In this episode, we explore Nadine Nethery's brilliant audio advent calendar strategy that generated 445 signups and $783 in revenue during its live run, then continued converting with 387 additional listeners and 35 new members after being evergreened. Discover how this customer retention architect turned a seasonal campaign into a year-round lead magnet that builds trust and drives conversions through intimate audio experiences.

Topics Covered

Creating seasonal audio content that stands out from Black Friday noise
Structuring a 24-episode bite-sized audio series
Setting up dual feeds (free 7-day access vs. paid VIP unlimited access)
Using store credit as a conversion incentive
Transitioning from live campaign to evergreen lead magnet
Email nurture sequences that drive podcast consumption
Leveraging bundles and collaborations for traffic
Customer experience principles in content creation

Links Mentioned

Website: https://www.candocontent.com
Instagram: https://www.instagram.com/candocontent

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