
AIVF: Boosting IVF Success With AI-Powered Embryo Ranking
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Welcome back to Lead with AI. Today's conversation is about fertility, one of the most emotional, complex, and often isolating journeys a person can experience. I'm joined by Daniela Gilboa, who is the co founder and CEO of aivf, a platform using AI to bring clarity, personalization and emotional support to the fertility process without stripping away the humanity at its core. And believe you me, I've been on my own fertility journey and it is indeed an emotional roller coaster. So you'll hear a little bit about that journey in this episode. It explores trust, choice, and AI and how it can empower people to navigate deeply personal decisions with confidence and compassion. Let's get into it.
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Welcome to lead with AI. I'm Dr. Tamara Nall. In each episode, we will take you behind the scenes with visionary leaders shaping the future of AI across public and private sectors. Join us as we explore groundbreaking projects and innovations that are transforming industries and making a real impact on people's lives. Let's dive in.
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So, hello everyone. How are you? As you know, I am Dr. Tamara Nall, aka Dr. T here, your host on Lead with AI and I am just so thrilled today to have our next guest. And it's guests like Daniella Gilboa, who is co founder and CEO of aivf. How are you?
C
Thank you. So happy to be here. Thank you for having me.
A
Absolutely. And I can't wait to get into this topic because it is one even of my own personal experience and maybe I'll share some tidbits. I've never gotten so personal on this podcast, so this will be very interesting. But it's because of guests like you and all of our listeners, which is why we hit number one in technology on Apple podcast last year as well as the W3. Thank you. The W3 Award and Interview and guest podcast. So we're so excited, but let's get into it. Daniella, thank you again for being here. So I like to start with who you are as a person, who you are as the founder, and how did you come up with this vision to start aivf? And just tell us why it's so important and why and how you saw a need for, for the company in this AI powered tool.
C
Okay. So thank you for that. I come from deep within the IVF ecosystem. I'm a clinical embryologist, and so I've been practicing embryology or working, you know, in IVF labs for many years. I think prior to IVF, something like 15 years. So it became my passion. Like, this is what I do. I live and Breathe Embryos. I talk with so many patients going through this fertility journey, which could be so hard and even traumatizing. And so I think ivf, it's an amazing technology, could be easier, could even be fun. So I think the way I envision IVF process is something that's, that's like easy, data driven, something that is transparent, something that can empower you as people, couples, women doing ivf. It should be something completely different than what we have now. And so this was pretty much the concept or the reason why we started ivf. We wanted to do better IVF care and we wanted everyone, globally, everyone, to have the opportunity to become a parent. Like the thought of people, you know, giving up the dream of having, of being a parent or having a baby because it's not accessible, because they just can't afford it. This is something that just cannot be, you know, something that I couldn't swallow. So this was the reason why.
A
Yeah, yeah. That's amazing. We're going to go into some more detail, but at a high level. Tell us what AIVF is.
C
Okay, so the, the I, I'll start with some, you know, IVF concepts for like, I'll take you inside the lab for a second. Basically you have a clinic. You have a clinic, you have a lab. The IVF lab is where the magic happens. Like this is it like the, you've got the eggs, the sperm, the embryos. This is the core, the magic. And so the million dollar question in IVF is which embryo becomes a baby? Okay, so in nature, usually like when you do in a natural cycle, you have one embryo, but in IVF you might end up with five, eight embryos and then you have zero. Exactly. But you know, right, you're right. But you have like the concept or you know, we want to have as many embryos as possible. Usually it's like 5, 8, 10. And so you end up asking which one? You can't take everything, all the embryos and turn it into, transfer it to the uterus. You have to select one, maybe two. So which one? That's the million dollar question. And the way we usually do it is through subjective human analysis. So either you subject the embryo to invasive biopsies like PGT or genetic pre implantation genetic testing, or you evaluate the embryo through subjective human analysis. What we said is there must be a better way. So just imagine you train an AI model to understand the profile of a successful embryo or a healthy embryo. You know, the model runs on millions of embryos and has a profile of this is how a successful embryo looks like. And so this is what we built, basically a platform, a software platform that is inside the IVF lab. Fed by, it feeds data from videos of embryos and more data. And so it allows you to understand for each embryo, what is the probability of this embryo becoming a healthy baby. So instead of doing human analysis, even this, you now have a number. As a patient, you're empowered, you're informed, you can make decisions, it reduces uncertainties, and suddenly the entire journey looks different.
