Loading summary
Transcript5 lines
- [00:02]
A
Are you mowing lawns, running crews and still wondering where all the money went? You're not alone. Naylor Taliaferro of LCR Media has been there, and that's exactly why he created Profit Accelerator Live. Join Naylor and expert speakers John Pajak and Eric Triplett for two powerful days of hands on workshops designed specifically for lawn care and landscaping business owners in Richmond, Virginia, June 26th and 27th. This isn't a conference where you'll sit in the back and take notes. You'll leave with an actual business plan in hand, knowing exactly what to charge, how to manage your time, and how to attract better customers. Tickets are just $299, but right now you can bring a partner or a fellow business owner free with our two for one special. Tickets are just $299, but right now you can bring a partner or fellow business owner free with our 2 for 1 special. Only 75 spots are available and they will fill up fast. Use the link in the show description or go to profitacceleratorlive.com to secure your spot today. Put more money in the bank and more time in your schedule with Profit Accelerator Live. Here we go.
- [01:30]
B
Foreign. Welcome back to another episode of the LCR Media podcast where we get to know the pros. I'm your host, LCR Naylor Taliaferro and if you feel stuck in your business, you're going to want to listen to this episode. This was a conversation that I had on the side Hustle Squad podcast with Mike Garvey. I was being interviewed and like I usually do, I grab some snippets from there and this was a good 14, 15 minute conversation or so of a topic that I haven't talked about on my episode yet and I've only started recently talking about it. And it's essentially why what kind of businesses and why they are, why they are stuck like the different types of business stages and why they are stuck at that current level or stage of business. So if you're feeling stuck or you know you're stuck somewhere in your business at some point and you're having a hard time kind of getting unstuck, you're definitely going to want to listen to this episode because we dive into that. I do have been hosting a lot of events over the years and partly because I when I first started attending events like Equip Expo, which it wasn't called that at the time, and a couple of other, you know, like Influencer if you will, you know, events like YouTubers that were creating some events back in the day, I went to those and it was really impactful for me. Not just what I learned from the people there, but also the networking and meeting people that either were complete strangers to me and them, we're just hey, how are you? And just strike up conversation and get to know each other and talk business and life or people that. Because I got on social media almost right away within my first year after I started my business. So like when I started going to these events, some people actually knew who I was and vice versa, I knew, I knew like who the lawn care millionaire and these different people were. So, so if I saw them, you know, that that would be cool to be able to meet them and interact with them and vice versa. People wanted to meet me. Oh, I love your videos. Really helpful. Like, you know, I went to, the first year that I ever went to Equip Expo, two different people came up to me separately and thanked me for my content, my YouTube videos and saying, you know, that they, they both came from corporate America. And my content really resonated with them because that's what happened to me. And, and it really helped them start their, like, motivate them to start their lawn care, their landscaping and lawn care business. And they never look, haven't looked back. And that's when it became really real, like this like next level connection, you know, And I didn't realize how much I like didn't have that in my life, like community and connection. I was, you know, an only child and you know, didn't really spend a whole lot of time with my extended family and single mom and like I had friends, but it's, it's different than, than family. I feel like our, our community is like family in a way. I mean, we really get to know each other over time, which even makes it even more family. But even the first time you meet somebody, it's just, it's an energy that you can only experience, you can't explain. It's just something about all of us, lawn care and landscape guys and girls, we just have this connection, this, this same mindset that we're all at. So when I, when I just started first experiencing that, I was, I was, I was hooked. You know, I was like, wow, this is, this is something. And then, and then I want it. And then I wanted to kind of be a part of that. Just like I was a part of creating content and so I wanted to create some events. So, you know, fast forward to now. Along the way, I've definitely created many networking Events, hosted many networking events as well as a few educational events. And I have one coming up this June here in Richmond. But one of the things before I blab about that is the main reason now why I create these educational events versus just a networking event is because over the years I have met and have heard on comments and DMs and things of that nature. People, other business owners that are stuck, they're stuck at different levels of their business. There's the startups, there's two different types of these