 leads, built a waitlist of 130+ women, and now fills her quarterly group coaching program through personal video invites—all while transitioning from running a law firm to full-time coaching.

Topics Covered

Creating a simple, direct private podcast lead magnet strategy
The five-part "Heal Your Burnout" private podcast structure
Using private podcasts when guesting on other shows
Email nurture sequences that support private podcast consumption
Converting private podcast listeners to program waitlists
Replacing webinars with personal video invites for program sales
Future plans for Q&A private podcasts and somatic playlists
Repurposing public podcast content into targeted private feeds

Links Mentioned

Instagram: http://www.michellegrosser.com/burnout
Heal Your Burnout private podcast: http://www.michellegrosser.com/burnout

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