In this coaching episode, Lindsay and Nora work with Amanda Chils, a trauma therapist who created "Exhale and Release," a private podcast program specifically designed for first responders dealing with complex trauma. Amanda faces a critical decision: should she sell directly to individual first responders or pursue corporate contracts with Employee Assistance Programs (EAPs) that could reach hundreds of thousands of people? Discover the stark differences between B2B and B2C messaging, the corporate compliance challenges that can reshape your entire offer, and why sometimes the most impactful solution isn't always the most scalable one.

Topics Covered

The challenge of serving first responders through traditional vs. corporate channels
Key messaging differences between EAP decision-makers and individual first responders
Corporate compliance requirements that can fundamentally change your program structure
Why live coaching components may be incompatible with EAP licensing agreements
How to position audio content as a delivery advantage rather than just a preference
The importance of stats, facts, and stories in corporate sales presentations
Privacy concerns and utilization tracking in corporate mental health programs

Links Mentioned

https://www.exhaleandrelease.com/home131191?_atid=SsKhfRWlibD7LR0sornVhMVqhoxCo2

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123: Coaching Amanda Chils on Selling Trauma Support Programs to Corporate vs. Direct-to-Consumer