business owners that I interact with. And then I see there's the startups and the scale ups. The startups that literally just starting out and they don't really know which direction to go. They don't know what they don't know and they're just stuck. Like they don't know how to grow and they're struggling and they're looking at social media and maybe they get a book and they go to this thing or that thing and it is kind of overwhelmed. Sometimes they get analysis by paralysis because there's maybe too much information out there. Now for some people if they don't actually know which, which way to go and, and the direction that they want to head in and they don't have goals and they're just overwhelmed and they just get stuck, right? And sometimes they, they may just give up, like maybe this isn't for me or they just stay stuck for a long time and it just burns them out and so on and, and it's mainly because they don't know what they don't know. Then there's the scale up businesses, the ones that are going from startup to scale up. Like okay, now I want to hire employees or maybe I have several, maybe I have a couple of crews and maybe they're stuck in what I call the crashing zone where they're, you know, if you've ever been to a, to, to an ocean beach where the waves crash, you know, like you start to walk in to the ocean and you know the water gets sucked in like oh, here we go. And a wave sometimes depending on where it is, there's small waves or really big waves crashing down. Those big waves crash down in that, what I call the crashing zone. And it's funny when you see people fall and get knocked over, but I mean you can really get hurt, you know, if you don't know how to swim or you get knocked, knocked off your feet and suck a bunch of water, you could literally drown. You know, you get tumbled around and sprain something, break something like, it's no joke, especially if they're really big waves. So you have to either stay on the beach, you know, like stay in the shallow, shallow part, or get past those waves, right? When you, when you. In between the waves and you scurry your way through there. Quick, quick, quick, quick, quick. Get past the waves. Now the water's deeper, so it's a little bit scarier, but, but it's calmer. You know, you're past a crashing zone now, but now you're like, okay, I'm in deeper water. This is different now. Now I can't just, just stand here and I kind of have to learn how to swim a little bit. I have to be able to tread water and, you know, now there's more knowledge and, and different types of anxiety. Not fear, right? Because if you see a shark, now that's real and present danger and that's fear. But if you just imagine, I don't know what's in there. I can't see. It's dark and deep. I don't know. That's just anxiety because you're perceiving future potential danger. So there's a difference there. And this all applies to our business because we think the bigger we get, the more of the same problems we're going to have. And we get all anxious about it and we call it fear and we get scared. But we're just envisioning, we're painting this bad picture of what could go wrong and what could happen and what's my life going to look like instead of feeling anticipation like, oh my gosh, this would be amazing, you know, when I do this and that and my life looks like this and that. So the scale ups get stuck in this crashing zone, though. They don't, they don't, they're, they're too scared, right? To, from all the anxiety to, to go past the waves and they get stuck in there and they, and they, they crash and burn and get hurt and quit. And I see those folks like, and it's also because they don't know what they don't know. But also the problem with the scale ups is that they sometimes skip steps to get to where they are. They don't build a strong enough foundation. They don't learn how to swim before they go in the deep end, you know, like they, that they don't realize salt water stings your eyes, you know, like all these different things and, you know, and because they're just like, oh, I got this, they just kind of run in there and they jump in the ocean and they get, like, a rude awakening. Like, I didn't. They didn't know how cold it was. Whatever. They didn't know how powerful the waves. Were they going to rip their bathing suit off? Like, they had no idea. So because they skipped steps, they didn't take the time necessary. I'm not saying. And it doesn't. It's different for everyone, but there is some time necessary to learn certain skills and mindset to get you to the. In the. In the deeper waters and navigate properly. The LCR Media podcast is brought to you by Toro and they're proud to support the men and women who serve our communities every day. With Toro's American Hero program, military veterans, firefighters, EMTs, and police officers can receive 18% off Toro Landscape contractor and specialty construction equipment. It's a program built to give back to the people who always show up. To learn more and see if you qualify, click the link in the episode description or visit your local Toro dealer. Because of that, I have been creating these. These educational events so that it will help everyone learn the skills and the mindset necessary. Another. Another way to put it real quick is I'm sure you've. Mike, you've. You've played video games when you were younger, right? Like, what about. Did you ever play Super Mario Brothers?
