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- [00:02]
A
Are you mowing lawns, running crews, and still wondering where all the money went? You're not alone. Naylor Taliaferro of LCR Media has been there. And that's exactly why he created Profit Accelerator Live. Join Naylor and expert speakers John Pajak and Eric Triplett for two powerful days of hands on workshops designed specifically for lawn care and landscaping business owners in Richmond, Virginia, June 26th and 27th. This isn't a conference where you'll sit in the back and take notes. You'll leave with an actual business plan in hand, knowing exactly what to charge, how to manage your time, and how to attract better customers. Tickets are just $299, but right now you can bring a partner or a fellow business owner free with our two for one special. Tickets are just $299, but right now you can bring a partner or fellow business owner free with our 2 for 1 special. Only 75 spots are available and they will fil fast. Use the link in the show description or go to profitacceleratorlive.com to secure your spot today. Put more money in the bank and more time in your schedule with Profit Accelerator Live. Here we go.
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B
This event is about content creation, right? So we're all, I mean, that's what we're doing right now. We're recording a podcast, right? Like, we're all about content creation that should be relevant and relatable to pretty much anyone that's listening. If not, it should be. Because whether you want to be a content creator, slash influencer, whatever you want to call it, or bare minimum, you should at least be creating content for your business. Like, how are you going to attract more, more work if you don't, if you don't, you know, market yourself if you don't put your, your services out there, you know, like, what, what else are you doing? What? You know, what, what, what, what? I don't even know what the point of being in business is if you're not marketing your business. And maybe you think door hangers or flyers or something like that, postcards may. Maybe that's what you think is marketing. And that's just part of it. There's just so many different levels. And in today's day and age with AI and all this stuff, clearly everyone should know that the way of the world right now in the future is technology. And in the Internet, just the whole digital space, you know, like, so whatever you can do to market digitally, everyone is online, everyone has a smartphone, you know, that they're, I would imagine for the most part. And they're, they're scrolling different things, they're on Facebook, they're on this, they're on that, they're googling things, you know, and the more places you're at, the more likely people are going to find you.
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C
Right?
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B
That's something Myron has talked about many times. Make, don't worry about, don't focus on trying to find the right people, make yourself findable for the right people. So let me say that again, don't focus on finding the right people, focus on making yourself findable for the right people. And creating content on different social media platforms is a way to do that in addition to your website and whatever other print, you know, traditional marketing you're doing and all that. So with all that being said, that's
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C
why this should be relevant for you
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B
when, when we talk about it. So this event is, is also put on by Myron golden, but it, it's focused on content creation, which is very unique because it's the first first of its kind that he's done. And he invited two really great speakers, Brendan Kane, right, and A.D. adley. You guys may or may not have heard of them, but they're kind of all over the Internet right now with their own different opportunities that they're doing, events that they're speaking at, you know, coaching opportunities to help you in engage and increase your, your social media awareness. Whether it's short form, like Adelie's really good at the short form and then Brendan is really good at the long form, specifically YouTube. So it was really great that the team that Myron brought in like that because it really gave you a well rounded approach to how to create content. And Even if like YouTube isn't your jam or TikTok and you know, reels aren't your jam or something, there was something for everyone. I mean, you should be good with all of them, you know, but so it was a lot of great information to help us create the right content. It was all about like, it talked about going viral and how a lot of people, I myself included, thought there was no value in going viral because what, what is that going to get me? Just if I, if I get a million views, is that going to equate to anything other than like clout, you know what I mean? Oh, I got a million views and I got a million subscribers. Like, what does that even mean? Like if you don't actually have a purpose for that, you know, then, then, then it is pointless. And, and if you go viral on something random like you hopped on some random trend that it just, you, you know, you got a couple of one off videos or something, and that's, that's not really going to help your business either. So they actually explained that, that, yeah, there's a way to go viral that actually is sustainable, consistent, and can actually help your business, whatever that is, whether it's lawn care, landscaping, whether it's coaching, whether it's medical profession, like anything and everything, you can go viral. You can, whatever you're selling. Right. You know, there's all these different ways. So it was really good to have all that dialed in. There was a lot of, a lot of takeaways that I got. And both Paul and I have interacted with Myron several occasions. I mean, we were at his event. You know, we met a lot of people because of the stories that we shared. You know, we went platinum and sat in the front row and had special access to the platinum members at breakfast and all that and met all these people and Paul actually became friends with one of them. And when Paul moved to the Tampa Sarasota area, you know, Myron is in Tampa and his studio's in Tampa. And the friend that Paul made invited Paul to Myron Studio. So Paul regularly goes to Myron Studio, which is amazing, and gets to live listen to all of the stuff that you see on YouTube or Instagram or whatever that's being recorded. Paul's usually there, you know, like being able to watch and listen to all that. So that's been really helpful for Paul, obviously, and anyone else that is invited to the studio. But Paul's also, you know, got to
- [06:39]
C
know Myron a little bit too.
