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This CEO’s AI Saves $10K Per Course and Builds Training in Just 6 Minutes
This CEO’s AI Saves $10K Per Course and Builds Training in Just 6 Minutes
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- [00:00]
A
What if learning wasn't just something we did in a classroom or on Zoom, but something that happened in the flow of life? What if the future of education wasn't about more content, but more context? Today on Lead with AI, I'm joined by Soyeon Kang, founder and CEO of NOBE AI, a platform that's making it possible to design, edit and launch training content. Entire courses from your phone. That's right. No desktop, no coding. Just your smartphone and an audience of frontline learners ready to grow. This isn't just about convenience. It's about equity. Because over 2.6 billion people around the world are part of the deskless workforce. The real heroes keeping industries running every day. NOBE AI is giving them tools that actually meet them where they are mobile first. AI powered and made for momentum.
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B
So grab your headphones.
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A
This one's for the doers, the builders, the learners on the move. Let's get into it. Welcome to lead with AI. I'm Dr. Tamara Nall. In each episode, we will take you behind the scenes with visionary leaders shaping the the future of AI across public and private sectors. Join us as we explore groundbreaking projects and innovations that are transforming industries and making a real impact on people's lives. Let's dive in.
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B
So, hi everyone. How are you? It again is Dr. T, your host with Lee with AI. And I am so excited. I have so, so Young Kang here who is the founder and CEO of Nobe. But we go way back, like 20, 20 years. We look gorgeous, we wear it well. I'm proud to know that. So I'm excited to have you on Lead with AI. How are you doing today?
- [02:11]
C
I'm great. And I'm so excited to be here first to see you and also share with your audience about all of the amazing things that are possible with AI. So thank you for doing this. It's amazing.
- [02:22]
B
Absolutely. Thank you. Let's get into it. We're here to discuss Novi AI. But before we go directly and deep into your tech, tell us about who you are. Who are you as your core? What was that moment where you knew you had to start nobe and how and what drove you to start the company?
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C
Great. I love the question. I'll start with the vision of the company which explains it's to humanize the world.
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B
Wow.
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C
And so when you think about tech normally, you think about it being dehumanizing because it's about automation and actually getting rid of jobs. I'm very passionate about. Really how do we use tech to humanize and to empower people. So that is a big part of my story, of what drives me and motivates me. I just want people to be at their best. I think if we can use tech and AI to do that, it's amazing. And so it's been really exciting to be able to do that. And NOBI stands for grow knowledge into being.
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B
Oh my goodness, that's amazing. I love that.
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C
So it's all about helping people to be at their best.
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B
Got it. That is great. And tell us exactly what is Nobi and AI?
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C
It's a great question. So Novi AI really is the opportunity to quickly create, structure, design, digitize and deliver training on any topic. Training, communications and engagement for teams in instantly, in minutes.
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B
Wow.
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C
So it's really your authoring tool meets your LMS in social media.
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B
Oh my goodness, that's amazing. And do you specialize in certain industries, certain type of companies? Tell us a little about that.
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C
Absolutely. I think because we are mobile first micro learning. So we're one of the global leaders in the whole micro learning learning on your phone. Naturally we tend to support a lot of what we call the deskless industries. There are 2.6 billion of those.
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B
Wow. And I've never heard of desk less industries, but I mean it's so logical.
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C
Yeah. I mean you can also call it frontline industries. So there would be things that we don't even consider or think about like the retail industry, hospitality, health care. If doctors and nurses are deskless, they're on the, they're on the ground with patients, pharmaceutical, any kind of agent of any kind, insurance, real estate, sales. Right. Teachers are actually deathless workers because teachers are in front of the classroom. So you have many industries, volunteer NGO where you have volunteers on the ground, field service technicians. So any type of industry where you're meeting with people on the ground and not sitting behind a desk is considered a. And there are 2.6 billion people in this industry and growing, of course, your gig economy workers, your grab drivers, your Uber drivers. Right.
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B
And what's the one thing they all have in common? Most of them have a phone or iPad versus your big laptop and a desk.
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C
That's right. And so you need training that was optimized for people who are on the go, who are going to learn from their phone. Not optimized. Not optimized for the desktop and like adapted to the phone, which is how most work. We were designed for the phone.
