SEO Content That Ranks Before You Even Hit Publish With 80% Less Research Time

Summary

Lead With AI: Episode Summary – "SEO Content That Ranks Before You Even Hit Publish With 80% Less Research Time"

Introduction

In the July 1, 2025 release of Lead With AI, Dr. Tamara Nall hosts an enlightening conversation with Tom Winter, the founder and Chief Growth Officer at SEOWin IO. This episode delves deep into how SEOWin IO leverages artificial intelligence to revolutionize SEO content creation, drastically reducing research time and enhancing content ranking efficiency.

Background: Meet Tom Winter and SEOWin IO

Dr. Nall begins by introducing Tom Winter, highlighting his unique blend of development and marketing expertise. Tom shares his journey, detailing how over a decade ago, his frustration with the time-consuming process of creating content briefs led him to explore AI solutions. This experience culminated in the founding of SEOWin IO, an AI-powered content platform designed to eliminate guesswork in content strategy and provide users with a competitive advantage in SEO.

Identifying the Problem and the Vision

Tom reflects on the challenges he faced in sales and marketing, particularly the repetitive and time-intensive task of creating content briefs. He states:

“One of the things I really struggled with was creating briefs. It was a repetitive process that always took like one and a half, two hours. I hated it really, really badly. I wanted to automate it.”
– Tom Winter [02:28]

This frustration sparked the vision for SEOWin IO: to automate the research and briefing process, allowing marketers to focus on creating high-quality, conversion-oriented content.

How SEOWin IO Transforms SEO Content Creation

Dr. Nall probes into whether existing AI tools like ChatGPT or Claude could achieve similar results. Tom explains that while vanilla language models are capable of writing content, they fall short in providing the depth and research required for effective SEO. He emphasizes that SEOWin IO goes beyond mere content generation by automating 80% of the research process, which includes:

• Data Aggregation: Pulling SEO data, SERP results, and other relevant information.
• Contextual Briefs: Creating structured briefs that align with specific SEO goals.
• Iterative Refinement: Continuously rewriting and improving content based on targeted factors.

“For us, 80% of the whole process is the research part. So pulling all SEO data, all SERP results, all other things that we need to do and we construct the whole workflow.”
– Tom Winter [04:18]

SEOWin IO’s Workflow and AI Agents

Tom elaborates on the intricate workflow of SEOWin IO, which integrates AI agents to streamline content creation. These agents perform specific tasks such as:

• Research Agents: Determine the necessary data for each article section, sourcing case studies, statistics, and citations from various platforms, including the client’s own website.
• Proofreading Agents: Evaluate drafts to identify strengths, weaknesses, and areas needing further enhancement, ensuring the content is comprehensive and engaging.

“We have a process that we follow just to be able to get the results that we want. For example, as I mentioned, we have the agents, AI agents in the workflow.”
– Tom Winter [10:27]

This hybrid workflow ensures that the AI-generated content is not only optimized for SEO but also rich in data and expertise, closely mimicking human-written content.

Real-World Success Stories

Tom shares compelling anecdotes demonstrating SEOWin IO’s impact. One notable story is from a travel agency client who was initially skeptical about AI-generated content. After using SEOWin IO, the client received content that felt authentic and deeply knowledgeable about specific destinations, complete with quotes and actionable insights. This content significantly boosted their Google rankings and revenue.

“They sent me some pictures from their Google search consoles that they're getting the traffic that they needed. That was like, amazing.”
– Tom Winter [14:26]

Another success story involves a customer named Sonia, who updated her content with SEOWin IO’s tools and saw a substantial increase in monthly revenue, highlighting the platform's effectiveness in driving tangible business results.

Ethical Considerations in AI-Driven Content

Dr. Nall raises concerns about maintaining ethical standards in AI-generated content. Tom assures that SEOWin IO adheres to ethical practices by:

• Citations and Source Linking: Ensuring all data and quotations are properly cited, mirroring how a human writer would attribute sources.
• Human Oversight: Combining AI efficiency with human expertise to add value beyond what AI can generate, such as personal experiences and nuanced insights.

“When we're writing the article, we're doing it just like a human would do. So if we're citating something, we keep the link that shows where we took it from.”
– Tom Winter [16:48]

The Future of AI in Content Creation

Tom shares his optimistic vision for the future, where AI becomes an integral teammate in the content creation process. He envisions AI not just as a tool but as a collaborator that enhances human creativity and productivity.