A
Yeah. No, that is absolutely amazing. You know, as someone who has gone through her own, you know, call it infertility or fertility journey herself, which is quite emotional. I mean, I remember when I went through my first cycle many years ago when I was in New York. You know, I had all these eggs, right? And so then they're like, oh, it's.
C
It's Easter.
A
It's Easter. I couldn't. Now, in retrospect, I'm like, I don't know why anybody would say that to me. And then once we got to the embryo stage, none of the embryos were viable. So you went from this. Oh, my God, this is amazing, all the way to zero embryo. And I remember when I found out from, like, egg to, you know, all of that, I mean, I think I stayed in my house, my apartment, and cried for, like, probably, you know, definitely three days, the entire weekend. And I even reached back out to the clinic. I said, you can't say things like that. Like, you know, the nurse was like, it's Easter. It's Easter. You know, I can't believe you got so many eggs. And then to go through that whole process. And so, you know, and so you had mentioned the fact that the biopsy is invasive. I mean, I know that through every channel you do, there is a risk of losing, you know, genetic material, be it the eggs, the sperm, or the embryos.
C
So, yeah, the. The biopsy is invasive. You actually, like, tear or, you know, a few cells out of the growing embryo, and you ship it out to a genetic lab that. That tests it. But it is. It is invasive. Yes and no. What? We think there's, you know, a better way, a different way, an alternative to the invasive biopsy.
A
Got it. And do you find. Or are you saying that people should do biopsy and AIVF or, like, don't worry about the invasive, and let's just go with so.
C
So that's a great question, actually. And I think people should know. It's like, you know, in. In during pregnancy, you could do amniocentesis and you could also do the. The NIPT test for.
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Right.
C
Which is a blood test. So it's pretty much the same. So what we encourage people to do both, like, do. So do ivf, and then you have a very good indication of your embryos. And so imagine, like, you have five embryos, and AIVF tells you you have all of these. Five embryos are maybe abnormal. So maybe this. You don't have to biopsy because, you know, most probably the AI is right. But if the AI says it's all normal, maybe. Maybe biopsy or maybe don't biopsy all of the embryos. So you kind of. You could play with it. So it really depends. We see some patients that are against biopsy, and now they have the AIVF solution. And some patients okay with biopsying, and we add another layer of indication. And just imagine you do the biopsy, and until you have the result, you go home and you start thinking of what if. But if you do IVF on the spot, you could just say, okay, you have a very good layer of indication. I know what to expect. I know the things. I'm in control. I'm very much empowered. I control this journey. I control everything, and I'm on it. And I think this is a very, very important state of mind for a successful journey.
A
Got it. Awesome. So tell us about that holy smokes moment. Tell us about a time where someone used AIVF and it blew their mind. It changed everything for them. We love stories. We love these success stories of how these different AI tools are changing the world. So tell us about that moment where a customer came to you, or a user, a test user, whomever, and it was like, boom. Wow.
C
Okay. So a patient in Ireland, and she went through some, you know, pretty nasty cycles, and so she was all. It was all over the place. And so she just didn't know what to do. And she was, like, feeling that nothing's gonna succeed for her anymore. She was pretty down. And then. And then we said, okay, let's. Let's see if you have frozen embryos from, you know, from past cycles, maybe we could. We could help you with understanding again, give her some kind of indication on, like, reduce the uncertainties or rivets. Like, it's. It's very much of a black box to most of the patients. So we ended up. We ended up throwing two embryos, and we had. We ran it on our algorithm, and only one of them, this was. This was frozen at. At the last. At a different clinic, Only one of them was actually normal. They both look good, but one of them was AIVFR score said, this is the one to transfer. So we transferred this embryo, and she got pregnant, she gave birth, and I have a picture of the baby, which is amazing.
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So.
C
And then, Then, like, what she said was, after so many failures, coming here and seeing that it works and understanding which one is yes and which one is no, and, you know, without ivf, they pretty much looked the same, but one was normal, one was normal. So, you know, so for her, seeing, like, the. The certainty of which it was just. She said it was, suddenly became easy. Yeah.
