In this case study episode, we explore how Tori Sprankel, founder of Eldest Daughter Studio, launched her private podcast "Proof of Life" in just one week during a challenging time in 2023. Discover how her simple format of 5-minute guest interviews creates genuine connections, grows her email list, and supports both her guests and listeners without any sales content. Learn why she chose private over public podcasting and how this approach aligns perfectly with her audience of busy mom entrepreneurs.

Topics Covered

The inspiration behind launching "Proof of Life" during a difficult period
Why private podcasting made more sense than public for her goals
The simple tech setup using wired Apple headphones and Zoom
How she books guests through HoneyBook and manages 10-minute recording sessions
The strategy of sharing email addresses with guests for mutual benefit
Creating boundaries with 5-minute episodes and one consistent question
Building community without sales content or pitches
Plans for a potential client-focused private podcast about branding trends

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