Today's podcast explores how SEO is evolving in 2026 and what it means for agencies and SMBs navigating an increasingly complex digital landscape. We dive into the impact of AI, shifting search behaviors, and why SEO remains a critical growth channel—especially as more small and medium-sized businesses choose to outsource it.

Today we unpack the latest trends shaping SEO, practical strategies for agencies to scale and win clients, and what truly drives results and long-term retention. Whether you're building an SEO offering or refining your approach, this conversation brings together insights on growth, execution, and the future of search.

About the guest

Nic Padilla is the Director of Business Development at Boostability, a global white label SEO provider supporting agencies and partners in more than 15 countries.

With a strong focus on scalable and sustainable growth, he helps agencies expand their service offerings through SEO, local optimization, and AI-driven strategies without increasing internal overhead.

Nic has worked with thousands of partners worldwide, enabling them to build predictable recurring revenue streams and improve long-term client retention.

Boostability is a leading white label SEO provider that helps digital agencies, SaaS companies, and marketing firms scale their services without adding operational complexity. Serving over 30,000 customers globally, the company delivers affordable, scalable SEO solutions, including local SEO, link building, and AI-powered optimization strategies. With dedicated support, transparent reporting tools, and a proven fulfillment model, partners can confidently deliver measurable results while staying focused on growth.

Guest social media

-Website: https://www.boostability.com/

-LinkedIn: https://www.linkedin.com/company/boostability/

-Twitter/X: https://x.com/Boostability

Host social media

- Website: www.siinda.org

- LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true

- Facebook: https://www.facebook.com/followsiinda/