A
So this was how powerful if I had to get to a point where I'm like, this all of a sudden is easy. Wow. That changes everything. That's amazing. Now, we're curious people, so tell us how it works. If we were to pull up the hood and look at the brain of AIVF and how it all works. Tell us a little bit about that secret.
C
Okay, so first of all, the data, the embryo of the embryo is something I think it's the most beautiful thing you would ever, ever see. It's a video of an embryo, human embryo. It's like the start of life. You see all the milestones that happen in, you know, the. The first five or six days, the start of life. It's just, It's. It. It even. It's, like, emotional to actually sit.
A
Yeah.
C
So this is what we're working on. We have the. So the brain or, you know, under the hood is we train an AI model to understand embryonic development. So it depends on. On the embryo. Five or six days, like the beginning of life, and it detects, it learns, the different milestones that the embryo is going through. We also add some layers of, I would say, other type of. Other type of data. Here's the outcome. So for every embryo, we know what happened, whether it was born girl or boy, whether it is genetically normal, abnormal, whether maybe it was, you know, it failed during pregnancy. So we have the outcome, we have the embryo, we have other types of data. Everything is fed into the. The algorithm and it clearance.
A
Yes, absolutely. Now, we were talking earlier about, like, your main customer are the IVF clinics themselves. So when they partnership with you, are they taking. So you obviously have all of your data from all of the years of work in this field. Right. And then are they then taking the embryos and taking a video and sending you that video as well as other characteristics or.
C
It's, It's. It's. We're integrated inside the lab, so it's just, it's very. Got it platform. We're inside the lab and just imagine like the, the clinic has a flight simulator kind of like so, so for each and every embryo, you have, like a flight simulator. It gives you, in real time, probabilities of success. And so in every, every moment that the clinic needs to decide which embryo to transfer to freeze, for example, they have the full data. The patient has it as well, because there's a patient application. And for us, the transparency is very important. The patient can log in, see the embryos, understand the score core. Just imagine like, you know, you wake up 4am in the morning, you want to see your embryos, your babies, right? So you log in and you see them growing inside the incubator. This is amazing. So, so we like, we wanted to kind of like open up the, the black box of the IVF lab so hard and engage. So, so that's the concept. So the platform is integrated inside the clinic and the doctor has a dashboard and the patient has a dashboard and everyone connects and speak. Speaks the SAME language.
A
I love that. I love that. Now, of course, as you know, a co founder, there are moments where you had to, you know, work with the development team and build it. Tell us about a time, you know, you talked about where, you know, a patient in Ireland, you know, changed every. All of a sudden, magically, it became easy, which is so beautiful. Tell us, as a co founder, a time where you saw the power of AIVF and you were blown around away, like, oh, my gosh, have we really built this? Have we really changed this for so many women, men, you know, parents around the world, where you even got these goosebumps and chills from what you observed.
C
Wow, that's. I love the question. Thank you for that. So I think I, So I had a few, but I always get emotional when, when patients call me, you know, this is like the always. So I had one patient actually who had again, like, you know, she had a history of too many IVF cycles. And it just, something was just, you know, we, we couldn't really understand why, but it always failed. And then she got to the moment where the doctor said, listen, let's. Let's start thinking about egg donation. Like, you know, it's, it's too many cycles. I don't know why and what. But maybe there's like an egg factor. And she said, give me one more, one more cycle. And then she, she called me and, you know, we helped her get into our program and so she had five embryos. They were evaluated by our system, and again, the same thing like it. They all looked okay, but then our system really managed to pinpoint or detect the single embryo that is. That is healthy or normal. And so, you know, we ended up transferring two, actually. Like, she had two that we gave a very high score, and she now has twins.
A
Oh, wow.
C
Two babies, two girls. Yeah.
A
Oh, my God, that is so emotional. Yeah.
C
So I said, like, you know, she. She's been failing for so long, and suddenly there's like, something different. So. Yeah, so this was like, for me, a moment where I said, well, you know, know, we do good, right?