“I'm trying to treat it as a teammate. That helps me out every day. Life, actually, I have a story about that... we worked together.”
– Tom Winter [19:39]

He predicts that AI will continue to automate more aspects of content creation, making the process even more efficient and seamlessly integrated into daily workflows.

Rapid Fire: Insights and Predictions

In a quick-fire segment, Tom shares his thoughts on various AI-related topics:

• Most Overrated Tech Trend: “AI agents, because a lot of people are talking about AI agents, and I believe they don't understand what AI agents are. I think AI agents are really important, but we have to understand what they are.”
  – Tom Winter [24:32]

• Most Underhyped AI Breakthrough: “Embedding. So vectors. Not many people understand what's a vector and how you can use them for anything that you're creating.”
  – Tom Winter [24:48]

• One Book Everyone Should Read on the Future: “Zero to One by Peter Thiel.”
  – Tom Winter [25:30]

• Boldest AI Prediction: “A lot of jobs will be taken over by AI in the next couple of years… but you can embrace AI and be better and see your value.”
  – Tom Winter [25:56]

Conclusion: Taking Action with SEOWin IO

As the conversation wraps up, Tom urges listeners to start optimizing their content by updating existing articles—an often daunting task—using SEOWin IO’s AI-driven workflow. He emphasizes that this approach can save significant time while enhancing content performance.

“This is really amazing what you can do, right?”
– Tom Winter [21:52]

Connecting with Tom Winter and SEOWin IO

Listeners interested in exploring SEOWin IO are encouraged to connect with Tom Winter on LinkedIn and take advantage of the free trial offered by SEOWin IO. Tom welcomes feedback to continuously improve the platform, highlighting his commitment to user-driven development.

“If you would like to try out the tool find SEOWin IO and register an account, there's a free trial. Play around with it, check out how it is and please give me feedback.”
– Tom Winter [26:59]

Final Thoughts

Dr. Tamara Nall concludes the episode by expressing her appreciation for Tom Winter’s insights and the transformative potential of SEOWin IO in the realm of AI-powered content creation. She reiterates the podcast's mission to explore cutting-edge AI innovations that are shaping various industries.

“Thank you for introducing us to SEOWin. And we are going to check in with you probably not a year from now because that's too long. And we're going to make sure you're accountable to make sure you're working hard, but you're playing harder.”
– Dr. Tamara Nall [28:04]

Key Takeaways:

• AI-Driven Efficiency: SEOWin IO significantly reduces the time and effort needed for SEO content creation by automating research and structuring content.
• Hybrid Workflow: Combining AI agents with human oversight ensures high-quality, data-rich, and authentic content.
• Ethical AI Use: Proper citations and ethical practices maintain the integrity of AI-generated content.
• Future of AI Collaboration: Viewing AI as a teammate can enhance productivity and creativity in content creation.
• Actionable Advice: Start optimizing content by focusing on updating existing articles to boost SEO performance with AI assistance.

For more insights and to experience the capabilities of SEOWin IO, connect with Tom Winter on LinkedIn and explore their free trial offer.

Transcript

[Dr. Tamara Nall]

What if your next blog post could.

[Tom Winter]

Outrank the competition before you even write it? In this episode of lead with AI, I sit down with Tom Winter, the brains behind Seowin IO, the AI powered content platform that's turning search data into SEO dominance. Imagine briefs that know what your audience is actually searching for. Content that's structured to rank in Google. Or before a single word is written, an AI that doesn't just write, it converts. Tom's not here to play. He's here to end guesswork in content strategy and give you an unfair advantage in the fight for Google's front page. This one's your blueprint for better content, faster growth, and smarter SEO. Let's get into it.

[Dr. Tamara Nall]

Welcome to Lead with AI. I'm Dr. Tamara Nall. In each episode, we will take you behind the scenes with visionary leaders shaping the future of AI across public and private sectors. Join us as we explore groundbreaking projects and innovations that are transforming industries and making a real impact on people's lives. Let's dive in.

So hello everyone, how are you? And welcome to lead with AI. I'm your host, Dr. Tamara Nall, aka Dr. T. And I am so excited to be here with Tom Winter, who is the founder and CGO at CWINIO. Hi Tom, how are you?