- [10:47]
A
Yes.
- [10:48]
B
Yeah, it's a classic for those of you, I'm sure. I'm sure everyone's heard of it because it's been around so much, so many retro versions of it. But anyway, Super Mario Brothers and all games have levels, but I like Super Mario Brothers in general, but also for this. For this picture, because, you know, you start with. There's all these levels. You start with level one. It's pretty easy. It's fun. You're kind of learning how to. How to use the controls, and every level gets progressively harder, and you start learning new things, new technique. Oh, oh, there's a spin and spin and jump or, you know, whatever. Oh, I gotta run fast to clear this spot. Or I can. If I run fast, I can actually go over these gaps, you know, like, I can just run right over it so fast, and that makes me get through quicker and I don't get ran over by the boulder. And you kind of learn these things as you go. Well, one thing that. One of the things that Super Mario Brothers is notorious for is there are these epic little, like, secret passageways, right, that, like, warps you to, like, board level eight. You know, you go from level three or four to level eight, and you think that's amazing. You're like, oh, my gosh, look at this. This crazy stuff's flying. And I'm this and that and whoa. This is crazy. You think it's amazing. It looks amazing, but you die, like, immediately, right? Like, you start playing it, boom, you're dead. You're like, what in the heck? And, you know, and sometimes you get further and further along, and if you have enough patience and time, maybe you make it all the way to the end of that level finally. But you probably didn't collect any of the stuff or unlock any other secret. And it was kind of like, what is the point of me even playing this level? I can't even play it properly. And that's because you haven't become the person that's able to play that level at level 8 and complete it, because you skipped all the other levels to get there, right? You didn't learn on Level 5 or 6 how to jump, how to double jump in the air, right? If you know. You know how to double jump in the air so you can reach that higher ledge to then get to the section you got to get to to unlock something. Like, you never learn that skill that you need in level eight to just. To just get to the next. To get. To just advance. Not even to unlock anything, right? You're like. So that's. That's what. What I. What I. My picture for. For businesses that. That skip ahead, don't build a strong foundation, they look like they got it all figured out from the outside, looking. From the outside, they look like heroes, but on the inside, they might be, like, imploding. And you have no idea, they might be falling apart because they were built on a weak foundation. And then try to skip ahead. Oh, I know. I can figure this out myself. I don't need to pay anybody for this. I don't need to ask anyone that. And then they have a chip on their shoulder, maybe, whatever it is. And I know a lot of us, I mean, we get a lot of pride in figuring stuff out on our own, of course, but there comes a time where we all need help. Now, the final part of what happens in Super Mario Brothers, there are power ups along the way, right? There's power ups. There's like, what, the star of invincibility. For a short time, there's the mushroom that makes you bigger. There's the. The fireball, you know, flower that you shoot. Fireball. So there's all these power ups that help you get through the level a little bit easier and a little bit faster. Some of the levels you can't even complete without some of these power ups, right? Like it's designed that way. Like you cannot even get past this level without mastering this particular skill that, that you need to use this power up with you know, like raccoon tail or whatever. And you gotta figure this out, you know. And like so what, what I think of the educational events that I create is their power ups to help you level up your business and your life. So when you attend an event like the LCR Summit or Profit Accelerator Live coming up in June 26th and 27th in Richmond, Virginia, it is a power up to help your business level up, right? Because now you're learning skills that are going to help you advance different levels in your business faster and easier without skipping any steps. So specifically Profit Accelerator, we're going to be focusing on all the ways to help you increase, help you make money faster essentially, right? Increasing the profits in your business, you know, more time in your schedule. And there's so many different ways to do that. It's not just about like knowing your numbers. There's just so many things like, I mean from route density, you know, right there to, to time management so that you can manage a busy schedule so that you have time in your life and you can run your business to money management. Like I, I'll be teaching a whole bunch of things money. I have a time management and a money management system all following nature's framework. If you, yeah, I know you were in LCR Summit, Mike. So I, I taught some of that last year at the LCR Summit. So I'll be doing that again here for at Profit