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Are you mowing lawns, running crews, and still wondering where all the money went? You're not alone. Naylor Taliaferro of LCR Media has been there, and that's exactly why he created Profit Accelerator Live. Join Naylor and expert speakers John Pajak and Eric Triplett for two powerful days of hands on workshops designed specifically for lawn care and landscaping business owners in Richmond, Virginia, June 26th and 27th. This isn't a conference where you'll sit in the back and take notes. You'll leave with an actual business plan in hand, knowing exactly what to charge, how to manage your time, and how to attract better customers. Tickets are just $299, but right now you can bring a partner or a fellow business owner free with our two for one special. Tickets are just $299, but right now you can bring a partner or fellow business owner free with our 2 for 1 special. Only 75 spots are available and they will fil fast. Use the link in the show description or go to profitacceleratorlive.com to secure your spot today. Put more money in the bank and more time in your schedule with Profit Accelerator Live. Here we go.
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We don't, we don't get as much respect as we should get. I mean, we're, we're. I mean, it's a lot better now, but 12 years ago, it was kind of like some people were almost embarrassed, you know, to be like, what do you do for a living? Oh, I'm ow lawns. Or I'm a landscaper. And really, you know, and, and I mean, I know it's come a long way in a short time, but I, I really couldn't stand that. And, and, and I, I started with branding immediately, you know, branding myself and my, my equipment and my, my business, like right out the gate. Like, I was not the no name, no logo, no this, no that, smoke billowing out of my stuff. Like, don't get me wrong, I had to do whatever I had to do and I had used stuff, but it was all in good working condition and was taken care of. I was all about the perception and the image so that I could help in my little way at that time improve the whole industry's image. And I think it's getting better and better quickly as the years go on because there's more of these younger generations that grow up seeing that, seeing us and just having that new mentality and they just, they just go hard with. Everything's branded and looking epic and they do an amazing job and they price high and profitable, get those premium customers and they're, they're changing the game. The industry is like, yeah, a whole nother level now, and it's just only going to keep growing. So I'm obsessed with being able to have more time in their schedule and more money in their bank account and having a happy, healthy relationship with people they care about, whether that's a spouse, children, future spouse or children, their neighbors, their community, their extended family. I mean, whether you're all by yourself or you have a huge family, what does that impact look like? And I, my, my wish and my goal is for them, for everyone that I can impact, to be able to impact those around them because they're not struggling financially and they're not struggling with their time either. So they have more time to help impact others and they have more money to help impact. Because when you're broke, you feel like you can't breathe. You feel like you have no time. That's the number one thing. When you're broke, you literally feel like you have no time because you're like, I got to keep working. I got to work every second of every day. I can't even sleep because I'm not making enough money. Like, so I need to make more money. And that's not, that's not the answer. That's the farthest from the answer to work more like, don't get me wrong, we're all about working hard and working a lot, but work smarter and more profitably, right? Like, if you're not pricing properly and if you're not even doing the right services and you're not performing them properly, you're doing more of that is not going to fix the problem. You're just going to keep putting more water into a bucket that has a hole in the bottom of it. You have to patch the hole first so you can actually fill the bucket up with water and do something with it. Otherwise you're just going to keep running back and forth, filling this bucket up with water and it just keeps dumping out. It just keeps running out the bottom. So that's kind of like my, my word picture there. And I really want everyone to understand that, that that's how it is when, when you don't know your, when you don't know how to price your jobs. You don't know what type of clients, what your ideal clients are, what services they, they need and that they want and, and what, how you can execute them profit profitably. Like, that's, that's the best. That's the best answer to solving your financial problems. And then, but then you need to be able to manage the money when it's coming in because then when it starts flowing, you know, oh, I got all this money in my account and they start doing crazy things with it and then you're back to being broke again. But when you get your money problem straight, then your time seems to open up a little bit because now you don't have to work all day every day, you know, sweating your guts out. Now you actually have a little more time to, hey, take, I'm taking the wifey out. We're going to do this, we're going to do that. You know, like I'm going to take a shower and get dressed up and go on a nice date and feel good about myself and make my wife feel good about herself and spend time with my kids and, you know, bring them to work with me, you know, and all these things that you don't even think about when you're broke and busy. Be productive and profitable. Don't be broke and busy. LCR Media Podcast is proudly sponsored by Toro. And they're giving listeners a powerful tool to run a smarter, more profitable business. Horizon360 helps you schedule jobs, track crews, monitor equipment and understand what work is really paying off. And LCR listeners get an exclusive seven month free trial with promo code lcr. Claim yours today. Click the link in the episode. Description. The Lawn and Landscape Technology Conference is going to be this July 