[Tom Winter]

Hi Tamara. Like, I'm really good and I'm happy to be here with you at Lead with AI. So thank you for the invite. Hopefully I'll share as much knowledge with you as possible.

[Dr. Tamara Nall]

Absolutely. And I love your background. Is there any context to the background?

[Tom Winter]

I love it and it's connected to the colors of the brand, so definitely. I really like it. I like sea and I like surfing.

[Dr. Tamara Nall]

So yeah, I love that. I see that now. Sea and surfing and the colors are a lot like Lead With AI too. So kudos to that. So let's go ahead and get started. Tell us a little bit about who you are at your core. And I feel that every great AI product starts with a deeper vision. Vision. So what was the moment where you realized there was a problem and that CEO Win was going to solve that?

[Tom Winter]

Personally, I'm a half a developer, half a marketer. So I combine these skills together and that makes it a lot easier to automate stuff that I wish I would like to do as a marketer. For me, it's actually doable. So it all started over a decade ago when I founded a company with a couple of my friends for testing developers skills. But one of the things I was responsible for sales and marketing. One of the things that I really struggled with was creating briefs. Like when I was creating content marketing and we were driving a lot of organic traffic from around the globe. Like, my struggle was creating briefs. It was a repetitive process that always took like one and a half, two hours. I hated it really, really badly. I wanted to automate it. But then we saw that GPT2, like I started to work with GPT at the level of GPT2. So, so just, just so you know, ChatGPT was released with GPT3. So like it was pre chat GPT form that we saw and we started to pull the data and we started to create briefs using AI. But then GPT3 was announced and we realized, okay, we have the data, we have all the things that we need to provide to humans. Why not to provide it into AI just so it can create something of value. Of course the models were not there yet. Like, but in coming months, like they were getting better and better and we started to realize really, like we can create something valuable, not just shallow, empty content that you normally see coming out of AI, but actually something that resembles human written content.

[Dr. Tamara Nall]

And that kind of. That's a great segue into my next question, which was going to be our guests are listening and they're like, well, wait a minute, can I just do that in ChatGPT or Claude or another LLM? So, so talk to us a little bit more about that.

[Tom Winter]

Okay, so definitely there is like Vanilla LLM. So ChatGPT, Claude or any other LLM that you can use for writing content. The problem with writing content is that you have to do the research. Like, don't treat AI as a search engine. Although it is like kind of a search engine, I prefer to use it as a logical engine. So I treat it just I like, I use my brain. So if I want to write an article of some kind as a human, I go and research. Even though that I'm like an expert in SEO, I would still research, find case studies, find statistics, find topics that trend, find some additional quotes or other things. I would pull all these things together. I would go to my competition, I would check such intent and I would pull it all together and use my brain to write an article. I use AI just the same way. I'm trying to pull all the data, all the context that I need to provide it to AI. This is what we do at SEO win. For us, 80% of the whole process is the research part. So pulling all SEO data, all SERP results, all other things that we need to do and we construct the whole workflow so we Are rewriting the article again and again based on specific factors that we want to make it better. So our content is valuable, full of data, full of opinions, full of expertise. And we're using, for example, your own page as our special matter expert. We're using your opinions and we're taking your opinions into account. And we're pulling and trying to find this context and match it together to be able to write articles. For me, AI writing is kind of like a cherry on the top. When you have all the pieces of the puzzle in one place, it's kind of easy. But just gather this data and get this context. That's the hard part. So within, for example, to recreate exactly the process that I know by heart, it would take me four or five hours of like really struggling with the data and a really huge headache at the end.

[Dr. Tamara Nall]

And CEO Win just eliminates all of that. It makes it easy. And pull, by using human like actions, pull all that information for you to make it easier.

[Tom Winter]

So we work in the workflow, we try to pull as much data from different perspectives and different sources based on the needs of the brief. So we have in the workflow also agents that make decisions. For example, what kind of data do we need to pull for this specific article? So then they execute it. They find the resources that we need. So case studies, statistics for leadership insights, they go to our own page, they pull the case studies from our own page, information about the product and so on. To be able to add context about you. Because we want to learn more about like exactly who are we working for? The great thing about working with humans, that they get better within every interaction. Right. We want to do the same thing. Like we want to build a profile of you so we know exactly who are we working for.