A
Yeah. No, that's amazing. Now talk to me about. I mean, because there is this whole, like, nature aspect, right? You know, I was so. For so long, so many years, I was so focused on my career and my entrepreneurial ventures. No one ever told me that a woman's egg quality, you know, decreases the older you get. So by the time I wanted to start a family with my husband, you know, for everything, they're like, you know, that's probably why you're having some. Some hardships here, you know, and some failures, you know, with our trying so often. Does AIVF eliminate that, or is it still the natural. Like, does it get to a point where a woman is of a certain age where it's just not going to matter with ivf, and so, you know, the chances of all your embryos with your own genetic eggs could be zero probability, or does it kind of even help with that?
C
So we're not changing biology. And what you're saying is, is. Is true. It's correct. Like, age is the most significant factor, and people, Many people don't. Don't know it. And part of it is really understanding how to manage your fertility journey and when to start and when to start thinking about family. And, like, it needs to be very much, you know, like, you have to be in control of this. And so I think this is the problem. You know, patients, some of them, like women, we don't. We, like, we don't know and no one tells us. Right. And so, you know, like 35, and suddenly we're 40, and we look great and we do sports and, like, we feel good and we're like, the top of our careers and, like. But. But, you know, the ovaries are not.
A
Yeah. So I.
C
That. So I. I think that's the problem. So, like, so ivf, we. We're not changing biology, but I think what we do, we can do is the information in making you understand of how to navigate your fertility journey and what are the probabilities in each age group? And like, you know, part of what we do is I ask you, how many kids do you want? And like, what is your history? And let's plan it. Let's really start planning it. So part of it is the planning ahead. And I think it's crucial that, like, you know, that people now need to understand that, you know, the, the being parents mean. Meaning that we have to navigate it, we have to control it, we have to plan it and we have to start early. So, yeah, so this is something that, that we do. Yeah, we do advise.
A
Yeah, so it does help. You got a plan? And no, it does not solve biology. Not yet anyway.
C
And you know, eggs are, you know, it's like by 45ish.
A
Yeah, yeah, no, I understand that. Now talk to us about the ethical crossword crossroads involved in here. I mean, there are different people that have different opinions. How have you and your team, your leadership team, et cetera, thought about ethics and these guardrails? Just talk to us, you know, a little bit about that. And what are the things that you're watching from an ethical standpoint?
C
So that's a great question. Basically, this is a decision support tool. What it means is that it supports the clinician in making a decision. So the clinician always signs off. We just gives the information. So the information could be given as, or could be seen as a flat light simulator, for example, but we give the information, the physician takes this information and makes a decision. So in that sense, we're not really changing the workflow, we're just empowering patients and clinicians to make better decisions based on data. Not subjective human analysis, not guesstimation based on data. Huge amount of data. So it's like data mining and understanding the data. So in that sense, we're very, very safe. So we don't touch anything, we don't manipulate anything, we just give you the data.
A
Got it. And the data that is impacting, let's say one IVF clinic. Are you using blinded anonymous data from all your customer base to help give better results?
C
Yeah, definitely. So that's a good question. So basically what we do is like we collect the data, we train the algorithm. Of course, all the data that we collect is like it's deidentified. So there's no information, patient information, it's completely de identified. And, and then what we do is before we launch it, we do some small tests or studies on real world data. So we test it, you know, in different parts of the world in different clinics, like, different demographics, different, you know, clinic set up just to see that it's very stable and that it doesn't affect or it's not affected by, you know, different places, different protocols, different whatever. Once we see that it's stable, then we launch it and it's clinically used. So there's a few. There's like, there's like a few stages until we feel that we can launch a product for clinical use. It needs to be very, very, very much regulated and, you know, compliant.
A
Got it. Okay. And then what do you see as the big, bold future for AIVF? If we had to fast forward to 2030, well, shoot, with AI, it changes that big, bold future could be tomorrow. But in your time, spine, whatever perspective you have, what do you see and how do you see aivf? Like, changing the world as. As we see it today day.
C
Yeah. It needs to be the standard of care. Like, this is how do ivf? And even if. If I'll take, like, I'll take it even further. I see AIVF clinics. So it's not only a software platform. I see AIVF clinics and I see IVF clinics, many IVF clinics, and I see clinics that allows you to do great IVF care. And so, like, kind of like democratizing IVF so people can just, you know, cross the street, go inside an AIVF clinic, do very good IVF care, and have babies.