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B
Wow. Wow, that is amazing. Oh my gosh, that's great. So talk to us about like this holy smokes moment. What's one Jaw dropping moment. When people first experience Novi AI and, and realize that this changes everything for them.
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C
Okay, so I mean, even when I saw the demo, I had a jaw dropping moment. So, okay, so one of the biggest pain points that anyone, any leader, any trainer speaker faces and that is how it takes three to six months to design, digitize and create a digital experience. You got to research it, you got to take the topics. I mean, I was at a conference and someone said it takes a year for their company to come up with one course. Okay, well let's go. Average is three to six months. Imagine taking all of your inputs, your ideas and your content. You throw it into Nobe AI and you say, hey, Nobe AI agent, why don't you do the work for me? And then in three to six minutes, before your very eyes, you watch it structure, design and digitize the entire training experience. And it's ready to go within three to six minutes.
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B
Wow.
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C
It's absolutely phenomenal. And jaw dropping.
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B
Right? And you know it's jaw dropping if the founder says it's jaw dropping.
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C
And because I use it like, I use it, I solve, I, I use this for myself, I use it for my keynotes, for my training onboarding, like monthly all hands meetings. I use it for, for training like I use it for everything that I need. Where I need to train, engage and align, I use it.
- [07:17]
B
Wow. And then so break it down for us a little bit. We're gonna pull up the hood. Look in the brain of Novi AI. If I want to create some training, what do? What must I provide to it? Am I providing PowerPoints, Excel? Just some prompting, what am I providing to get this great training in a couple of minutes?
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C
Yes. And so you can start with just a prompt. You have an idea. Let's say you want to create how to drive the most engagement with lead with AI. Then you would put in your ideas of what you want the training to include and then you would customize it to your target audience. The style. Do you want to be fun, casual or professional? What's the tone of voice you want to use? Do you want to do storytelling mode or do you want to be using simulations and role play? So you design all of that and oh, by the way, you want to do it in 70 languages, go for it. So you design the parameters of what you want and even with just your ideas, boom, it'll create it. Or you have existing, and most companies have existing, they have stacks of documents, right? They have PDFs, they have videos, they have audio, they can upload any of their content and it would tailor to their content. So you have all of this like, almost like a graveyard of documents. So you can now take your graveyard of content that exists in your company, in your archives and give it a new life.
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B
Give it a new life. Reincarnation.
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C
Reincarnation. So that your data is absolutely. Is applied and used and accessible to your employees in a way that's engaging, that's fun. It's bite sized. Right. So Nobi AI has been trained in micro learning instructional design which we pioneered. Gamification, behavior design. So it is a very. It's almost like it has a master's in educational design and training design. So it is not a dumb AI. It is a very intelligent AI agent that essentially will take the content and not just put it into a digital form. It's applying the methods to make it engaging and effective.
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B
Wow. And then talk to us a little bit about the gamification of it. How does that work? Sure.
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C
In terms of learning designed for adults and actually even for all humans, learning should be fun, it should be bite sized because we can't retain things that are too long and it's got to change our behavior and cause us to apply things. So gamification is a combination of nudging, of giving you that endorphin when you achieve and accomplish something. A word of encouragement. It could be a leaderboard. So gamification can show up in all kinds of ways or even surprises that pop up, hey, Tamara, how are you doing? Or great job. Or you're now at this point of accomplishment, just like Pikachu monster, that kind of pokes out. So gamification takes many different forms and those are all embedded into the design of Nobi. That's why we are one of the top performers in terms of impact, retention and application of skills.
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B
Wow. And in terms of graphics, does it help with graphics? And what's the output? Is it PowerPoint? Is it a PDF? What's the output?
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C
Output Girl, let's move beyond PowerPoint. PowerPoint is a 40 year old software, so that's okay. So let's take. So I don't even really use PowerPoint anymore. Rarely I take the PowerPoint old PDFs I have. I input it inside. The output is a multimedia experience which is a combination of images. So we have AI generated images. You can put your own charts and graphs if you want. But it's images, it's text, it's Q and A, open ended questions, it's reflection, it's a game, it is a quiz. It is a knowledge check. It's an application. It's a capture selfie in a video, upload a role play, a video of you doing a role play. So that entire experience, what I just shared, this is the stuff that usually requires lots of training and a master's.