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B
So when this event was announced, you know, both of us know Myron for different reasons and on different levels, and we were like, are you going? Are you going? You know, so we both decided to go to this event and we told Myron. He was all excited. I can't wait to see. I mean, he's already seen you, but he's never met me in person. So, you know, we met in person for the first time and all that. So there's a lot of great things, you know, at this event. But that's why we decided to go, like, all right, you know, we, you and I, Paul, Paul and myself want to, want to get back together and we always have a lot of laughs and, and have big takeaways and all that. And we also really want to learn about how to improve our, our content creation. So, yeah, that's, that's kind of my whole Summary there.
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C
What?
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B
Yeah. As far as takeaway, you know, whatever summary you have and then kind of takeaways. But I want you to start. Yeah.
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D
And also, JP getting to have dinner with JP was kind of put me over the edge because I was. With my health and my bank account, I just can't be.
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B
Well, because you were just traveling not too long ago. So that's a lot of back to back.
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D
Have a customer in Atlanta call Rail, who they have a skyscraper in downtown Atlanta. It's epic views because they have the whole building, so you can see the whole city of Atlanta from every direction. But we were going up there to serve them and create some content for them. So that was a lot of fun. But I just know my body is, you know, traveling there is a lot. So I'm like, well, I'll just go there. I'll serve them, create content all day, fly back to Sarasota. The Nailer's like, are you gonna go to the Myron's event in Dallas? And I said, no. Then he. Then you text me back, like, well, okay, like, me and JP will have dinner. I'm going.
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B
Yeah.
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D
So then I had what they call fear of missing out. Yeah. So I was like, well, I might go.
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B
Yeah, right. I'm like, well, what about your health? And then, like, don't stretch yourself out.
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D
Yeah. And then Myron, I was. I was, you know, at a studio or whatnot, was somewhere, and he's like, hey, you coming to Dallas? And I was like, yeah, you know, made that decision.
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B
You're like, I gotta go.
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D
Yeah. So then.
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B
And that was part of me, too. Like, part of my decision. Like, I'm like, this is like a great opportunity. It's in Dallas. Let me see if JP's in town.
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D
Yeah.
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B
And he said he was. And I was like, maybe we can
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C
get together for dinner.
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B
He's like, that'd be amazing.
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D
So then I snagged my ticket, and then it sold out. So I'm really glad I got my ticket in time because some events are like, yeah, it's gonna sell out. And then it's like, yeah, it's like, still.
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B
Tickets are still available after the event because they haven't closed it down yet. Yeah.
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D
Is like, no. Like, we have friends, Christian and Jessica. They wanted to come.
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B
Yeah.
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D
And they're like, no, you can't come. Like, it was literally.
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C
Yeah.
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D
Sold out, sold out, sold out. And so I got my ticket just in the nick of time.
- [09:23]
E
If you rely on equipment from LCR Media podcast sponsor Toro, their fleet program can help you save big members. Enjoy up to 24% off qualifying equipment and free access to Horizon360 job management software. Plus, for a limited time, you can combine fleet savings with special financing offers. It's a powerful way to reduce costs and streamline operations. Click the link in the episode description or visit your local Toro dealer to
- [09:50]
C
learn how to join. Well, I hope you all caught this short and sweet little clip from last year's conversation with myself and Paul Jameson, the Green Street Podcast. Definitely. I'll put the link in the episode description for you to listen to. Part 2 because this was like essentially the end of our first conversation and I was extracting the marketing part, the importance of marketing your business through social media. Like it's more like I said in this it's more than just, you know, being a YouTuber or an influencer or whatever you want to, whatever labels you want to use. It's about using these platforms, the social media platforms to market your business, to brand your business, whatever that is, right? Like we're everyone listening I'm assuming is a landscape and or lawn care business owner. And in order to get more leads, like in order to get more business to, to grow your business or to stay in business, right, you have to keep getting leads because even if you have whatever your number of regular customers is, that doesn't mean. And you're fine with that. That's all you can handle. It's all that you want. You're profitable, you're making as much money as possible or as many as much money as you need essentially to, you know, to run your life and your business. That's all well and good, but you know, just as well as, as I do or will know soon, should know that that doesn't last forever. People move, they run into financial hardships and they can't afford your services or anyone's services anymore or your services. And they look for chuck in the truck for the cheapest quick little things they can do just to stay out of, you know, the, the, the bad graces of their or to stay in the good graces of their and their hoa if they live in one and not getting letters and fines of, you know, their yard being overgrown or whatever. Like they'll do the bare minimum or they'll get their own, you know, mower and start doing it themselves if they can, right? Or they when it comes to financial hardship or maybe their, their kids grew up got are old enough now. Many times this has happened to me where, oh, my son's old enough now he's going to start, you know, mowing the lawn and you know, and then we'll pay him or what he gets allowance, whatever. Like, I totally get that. Understand that I did this, do the same thing and did the same thing for my son when he's home from college now. But even before, when he was in high school and he was home all the time, it's like, hey, you mow the lawn and I'll pay you for it. It's a good work ethic. It's a good first job, right?