A
All right, I love that. Now give us a call to action. Make us believers. What can people do this week to really, really experience the power of aibf?
C
That's a good question. What can people do this week? I'd have to think about it.
A
Okay, so your customers are the IVF clinics. So I guess the first step was to figure out whether or not you're partnered with their fertility clinic, right? Yeah. And then if they're not, what do they do that? Like, if I, if I'm working with a clinic and they're. They don't use ivf, what options do I have to use ivf?
C
Oh, just go to one of the clinics that work with ivf. So what people can do. I think, I think what people can do, and this is important, is, is it needs to be out there. Start asking. Start asking the right. It's. I mean, regardless of ivf, what I encourage people to do is asking. Start asking their clinical teams or the doctors the right questions. Like, I really do believe that patients need to the process. And so ask like, how long is it going to take? How Many embryos do I have? What are the chances of each embryo? What can you tell me if the cycle fails? What would you do different the next time? Like, I, as a patient, I want to understand, are you going to biopsy my embryos? Why do you biopsy my embryos? Is there an alternative? If I don't want my embryos to be biopsied, is there an alternative? What is the alternative? What is the risk of these biopsies? You know, I pay a lot of money. I want what I encourage people. And so you ask me, what can, you know, people do this week? Go to your doctor and ask these questions and, you know, don't feel, like, embarrassed. Ask the questions as a patient needs to be empowered and need to be in control and really understand the process that, you know that. That you're taking. And if you. If feeling, like, unsatisfied or you think you don't get the right answer, so, you know, it's out there. And IVF or we. Or the ecosystem, we can help you navigate your IVF journey.
A
That is amazing. There's that. And then also something that very powerful that you mentioned earlier, and that is start to plan now. You know, I often go. Yeah, I often go and. And I, you know, speak at different events and venues. And. And one time I was. Remember, I was. It was online. It was a zoom call, and I was speaking to a number of parents, and most of whom were dads, and they were like, well, what advice should you. Can you give me for my daughter? So most of them, I guess, had older daughters. And I said, you know, to help with their career. And I said, freeze your eggs. I'm like, freeze them early. And I said, you know, finding mentors, finding champions, getting to that career, they'll eventually figure that out, you know, even if they have to change paths. But that biology with your eggs and your ovaries, that is something totally different. So, you know, had I known earlier, I would have frozen and eat, you know, because I moved to New York, I would have eaten ramen noodles for two years just to pay for it when I was much younger to kind of help with my journey. So I just tell people, freeze your eggs. Freeze your eggs. It's like an insurance policy. You know, you may never need it, but given, you know, a focus on career and business and, you know, doing that and not thinking about the family, planning can be a challenge. Once you're ready, if you're at a
C
certain age, definitely freeze your eggs and start planning early. And if you want to be a Parent, then you know, you have to start needs to be in your head somewhere. When you in your 20s or 30s, there's like a great sticker that from Emma at 45 to Emma at 25 with love. Something like that. So like this is freezing.
A
Yeah, I love that. With love. I absolutely love that. Now, one other question. So if I'm just starting my journey now and I have not selected an IVF clinic, how would I find out? You know, I could just keep randomly calling, but is there a way to start with the clinics that are currently using AIVF and then walk my my way back based, based on where I live?
C
Definitely. You could just look up IVF clinics.
A
Yeah. Okay, perfect. So that can go to the website and I can see which ones are AIVF clinics.
C
Yes, it could be through website or it could be through emailing me or infoivf. We'll give you all the information.
A
Okay, perfect. Okay, and we're gonna, I'm gonna ask you that later. Like how do people get in contact with you in a little bit. So I actually, as you know, I have one segment called From One genius to Another. You're obviously a genius. I'm so proud to know you and have met you, Daniella. You are doing amazing, amazing work. But my previous guest has a question for you. And that is AI clearly has many long term benefits and including improving science, medicine, as we've talked about here, handling mundane tasks, et cetera. But in the short term, society will change a lot with unemployment, disinformation, et cetera. As a tech leader in AI, what do you see as your role being in mitigating those short term risk?
C
Okay, that's a wonderful question. Thank you for that.
A
Yes.