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B
In instructional design and sometimes even like a developer or a graphics designer and all that. It can be really expensive to create training. So I put my old PowerPoints, I'm getting at that out of my mind, my PDF, and then the training itself. The output is on my phone that I can walk around with and train as I'm on the go.
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C
You can do. Yeah, exactly. You can access the training for yourself, or you can share that with everyone else. It's accessible on any device, phone, laptop, iPad, whatever device you have in any language. So. So you're able to access it on the go, even. Even when you're on the toilet.
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B
Got it. Okay. And I can edit it from my phone, just on my cell phone.
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C
So if I'm the creator. So let's say you're creating a training and you're the creator, and I'm your learner or your participant. You create. You use the Nobe AI creator to take any PowerPoint you have, put it into the Nobe AI agent, let the AI agent do its magic, and then outcomes, the training, you share it with me. And now I'm accessing it, and you're getting all the data. You know, everything that I said, you know, qualitative, quantitative, my quizzes, my assessments, anything you want to test me on or engage with me on. You have all the data.
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B
Wow, wow, wow, wow, wow, wow. And you talked to us earlier about. You were. You were amazed your jaw dropped when you saw NOBE AI and what it could do. Talk to us about what I call real world magic in terms of, you know, one of your customers experienced something, one of your case studies, where they literally got chills. I don't know, but. And then you got a call and you did a victory dance. You can show us the victory dance if you want to as well. Like, talk to us about that chill moment. Chills moment for one of your customers.
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C
I literally just talked to someone yesterday. They train 6,000 teachers in preschool across over 180 centers.
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B
Wow.
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C
It was nearly impossible for them to get everyone in the room. And using Nobe, they said that it saves over 80% of their productivity.
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B
Wow.
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C
It's so easy and intuitive to create. So it's not. It's so. It used to take them hours. So not Only does it take three to six months to design one of these things? It costs on average about $10,000. So like you said, it's expensive. Yep. So save them over 80% of their time so that they could really focus on the high value. Engaging activ.
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B
Yeah, no, sorry, go ahead. What were you saying?
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C
But also in terms of cost savings, it's tremendous because now Instead of costing $10,000, you're doing it in dollars, right?
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B
In dollars. Wow, that is great. And then the teachers, the preschool teachers, they can then go through the training at their leisure. Like, it's a. It's asynchronous. Is it synchronous as well?
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C
Both. All n. It could be synchronous, asynchronous, blended. They can do it like online, offline. They can do it with a zoom call or so. It's really flexible. It's like your digital companion.
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B
Right. I actually had a conversation this Sunday with one of my good girlfriends that was thinking about doing some training and then she wanted it to be a part of, you know, the continuing education units, etc, and she was like, oh, my gosh, I have so much information and knowledge in my mind and I have to, like, get it down. And I am going to definitely text her after we get off this and tell her she needs to go to Nobi AI, like immediately. I told her immediately. I told her we're going to touch base in a week and at that point she should have everything. And she really can have everything. I mean, we can talk tomorrow at this point, as fast as nobody works.
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C
No, I mean by the end of this conversation, you and I could even take this podcast and take the podcast and turn it into a training experience so we can talk about offline.
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B
Yes, we are going to talk about that.
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C
It's really, in terms of data, why I do it is this is not a tool in terms of training design. Often the leader will outsource it to their HR or their LND team. NOBE AI is so easy, the leader should use it.
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B
Wow.
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C
Because it takes the leader longer to explain what they want created in OB AI. Right. Instantaneous. And so the magic, and we hear the magic. We literally. I have recordings of clients going, wow, wow, wow. Because they are amazed. And I just got another email from another one. So in terms of the ability to create, not just create it, but to be able to deliver in a. In a ready form process is time consuming. It's beautiful.
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B
I mean, basically with NOBE AI, you have eliminated the concept of delegation. Do it yourself.
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C
You can still delegate, but then you like it on the high value activities, right? I believe really much because, you know, my vision is to humanize. Right. So I'm not trying to get rid of people on your team. What I'm trying to say, empower your people to do what they do best, which is pch. Lies. Contextualize and humanize. Right? Because there's going to be a tomorrow style. There's going to be a tone of voice that you're going to use. There are going to be some images and emojis that you like to use that are. Are you. So you want to tailor it to the person and not be a generic AI generated thing.
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B
Right, right, right.