[Dr. Tamara Nall]

Yes.

[Tom Winter]

Then we can pull the data that is really important when it comes to AI and AI running because we are. We want to write for our customer.

[Dr. Tamara Nall]

Right? Right. And if I'm a listener and I'm listening to this episode today, how do I know that I should check SEO? Wind out? What titles would I have? What roles would I have in organizations? Can I be an individual but working on with particular customers? Just talk to us about how do I know if I'm listening that I need SEO Win.

[Tom Winter]

So mostly most of our customers are two types of customers. One is agencies that want to optimize everything, all the processes inside comes to content creation. And they want to make it better and faster and cheaper like, like we said before. But the other part, and I'm closer with My heart to this, like, type of the customer that we have is all the marketing teams inside, working inside companies that they work on their own products, their own services. I'm so close to this team because I can see the value that they're bringing to their own company.

Awesome.

[Dr. Tamara Nall]

Now then. Okay, so that segues into my next question. Talk to us about that holy smokes moment. What is that moment when people first experience SEO Win and they realize, whoa, this changes everything for me. I can get more sleep, I can be less stressed. Talk to us about that first experience.

[Tom Winter]

So on the market, like, I can see that a lot of people are writing on LinkedIn like, that content written by AI is shallow, empty, and like, it doesn't have this feeling. Like. And to be honest, I do agree with them. So often when some customers come to us and they're testing another SEO AI writing tool, they're saying, like, okay, like, let's see what it is. And one of our customers a couple of weeks ago sent me, like, an email saying, like, I've never seen. They were a travel agency. I never seen something that resembles, like, going through a specific country. Like, it wrote, like, it would be there. Like, it's like, we were able to pull all the data. Like, they were amazed. They said, like, we never seen something like that. Like, we were expecting just another AI writing tool, which is basically a wrapper to chat GPT.

[Dr. Tamara Nall]

Yes.

[Tom Winter]

And this didn't look like that. Like, it had quotes of people that were there. Like, it had all the things that they wanted to see there. So it had a value. It had this feeling of a person going for a country and talking about it, like, what to visit God.

[Dr. Tamara Nall]

So it was in the voice of someone who had lived there for years and really knew every corner, every street.

[Tom Winter]

Every kind of like, of course they had to make it better. Like, so they were able to rewrite it and, like, make it even better, like, from, like, using their own human experts. But it was quite easy for them, like, just to make it and notch better.

[Dr. Tamara Nall]

Got it. Oh, my goodness, that's amazing. Now we're all very nosy, curious people talk to us about the brain of CEO Win. If I were to open up the hood, what's making it work? How is it all working together?

[Tom Winter]

My biggest problem that I face when it comes to building an AI tool is not the creativity part, because we know AI about from the creativity part. For me, the most important part is the predictability of results. So if I want to create something, I need to measure the results and understand exactly how good looks like. Because if I know how good looks like, I'm able to create a workflow with like hybrid workflow with agents and actually workflow that is able to create something that I can measure. Like, so this is exactly what we do. Like, we create a workflow with a lot of agents inside that decide in specific moments, but we always fall back to a workflow. So if we can do a workflow like an sop, when you're working with humans, do this, then do this, then do this, then make a decision, then go back. You have a process, easy as that. We have a process that we follow just to be able to get the results that we want. For example, as I mentioned, we have the agents, AI agents in the workflow. So for example, one of the agents makes the research easy. So like when we have the brief of the article, it decides what kind of data do we need. Like for this heading, we need some case studies for these headings, we need some statistics for this one, we need some citations. And then it executes. It goes to our own website, which we treat as a special matter expert. We pull the data from there, we pull data from different sources and it makes decisions. Then we have an agent that proofreads, which basically takes the draft that we write, decides, like, these are the strong things, these are the weak things. These are the action points that we need to take to make this content even better. Like, these are additional data points that we need to still fetch. Because at the level of the brief, we didn't see that we needed an additional statistic here or there. And then it executes. It basically makes the decisions and executes. We write the content multiple times, but it's still a workflow with a couple of agents in between.

