Personal branding has never been more important—or more misunderstood. In a world where visibility often gets confused with self-promotion, today's conversation explores a different path: building a reputation through value, credibility, and impact. We'll discuss why personal branding is no longer optional, how professionals can stand out without becoming influencers, and what it really takes to create lasting authority in the age of AI. Join us for an insightful discussion on becoming both valuable and visible.

About the Guest

Vanessa Errecarte is the author of the new book, Valuable & Visible: Redefining Personal Branding by Leading with Impact Over Image, published by Wiley in Spring 2026.

An award-winning lecturer, marketing consultant, and founder of Marketing Simplified, Vanessa has spent more than two decades helping organizations and professionals clarify their value, stand out authentically, and create meaningful impact.

She teaches one of the nation's only for-credit MBA courses in personal branding at the UC Davis Graduate School of Management, along with several highly regarded marketing courses, and has twice been named Teacher of the Year.

Recognized as a "favorite professor" by Poets & Quants in its Best & Brightest MBA feature, she considers guiding students toward their goals one of her greatest honors.

Vanessa is also a sought-after speaker whose insights have appeared in the Financial Times.

In addition to her professional work, she actively supports boards and philanthropic initiatives dedicated to service and community impact.

Guest social media

- Website: http://vanessaerrecarte.com/

- Facebook: https://www.facebook.com/vanessa.errecarte/

- Instagram: https://www.instagram.com/vanessaerrecarte/

- LinkedIn: https://www.linkedin.com/in/vanessa-errecarte

Host social media - Website: www.siinda.org

- LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true

- Facebook: https://www.facebook.com/followsiinda/