22nd through the 24th in Scottsdale, Arizona. I for one have never been to Arizona at all and I've heard a lot about Scottsdale, Arizona specifically. So I'm really excited to go check out another part of the country. One of the reasons why I enjoy traveling for different industry and community events, whether they're ones that I host or a trade show, shows that I'm a part of or speak at. Like I was at Vegas recently for the Con Expo. Had a great time networking there and checking out that show as well as that part of the country. You know, there's different parts of Vegas, you know, for better or for worse. And you know, where, where ConExpo was, was, was a different perspective and it was, it was pretty nice. So I'm, I'm excited to check out Scottsdale, Arizona. Last year I was at the Lawn Landscape Conference, Technology conference and it was amazing. It was, it was focused on the technology in your business. There's the, the automations like robotic mowers and battery operated equipment, but they also have a lot of training as well to help you grow your business through those automations and technology, but also just being on the forefront of the ideas and the future of the industry and what are some things that you can potentially adopt into your own business, regardless of what size it is and how you feel about the future and technology and automations and ultimately that's going to help you streamline your business and work less and make more. So I'm going to be there. John Pajak from the Profits with Paycheck podcast is going to be there. Air trip with the Pond Digger from the Deep End podcast is going to be there. If you got Cornell Mac on the Attack with Mac podcast going to be there. And you have Mike and Larry with the Side Hots side Hustle Squad side Hustle Squad podcast. There you go. Also going to be there. And we're going to have a great time at Pod Row yet again at the Lawn Landscape Technology Conference. So if you're going to be there, definitely stop by, say, say what's up? Get on a podcast, share your story or just meet up with whoever we have on podcast. Going to be interviewing all kinds of leaders. Like last year we interviewed Mark Bradley from Element and leanscaper and so many other high level entrepreneurs and business owners that stop by Pod Row. So you could even just, you know, stop by and listen, listen to their story first, perspective and then shake their hand and talk to them after the fact as well as, you know, getting on a podcast and sharing your story. So a lot of bonuses, a lot of great things to come out to the Law and Landscape Technology conference in Scottsdale, Arizona, July 22nd to 24th. Check out the link in the episode description if you want to register. Hope to see you there. The belief that time is money, I feel like in our industry that is like the number one saying, time is money. Come on, gotta go, gotta go. Time is money. Let's go. Time is money. That is literally the biggest, biggest and most expensive lie you could ever buy. Because think about it, you can always make money, but you can never make time. Time is not something you have any control over. None of us do. But here's the thing. We all have 24 hours in the day. We all have the same access to the same 24 hours. It's just we don't all have the same mindset, skill set or tool set to utilize and get the most out of those 24 hours. But it all starts with the understanding that time is not money. Time is infinitely more valuable than money because you can never get it back right? When you run out of money, you're broke, but you can make more money, especially if you have skills and tools. But if you run out of time, you have no more life, right? When you run out of time, you run out of time. You can't get more time back. You know, if you run out of time in the day, the day's over, you know, it's the next day. Or if you run out of time in life, you're dead. Like so you can never get that back. You can't go backwards. You can't make more time. We're just flowing through time. That time is infinitely more valuable than money is my point. But for whatever reason, we've bought the lie from wherever that time is money. Time equals money. And if we believe that, then we will sell a whole lot of our time for a little bit of money. That's the problem. And we'll stay broke and busy instead of profitable and productive. Well, I hope you got value out of this episode again. It was another snippet from an interview that I did with Air Trip with the Pond Digger, who is also going to be at Profit accelerator live this June 26th and 27th. So make sure you click the link in the episode description to sign up for that tickets will be Ticket prices will be going up soon depending on when you hear this. June 1st is when the tickets will actually be going up in price. So make sure you get those before you know what, while you're still saving as much money as you can, as well as you still get Buy one get one free. So if you get two tickets you want to bring your spouse, then you get it for free. Buy one get one free. So come spend the weekend with us on a Friday, Saturday and a Sunday if you want to stay that long. And we will look forward to seeing you there and as well as all as well as the landscaping bookkeeper and lawn care launch team will be there. So just going to spend a whole lot of time dedicating two days to getting you to finish the year stronger than you started, making sure you have a plan in hand when you leave and you increase your profits as fast as possible. With everything that we share over those two days as well as all the networking, we're going to have a good time here in Richmond. So like I said, come spend the weekend with us. We look forward to seeing you there as well as I hope you're just having a great spring season either way if I don't see you, but hopefully I will click the link in the Episode Description if you want more information and to reserve your seat before the tickets prices go up like I said, or they sell out. And thank you to Toro Company for sponsoring the LCR Media podcast. And until the next episode, this is Naylor Tagliaferro signing off.
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This has been an lcr media and Mr. Producer production.