[Dr. Tamara Nall]

Oh, my God. Okay, that. That is absolutely amazing. And then let's talk about. Okay, so you come up with an idea and then there are different phases, right? You have to develop it. You have your mvp, you have your beta testers, you implement, you go to market. Talk to me about that one result that you had where it gave you chills. And I don't know what your victory dance is. I don't know if you want to show us your victory dance, but like when you were like, oh my God, and you're looking at yourself in the mirror, or a team and. And you're saying, we have done it. Like, this is amazing. That chill, gripping moment. Talk to us about that. When did that happen? What did that look like? Take us there.

[Tom Winter]

So I had too long, really long. Time for that. I'll be honest, because, like, I'm one of the people that likes to be ashamed of the things that I push out. I've learned it, like, really the hard way to do it this way. But I know that if we are doing something 80 is better, like, then, like, basically done is better than perfect. Like, this is something that I really had to learn by heart. Like, so in the beginning, it's like, I just pushed out early PoC version and it was actually a PoC. So I have this approach. If you want to travel from point A to point B, the question that you should have is how many legs and how many hands do you need to actually travel to point B? To be honest, I don't need these two hands. I need one leg that I will hop on, and that's all what I need. So this is exactly how SEO Win started. Like, we just had one feature, like, just to be able to do so. I heard a lot of things from customers saying, like, oh, you launched too early. No, I didn't, because I wanted feedback. Feedback is the most important part. So I had to wait long to actually see it. But then couple of customers saw that, like, and sent me some pictures from their Google search consoles that they're getting the traffic that they needed. That was like, amazing.

[Dr. Tamara Nall]

Yes, yes, absolutely. So not only are you doing, you know, creating all the case studies and taking all these data and stuff like that, once it is actually delivered, they get the rankings that they need on Google.

[Tom Winter]

Exactly. So, like, for example, three weeks ago, one of our customers, Sonia, like, she is amazing. She sent us like a case study on her own. She. We didn't ask for that, but like, she said, okay, I want to show you something. Like, we updated the content because we have. One of the features that we have is updating content to make it better to move them, like, couple of positions up. And she said, like, just look at this one content. Like, it took me 15 minutes to work on and it's bringing us like over $1,000 per month in revenue. Is like, holy smokes. Like, that's amazing. I love you, Sonia.

[Dr. Tamara Nall]

There we go. And what was your victory dance?

[Tom Winter]

I'll just keep it to myself.

[Dr. Tamara Nall]

Okay. All right. I guess there's a secret sauce to keep to your victory dance too. Now let me ask you something. Let's say that I know your customers are the marketing agencies, etc. But what if I was a person that kind of wanted to rebrand myself and become an expert at something and I needed to therefore have Case examples of, of whatever it is, you know, the CEO win help with that. Like here is the area and you can help bring the data to support my becoming an expert in a certain area.

[Tom Winter]

We help to write content, long form content. This is what we specialize in or update long form content. So this is exactly our bread and butter, like so. And we try to be the best in this specific field. So if you want to become an expert and you want to write about specific things, we will help you out to rank for these specific keywords that you want. But still, your knowledge is extremely important.

[Dr. Tamara Nall]

Got it, Got it. And it's long form. And what defines long form?

[Tom Winter]

Long form. So it's any kind of blog posts, articles, anything that normally is focused on bringing organic traffic.

[Dr. Tamara Nall]

Okay, got it. Doesn't have to be a certain number of words or characters.

[Tom Winter]

No, like, but we don't focus on, for example, landing pages like, which are short and sweet. We rather write about the topic.

[Dr. Tamara Nall]

Okay, got it. Now honestly, you are co wins bringing in all of these different sources, improving content, etc. How do you stay on top of the ethics involved with, you know, the content that you're providing for your customers? How do you stay above board and keep and protect the human while delivering?

[Tom Winter]

So from our perspective, we basically copy exactly how a normal human being process looks like. And if we get some data from a specific source, we put citations so we actually link to that. What our customers are doing with these links, I can't be sure like, but definitely when we are writing the article, we're doing it just like a human would do. So if we're citating something, we keep the link that shows where we took it from. And when it comes to humans, like we, I really feel that humans have superpowers. AI has superpowers. But we have to understand what are our superpowers. When we combine it all together, we can create something really, really amazing. So you, you have to remember that as a human, you have so much experience that AI doesn't have. You talk to the product team, you talk to the company CEO, you talk to marketing, to sales, you talk to the customers. There's so many things that you can add as a value. You've seen so many things that I'm not able to scrape from the Internet. AI doesn't know about it. So you have all the values. You know your company inside out. There's so many things that you can add, but you have to be aware of that and you have to be willing to share it with your audience.