Accelerator because I mean it definitely applies. And then you have Jonathan, I mean John Pajac who's really going to help dial in like pricing and how to figure out your numbers from, from that perspective and profitability. And then Eric Triplett, the pond digger who is an expert in closing high ticket sales. You know, he's, he, he owns a multimillion dollar pond construction business in California. So he, he, he's always closing big projects, right? Ponds are not cheap. You know, waterfalls and water features are not cheap. And then there's the maintenance aspect after the fact. So he's gotten really good at sales, communication and knowing how to also price high and how to have multiple levels of pricing and different packages to offer and really listening to the customers. What do they want, what do they need, what can I give them and really how to, how to attract those premium customers and then how to close those premium, premium customers. And get those high ticket sales. So altogether the three of us going to be putting together two days of jam packed ways for you to really level up your business from a profitability standpoint so you can make more money. And if anything else, you know, it'll be after the spring rush. So if whenever you're listening to this, you might need a refresher, right? It's a Friday and a Saturday. Beautiful, beautiful time of year in Richmond, Virginia. Come spend the weekend with us, network with your peers, learn from some of the mentors that you might have that are there and kind of revisit how your business went in the first half of the year so that you can come up with a plan there at Profit Accelerate Live. Like, it's not just you're taking notes, you're sitting in the back of the room. No, we're going to help you literally create plans in real time. Like I'm going to actually help people manage their schedule in real time. Like set boundaries, list your priorities. Instead of prioritizing your list. Like what do your priorities look like? Let's put those into your schedule. Let's figure all this out with the time management system that I have and just really dial things in for everyone that are attending so that you can finish the second half of the year stronger than you started and then go from there. And also it's a great time to bring your spouse or business partner because for a limited time you have a buy one, get one, so you get two tickets for the price of one. So a lot of folks want to bring their spouse or if maybe their business partner is your spouse or you just have a business partner that's not your spouse. Either way, both of you can come and spend the weekend with us. There's going to be some other special guests. Cornell Mack has come in. He's going to help me host the event. I call him the mc. So he's going to be there. He's driving down from pa. We're not that far from Pennsylvania. Only like four or five hours depending on where you are. And Cornell's in Pittsburgh, so he'll be driving down with his wife. And I know some other folks as well. We have the landscaping bookkeeper is going to be there. We have a bunch of stuff down, down, down the pipeline. But you guys can always check it out. You know, profitacceleratorlive.com is the website there. You can see all the details and everything else that I did and didn't say is all there as well. Well, I hope this episode was really insightful and valuable, gave you some perspective. You know, where do you fall in those categories? Are you a startup, are you a scale up, where are you stuck and what are some ways that you can get unstuck? Maybe something I said in the podcast will help, but if you of course, if you need more help, definitely join us at Profit Accelerator live coming up June 26th and 27th because we're going to be focusing on how to get you unstuck in your business for two days, how to make more money, get more time in your schedule, just ultimately enjoy your life. Building a business that you've always wanted. Building a business that serves you instead of you serving it. Like don't just give yourself a low paying job that makes you work all the time. That's burn burns you out, destroys your family potentially. Like it's destructive. That's very destructive. You get caught up in all that, you just get stuck there and that, that, that's not a good place to be. So hopefully you guys will enjoy will join US Profit Accelerator live.com link is in the episode description. Go ahead get your tickets while they're still available right in Richmond, Virginia. So if you're, you know, any of the neighboring states, you can just drive on over. It's a Friday and Saturday spend spend the weekend with us. Bring your spouse for free or business partner. So you get two tickets for the price of one, buy one, get one free currently. So go ahead and check all that out and in the episode description and I hope to see you see you there. If not, I hope you have a great summer and we'll see you hopefully in October then at Equip Expo. So until then I'll thank this thank you to Torocone for sponsoring the LCR Media podcast and this is Nailer Tyler Ferro signing off.
- [20:23]
A
This has been an lcr media and Mr. Producer production.