C
So I'll answer in bullets here. So I think the first one is that we need to understand that we're, you know, we're, we build AI that kind of like augments humans but not replacing them. And so these tools that go into medical, medical care is decision support or they support, they empower, but they never replace. Not right now, not in the near term, I would say. So this is one aspect, the other aspect, of course, that we have to be radically transparent. And this goes into even the next phase of AI, which is like explainable AI and mostly in medicine. The fact that, fact that we build AIs, that doctors or you know, scientists can understand what the AI is looking at. So it's not a black box. We can't just say this Embryo has an 88 chance of becoming a, a baby. We have to say why or what the AI identified to give it this high probability. So this is like, like a sanity check that the AI is looking at the right or the same features, biologic, biological features that the biologists look at. And if we, and if we identify new features, this needs to be of course published and, and in the, you know, the scientific ecosystem. So, so the, the I'm talking about being radically transparent. And the third bullet I would say is, is that we have to measure success by human outcomes and not just by model performance. And this is something that we do radically do in aivf. Like, like the, the, the outcome needs to be understood or the outcome that we measure needs, needs to be understood by, you know, by, by the physician and not just like a high level, kind of like the metrics needs to be clinically rather than AI or.
A
Right, Absolutely. Yeah, absolutely. I always tell people they're even with AI, you always need a human in the room and some for.
C
Yeah, and I'll give you an example. Like the human needs to understand what it means to have like the metrics that we use for model performance. The human or the doctors needs to understand because what they would say is, okay, I need to translate it to my world and what does it mean? And so we have to do this extra mile of, you know, know, translating it into clinical meaning. And once it's, it's, it's, it's clinically validated and it means something, then, you know, it's okay delivering it to patients.
A
Got it. No, that's, that's absolutely amazing. All right, Daniella, we're now going to go into our bonus rapid fire. I'm going to ask you four questions quickly and you'll give me the first response that comes to mind, starting with what is the most overrated it, AI or tech trend?
C
I think I. AI agents.
A
Okay, okay, I got it, got it, got it. What about the most under hyped AI or tech trend?
C
The decision support tools inside industries or clinics.
A
All right, what about one book everyone should read?
C
Okay, so it's called how not to be wrong, the Power of Mathematical Thinking by Jordan Ellenberg. And it's a great book and I think it's. AI is kind of like an industry driven by hype. And so this book provides like mental toolkit to separate signal from noise. It just gives you the tool to understand AI modeling and this AI applications from a very deep, deep understanding.
A
Okay, I love that. Oh, how not to be wrong. Okay, everybody, you heard it here. Go grab that book. Kindle Audio print Whatever you like it. So we can learn how to get rid of the noise. And what is your biggest book? Boldest AI prediction. Wow us.
C
My biggest, boldest AI prediction in IVF or general?
A
Either one. Some people bring it back to the. To. To their tool. And some people go, okay, whatever. Go with the flow.
C
Okay, so this is it. So, like something like a decade ago, I think more than that, like a book came out that. That said the end of sex for reproduction. So people are going. Going to do ivf. And so the. The. The. The name of the book was the End of Sex for. For reproduction. So I would take it here and I would say that I think not long from now, IVF would be done by robotics and AI. So we are going to see the end of sexual production. And so people are going to be very much controlled on their reproductive and and fertility journey and do babies through IVF and sex would be fun enough reproduction. So.
A
Okay, I like that. I think that might be number one and probably. Oh, go ahead.
C
I would even say this. There's like a Nature publication that states that by the end of the century, about 5% of global population would be IVF. So if this is the case, I think we're going to have amazing, huge, great IVF clinics that would be dominated by robotics and AI, and this is how we're going to make babies.
A
Wow. Like you said, the AIVF clinics all over the world, so. And you'll take the lead in it. I love it. You. You heard it here. I think that was pretty much the boldest I can truly say, and I've done many, many episodes now. I think that was the boldest that we have, and so in line with some of my other research. But, Daniella, we'll have to, you know, have a virtual coffee break over that or I have to come see you, or if you come see me, we can talk about that later. So. Well, Daniella, I just so enjoyed this conversation. Thank you so much. I learned a lot. I could relate because I have been on this very emotional rollercoaster of a journey. So on behalf of me and all of our listeners, thank you so much for being here and just sharing with us the great things that AIVF is doing.