[Dr. Tamara Nall]

Right, right, Understood. Okay, now, SEO win. Powerful, powerful, powerful. Talk to us about the future. What does the future hold being powered by SEO wind?

[Tom Winter]

In my opinion, a lot of things connected to content will be automated even further, like if we like it or if we don't like it. Unfortunately, the genie is out of the bottle. AI is there, and I feel that AI is far better in so many things than I am. I try to, at the moment, treat it not as a tool anymore. I'm trying to treat it as a teammate. That helps me out every day. Life, actually, I have a story about that. One of my developers came to me about three months ago and they said we had a feature that we were thinking that it would take two weeks to deliver. And at one point he, like, was extremely happy. And like, he came and said, like, look, Tom, we delivered this and this. It's like, okay, who the hell is we?

[Dr. Tamara Nall]

Right?

[Tom Winter]

And he's like, no, me and AI, we worked together in cursor. So, like, we basically were able to solve it together. And it's like. And at that point I realized, holy smokes. Like, this is actually. Something is changing in the mindset of people.

[Dr. Tamara Nall]

It's a. Is a personification of AI. When people start using the second person or the first person, really the first person in terms of we, then you know you're onto something and is here to stay.

[Tom Winter]

Exactly. And this is how I treat it. I work with it directly. I chat, storm it, like, with it. I treat it as a teammate. Not at all anymore. And I think this is the future. There will be. They will be our assistant, like a daily basis. They will help us with every single thing. The good thing is that we will be able to talk to them in a natural language, which is amazing because we don't have to learn JavaScript, Python and so on to actually communicate with a computer. But we can have, like, use our own normal natural skills to communicate and execute.

[Dr. Tamara Nall]

Yeah, like you said, like a. A co worker, a teammate, a friend. You know that. That's what's so beautiful about it. So what's the one thing that our listeners can do this week to try build, explore SEO Win? What's the one thing that they can. So they can experience that AI magic? What should they do?

[Tom Winter]

So what I would start with, and this is something that I've learned from a lot of SEO experts, that one thing that really matters when it comes to organic traffic is updating content. But most people really hate updating content because that means you have to go into SERP results Like, so into Google. Check out, like, what is your competition? Check for new sources of data, new case studies, new everything. Look at your article. Merge it all together. Understand, like, what you nail what is redundant and update all the things. So this is really a workflow that if you go through it, it's about four to five hours long. But what we do, we do the same thing, but using AI and a workflow. And this is exactly what I said that Sonia did. Like to bring a couple of positions up, like, just grow a couple of positions up, like, with their content to bring much more traffic. So I would start from that. This is really amazing what you can do, right?

[Dr. Tamara Nall]

Okay, that's perfect. Now our next question comes from our last genius, whose episode will be published here in a couple of days. And her question to you really was around your story. You, Tom, your story. So the question is, if your story was being told by a hundred years from now, what narrative?

[Tom Winter]

Oops, sorry.

[Dr. Tamara Nall]

Cut, Cut. Editor got that wrong. Okay, so our next question is from our last guest, Tom, and her question for you is, if your story was being told 100 years from now, what narrative would you want to be told, and what would you be afraid that it might get wrong?

[Tom Winter]

That's a tough one. I would say it would be connected to the way I try to live, because I'm a boomer. Like, so I was raised in the ethos of work. I love working. And this is the problem that I see. So I don't want AI to tell that he didn't enjoy his life. Like, I want to actually AI to really be able to say, like, he lived the life. He. He owned his life. Like, every single day that he had was, like, it was the last day of his life. And I hope that it will actually say that. And I'm really afraid that he will actually be right with saying that I worked, not lived, which is the hard part. Like, I'm really learning, like, to live full life, like, and this is what I want.

[Dr. Tamara Nall]

Good, because that's something you can totally control now, Tom.

[Tom Winter]

I'm trying to. I'm doing my best, but still love the work.

[Dr. Tamara Nall]

Okay, well, you know, work hard, play hard. You know, that's what they say. Yeah, let's hope. Let's hope that they get that wrong. Be like, he worked himself to a pulp. No, you can work in. Because the truth of the matter is you go on vacation or you say you like to serve. Right. So do you go surfing a lot?