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B
It's a good way to.
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C
One less thing for me to have to do, right? I don't have to worry about taking care of the yard from a mowing standpoint anyway. But when we're together, we also did it together. He would mow, I would trim an edge and it was like a two man crew and. But so I totally get that and I promote that as well. But my point is like, what are you going to do? You have to replace that, right? You have to replace, you know, especially if you're dependent on essentially every yard because you have just enough maybe to, to, to get by and now you lose somebody or a couple of people and now you're, you're, you're falling behind financially. So the only way to stay ahead of that curve and to, to, to stay financially sustained is to have leads constantly flowing in. Whether you can take more work or not. You should always keep leads. You should always be generating leads so that you can also pick and choose, right? What, what. That's a great problem to have your schedule's full and you still have leads coming in. Well now you can be, you can raise your prices a little bit more and be even more profitable as well as you can take a hard look at some of your worst customers. We all have them. You know, there's, if you look at it's, it's very rare for everyone, anyone to have all like a customers, like all like the best customers. There's, the more you have, the less likely that is, right? There's always a bottom. Even if it's just 20%, there's a bottom 20% of your customers just 8020 your 80, 80, 20 your company, 8020 your customers or your routes regularly. And so when your schedule's full, that's the number one time. Like we're getting all these new leads in, but we don't have any more room in our schedule and I can't find anyone else to hire or I want to hold off on that right now. Or whatever. Like, I want to just maintain our expenses but increase our revenue and profits. Well, what do we do? Let's look at our, let's 80, 20. Our company. Let's look at the bottom 20% of customers. Are they slow pay? Like if you don' of credit card on file, you know, are they slow paying or no paying, you know, checks in the mail.
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B
I got to chase that all the time.
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C
Are, are, are they just, just a pain in, a pain in the, you know, what a PETA customer, where they're always complaining about every little thing or, or their yard is just a frustrating, you know, like we, they always have their dog out. Even though we come every Thursday morning, they always have their dog out in the backyard. We got to stop and ring the bell and wait for someone to come and tell them to let the dog in. Like this routine is, is, you know,
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B
it gets old fast.
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C
It's like, come on. Like we just, you know, we want to hurry up and get this lawn done. And I have to worry about all these random slowdowns and, or the yard super muddy because they over water it no matter how many times you tell them not to. Like, you know, there's just all kinds of things, all kinds of reasons that could make a customer not the most ideal customer, right? Or they come out and they talk to you about a bunch of nonsense for five or ten minutes every single time, which is cutting into your profits. And so I mean, you know, you, you, you factor all that in and, and say, okay, well maybe those people I need to let go, you know, or, or refer them to somebody else. Or maybe they're just a little bit too far out of your service area. They're right on the fringe there. Right, right on the edges. And you're like, you know, I would like to keep things a little bit tighter. I'm not really growing out there. Let me just refer these people to someone I know that is, that's more closer to their service area. And now you have some room in your schedule to take on these higher profit leads at a higher price, a higher profit margin. But my point in all of that is if you don't have the leads coming in, if you don't have a way, a lead generator, a way to continuously generate new leads, then you don't have those options, you don't have those possibilities, and now you're stuck with those people that you don't want anyway. And when you lose people, you, you, you have a hard time replacing them. And, and all the things that I just said. So that's why, even though I only talked about it for a short period in on this episode, because it was a clip from essentially there's a little bit more that, you know, there was Paul's perspective on it in, in the part two of his on his podcast that I'll put the link in the episode description, but my portion was what you heard about the importance of marketing and how we need to utilize social media more. Yes, everybody else is doing. All the younger generations, that's all they know is social media. So of course, course they're going to optimize social media probably a lot better than the rest of us that are the older generations. They're going to optimize it so much better and faster and more efficiently to market their business and they're going to grow fast and they're going to have profitable business. So why, why are we so resistant? Right? Like let's we, if we want our business to be successful, focus on marketing, generating leads and social media is the number one way and that's not going away anytime soon. So hopefully this episode was helpful and maybe a little bit of a kick in the pants, if you will, to make you kind of step your game up or rethink not being in the game at all for social media and marketing your business. You don't have to be some big social media influencer, just market your business on Facebook business and all the social media platforms like Instagram and YouTube and you know, even a podcast like there's so many different avenues out there that you can market yourself locally to the right people, your ideal customers and keep those leads coming in.
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B
So.
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C
So with that being said, thanks for listening to all that again. Hope it was valuable. Click the links in the episode description for everything from Profit Accelerator Live to the rest of Paul's episodes and thank you to Turo Company for sponsoring the LCR Media podcast. Until next episode, this is Nail or Tyler Ferro signing off.
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A
This has been an lcr media and Mr. Producer production.