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C
That's where the human touch becomes really important. Differentiated.
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B
Yeah, no, that is wonderful. I have goosebumps and chills at this point. I can't wait to like, dig into Nobi AI, huh?
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C
You want to try for free? You can try for free.
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B
Oh, y' all heard it here first. Because she knows you're gonna love it. It's going to make your life easier, so why not?
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C
Yeah, everyone can try it for free. Yeah.
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B
Yeah. That's amazing. Let's talk about ethics. What are some of. I mean, this is a powerful tool. What are some of the ethical components that you have to keep in mind to make sure that you protect the human in the loop? Particularly since you talked about, like human humanization and humanizing and keeping the human components there. Talk to us a little bit how you think and how you approach ethics.
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C
I love this question, and it is what keeps me up at night. There are different ways that we do this. Your data privacy and safety is of utmost importance. You have, let's say, your podcast, you have your PDF documents and your PowerPoint. You upload that into the Nobe AI Agentix system. That data is not used to feed any AI engine. First and foremost, you own your data. It's yours, it's protected, and we are not monetizing your data. A thousand percent belongs to you and it's used for your training. You own it, you can delete it, do whatever you like, you distribute it or not. Right. It's totally up to you. So that's one. On terms of data privacy, in terms of all of the user data that's in our system, it's all masked and scrambled. I, even as the CEO of nobe, can't go into your account and find out what's happening and who you are.
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B
Got it, Got it.
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C
Data privacy is very important, but also in terms of the ethics, we're constantly testing the ethics to make sure that we're putting guard rules in place to make sure that it's only operating within the context of the content. So we launched an AI personal study buddy and an AI curator coach. The AI study buddy helps the learner to go deeper into the content, but you can't ask it any content outside of the topic itself.
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B
Okay.
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C
So we protected it so that it's not going to give you content from way out there. If you didn't update it, if it's not in the context, it will not give you advice. It'll say, I'm so sorry, that's out of s of my scope. We have not discussed that in this program, so I can't answer that question. So those ways that we are looking at how we protect our users as well as our creators.
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B
Awesome. That is amazing. I love that. I love that. Particularly the buddy. The buddy system is important. Let's talk about the big future. Where do you see Nobi AI in the future? And how will people feel knowing that the world is powered by NOBE AI?
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C
I love the question and I love thinking about the future. One thing I can imagine is it's almost like a both end. You have companies who need to upscale, especially at the speed of AI now using oba, they're now creating customized libraries on the go. I'm creating personalized library for this team. This manager is creating this person and this team. And you're not having to wait for a centralized learning system.
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B
Right?
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C
You're creating on the go. Right. Quality experiences and then you get down to the personal level. Maybe I just want my own personalized learning. I cannot use Nobi AI to create my own study guides of things that I want to learn and transform and things that I want to be sticky. This is going kind of to the next level. It's not. I just want to read an article. I'm not an expert if I read 10 articles, but I really go deeper into the content, apply it, reflect on it, and kind of really almost like the case study method, right? Go through it in Q and A with it. I just design my own training on any topic that I want.
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B
Right?
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C
So you can imagine now a world where now you're both creating your own training as you need, change your behavior and mindsets. Or you're getting access to global experts around the world who are also creating that and they're also creating that real time and then also within your work context. So that's the future that I see where now, instead of PowerPoint you're using a tool like Nobe AI, which is just better, more effective, it has data management and it's faster.
- [21:01]
B
Right, Right. I love that. Now our listeners, they always have this thing of like, prove it to me, make me a believer. What's one thing this week that our listeners can go try, build, explore to really see the power of Novi AI.
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C
It's honestly hard to imagine what I'm saying without doing it yourself and seeing it. You got to see it to believe it, right? So I would encourage everyone to go to Nobe AI Explore. And then once you do that, take any topic you want to create or an existing PDF, PowerPoint, whatever document you have, upload it and just grab a cup of coffee and watch the magic.
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B
Wow.
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C
It's honestly that simple. Once you watch the magic, I will buy you coffee. If I'm wrong.
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B
Okay, you heard it. And later we're going to get all of your information so people can reach out to you and learn more about Nobi AI. Anyway, so you heard it. Coffee on so Young.
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C
If you don't go well, right?