[Tom Winter]

Every so often. Like, I like skiing, I like surfing. Everything that is Connected to nature. Okay, so.

[Dr. Tamara Nall]

So this is. So we're going to check in with you next year and we want to hear from you that you're working hard, but you're also taking time to be one with nature. However, what however that looks like.

[Tom Winter]

Exactly. Thanks a lot.

[Dr. Tamara Nall]

Okay.

[Tom Winter]

Accountability.

[Dr. Tamara Nall]

Okay. Yes, Accountability is really important. So let's do our bonus rapid fire. I'm going to ask you a question. You're going to immediately give me your first response. Most overrated tech trend.

[Tom Winter]

I think AI agents, because a lot of people are talking about AI agents, and I believe they don't understand what AI agents are. I think AI agents are really important, but we have to understand what they are.

[Dr. Tamara Nall]

Awesome. Most underhyped AI breakthrough.

[Tom Winter]

I think embedding. So vectors. Not many people understand what's a vector and how you can use them for anything that you're creat. Vector is something that helps you out to measure the distance between two things. And we can actually measure the distance between the keyword, a paragraph, an article, an image, and combine it all together to be able to cluster it. This is like, really amazing. And I think it's still underestimated.

[Dr. Tamara Nall]

Oh, gosh, you're taking me back to my doctoral days when we had to study vectors. So, okay, I love it.

[Tom Winter]

Like, actually when I was studying, I didn't understand how you can use them. Right now I'm like, holy. Like, why? Nobody told me that.

Right?

[Dr. Tamara Nall]

Yeah, it's like, there's some topics where you're like, am I going to actually have to use this in the future? And vector is one where you absolutely can experience it in the future, particularly when you're talking about AI and response time, et cetera. Yeah, absolutely. So what's one book everyone should read on the future?

[Tom Winter]

I'm like, still Close to My Heart is Zero to One by Peter Thiel.

[Dr. Tamara Nall]

Okay, so what's the boldest AI prediction you believe?

[Tom Winter]

Unfortunately, I would say that a lot of jobs will be taken over, like, in the couple of years, like, because AI is like, really good. But one thing that you can do, you can actually embrace AI and be better and see your value. And this is what I want you to do. Like, so understand where is your value and don't be lazy with that. Like, you have a lot of superpowers as a human, but there is a rule of third. So, like, one third will actually lead the whole change, one third will follow, and unfortunately, the one third will have to find their own way.

[Dr. Tamara Nall]

Yeah, yeah. So being that top third, just get, get ahead of the other six. Oh my goodness. Okay, Amazing. Now, Tom, this has been a great discussion. I love this. I love what we learn. I know our viewers are going to so appreciate listening to this episode. Tell us, how can we get in touch with you? How can we get connected to SEO when. Tell us all of the channels, all of the ways to be connected.

[Tom Winter]

So basically, LinkedIn is my second home. I live there. If you want to find me, find me on LinkedIn. Find just Tom Winter and definitely direct message me. I love to talk to people and if you would like to try out the tool find SEO Window IO and register an account, there's a free trial. Play around with it, check out like how it is and please give me feedback. I love to hear feedback from people because I'm often too close to the elephant to see the whole picture. So I really, really appreciate feedback.

[Dr. Tamara Nall]

Awesome, awesome, awesome, awesome. So connect with him on LinkedIn and like he said, give feedback. He actually said that earlier when he was like, you just put it out there, even if it was the point of embarrassment because you wanted the feedback to make a better product.

[Tom Winter]

Exactly. And this is really hard because you have to take your ego aside aside and that's hard for a founder.

Awesome.

[Dr. Tamara Nall]

Well, Tom, we have so enjoyed this conversation. Thank you so much. Thank you for introducing us to SEO Wind. And we are going to check in with you probably not a year from now because that's too long. And we're going to make sure you're accountable to make sure you're working hard, but you're playing harder.

[Tom Winter]

Thanks a lot, Tamara. It was a joy to be here.

[Dr. Tamara Nall]

Absolutely. Thanks so much.

Thanks for tuning in to lead with AI. I'll see you next time as we continue exploring the cutting edge innovations shaping AI across the public and private sectors. Until then, keep leading with AI.