C
Thank you so much. And one last thing, I talk with many patients, so anyone that wants to speak with me, have questions, whatever, so just, you know, ping me. I'm on LinkedIn, Instagram, Facebook. I'm there. So I'll give you all the information after that so you can post it.
A
Yes, yes, absolutely. It is Daniella Gilboa. That's D A N I E L L A last name G I L B O A. So go and check her out on all the social media platforms. We'll have it down below as well. And then your website, give us your website so people can check that out.
C
As to AIVF co.
A
There we go. AIVF SEO, thank you so much. I appreciate you. And I'm going to reach out because I have some questions too. But from all of us with Lead with AI, thank you so much. And for all our listeners, thank you for tuning in. And remember, until next time, lead with AI.
B
Thanks for tuning in to Lead Lead with AI. I'll see you next time as we continue exploring the cutting edge innovations shaping AI across the public and private sectors. Until then, keep Leading with AI.
Podcast: Lead With AI
Host: Dr. Tamara Nall
Guest: Daniella Gilboa, Co-founder & CEO of AIVF
Episode: AIVF: Boosting IVF Success With AI-Powered Embryo Ranking
Date: March 10, 2026
This episode delves into the fusion of artificial intelligence and fertility, focusing on AIVF's groundbreaking platform that leverages AI for embryo selection in IVF (in vitro fertilization). Host Dr. Tamara Nall, who draws from her own emotional fertility journey, speaks with AIVF co-founder and CEO Daniella Gilboa. They discuss how AI can bring clarity, transparency, and empowerment to one of the most emotional and complicated experiences—IVF—without losing sight of its human core.
Together, they explore the practical realities, ethical considerations, and bold future possibilities in using AI to help more people become parents.
[02:39]
[04:33], [04:42], [14:26]
"As a patient, you're empowered, you're informed, you can make decisions. It reduces uncertainties, and suddenly the entire journey looks different."
— Daniella Gilboa [06:43]
[07:52–09:07]
[09:07–11:29]
"If you do AIVF on the spot, you could just say, okay, you have a very good layer of indication. I know what to expect. I'm in control." — Daniella Gilboa [10:32]
[11:29–13:32], [18:55–20:45]
"They all looked okay, but then our system really managed to pinpoint... the single embryo that is healthy or normal. She now has twins."
— Daniella Gilboa [20:40]
[14:26–18:12]
"We wanted to open up the black box of IVF labs... the patient can log in, see the embryos, understand the score. It's amazing."
— Daniella Gilboa [17:08]
[21:06–24:01]
"We're not changing biology... what we do is making you understand how to navigate your fertility journey and what are the probabilities in each age group."
— Daniella Gilboa [22:57]
[24:09–27:20]
[27:41–28:23], [40:01–41:30]
"People are going to be very much in control of their reproductive and fertility journey and do babies through IVF, and sex would be fun, not for reproduction."
— Daniella Gilboa [40:33]
[28:23–33:04]
"Start asking the right questions... The patient needs to be empowered, needs to be in control and really understand the process."
— Daniella Gilboa [30:01]
On democratizing IVF:
"We wanted everyone, globally, to have the opportunity to become a parent."
— Daniella Gilboa [03:16]
On patient empowerment:
"I as a patient, want to understand... are you going to biopsy my embryos? Why do you biopsy my embryos? Is there an alternative?"
— Daniella Gilboa [30:01]
On changing perceptions:
"If I had to get to a point where I'm like, this all of a sudden is easy. Wow. That changes everything."
— Dr. Tamara Nall [14:03]
On radical transparency in AI:
"We build AI that augments humans but not replacing them... We have to be radically transparent."
— Daniella Gilboa [34:48]
On AI's possible future dominance in IVF:
"By the end of the century, about 5% of the global population would be IVF...I think we’re going to have amazing, huge, great IVF clinics that would be dominated by robotics and AI."
— Daniella Gilboa [41:03]
This episode highlights AI’s real-world impact in one of the most intimate fields: fertility. Through authentic stories and practical explanations, listeners discover how AIVF is giving patients control and clarity, balancing technology with compassion—ultimately redefining what’s possible in reproductive medicine.