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B
You don't go well. You're like, wait a minute, let me make that clear. If you don't go, wow. Because she knows that you're going to be wild. Okay, so I have my next question from you, which I call one genius to another. So my last guest wants to hear from you. So young. And the question is, having built a business through the emergence and rapid growth of AI, what are some things you know now that you wish you knew when you started?
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C
I think, you know, I didn't start out thinking I was going to build an AI company. Now when you see the power and the pain that people are experiencing and the opportunity to automate, you realize how transformational it can be if it's used for good. If I had known how to really take complex tasks better and then integrate them faster, I would have done that. It's not just about AI tools anymore, it's really about AI agents. Because now the power of AI agents to connect multiple tasks. Our AI agent, Nobe AI Agent uses about six to eight different AI tools. If I had known that because I was also learning about AI and catching up, so learn faster. We would have launched Novi AI Agents last year or earlier and helped people earlier. So for me, my motivation is how can we help as many people as possible, right? I would have loved to see that faster. But we're excited to bring all these different tools together now and so that the AI images make our AI agent a bit More powerful to help as many people as we can. So that's probably what I would have. I wish I would have known earlier just the power of integrating AI systems.
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B
Got it. I love that. I love that. I know it is literally tech changes by the second. So being able to implement and rapid deployment are important and learn as you go and have fun with it too. That's important too while you're making a difference for sure.
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C
Absolutely.
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B
So bonus Rapid fire. So young. Number one, your most overrated tech trend.
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C
Well, I going to answer it in a weird way. I think we need to be on top of what's happening with tech and I think if anything we need to be really on the ball of knowing what the latest tech trends are because they change so rapidly and there's not just one. And so I say that the overrated tech trend should be the understanding of all tech trends and to make sure that we're on top of it.
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B
Most under hyped AI breakthrough I think.
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C
Really the whole agentic AI systems is underhyped, especially the unintended impacts of some of these things, especially on the power consumption required by AI in terms of data usage and the environmental impacts are things I think we need to think more about and think as a community how we address some of these unintended impacts of AI. So while it's good, I think we need to go in eyes wide open to the impact of it and understand how we use it in a good way.
- [25:18]
B
Awesome. I love it. One book everyone should read.
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C
One of my favorites is the Hard Thing about Hard Things by Horowitz. Especially if you're a founder and an entrepreneur. Because it is hard. It is hard to build things and it's hard to build things that matter.
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B
That matter. Okay, love it. Everybody go out and read it if you haven't. So lastly, the boldest AI prediction you believe.
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C
I do believe in superintelligence and I do think that it's coming. I don't know when, but it might be sooner than we think. So I do believe that that's why we need to understand how we can start to put guardrails and understand a human plus AI world. And so I do believe that superintelligence is in the roadmap.
- [26:06]
B
Awesome. I love that. Well, so young. I've so enjoyed this conversation. I am excited about NOBE AI. I've known about NOBE for a while and now this AI tech just really makes it really juicy, to be honest. I guess that's the sexy juicy, whatever you want to call it. And Like I said, I was having a conversation this weekend and I literally have a friend that I know will benefit from it from this week. So I'm going to tell her, I'm going to text her when we finish so that she can definitely look into it. If not tonight, tomorrow. So thank you so much. So how can our guests learn more about Nobi, get in contact with you, learn more about the company, learn more about the tech?
- [26:44]
C
Absolutely. I think the best place to go is just to knowby AI. Knowbe with a G because it stands for knowledge into beings. The G N o W B E A I kind of get your hands wet. Try it out or book a demo so we can show you the cool back end. The back end analytics stuff is pretty cool and you don't get that in your free demo. Contact us. I would love to stay in touch on LinkedIn. My name is so dash young, so very young. And you can find LinkedIn. So we're happy to stay connected and help you in any way that I can.
- [27:17]
B
Awesome, awesome, awesome, awesome. Well, good to see you. Good to reconnect and everyone go check out Nobe G N o W B E A I thank you so much for being a guest and for sharing your great tech. I am excited.
- [27:33]
C
Thank you so much. My, it was so fun and I love what you're doing. It's amazing.
- [27:37]
B
Thank you. Thank you. Till next time everyone. Bye bye.
- [27:41]
A
Thanks for tuning in to lead with AI. I'll see you next time as we continue exploring the cutting edge innovations shaping AI across the public and private sectors. Until then, keep leading with AI.