In this episode, we dive into one of the biggest challenges facing business leaders today—retaining top talent. Why do employees stay—or walk away? How can companies turn professional development into a real competitive edge?

Join us as we unpack one CEO's firsthand experience navigating the shifting world of talent and retention. Whether you're a business leader, HR professional, or simply curious about the future of work, this conversation will leave you with fresh insights and actionable strategies for building teams that last

About the Guest

Mark Peters is the author of The Retention Trap: Stop Measuring Turnover, Start Measuring Talent Investment (Post Hill Press, June 3, 2025), which builds on the insights from his first book, The Source.

He is CEO of Butterball Farms, Inc., recognized nationally as one of The Best and Brightest Companies to Work For® from 2018 to 2024.

In 2003, Mark founded a pioneering coalition of West Michigan CEOs and community leaders to create the SOURCE, a nonprofit that has helped hundreds of workers overcome challenges impacting their jobs while delivering an average annual ROI of 200 percent to partner organizations.

An engaging speaker and storyteller, Mark has presented at TEDx and other major events. Learn more at RetentionTrap.com.

Guest social media

- Website: https ://i-3leadership.com/ ,

s://www.grsource.org/

https://butterballfarms.com/

- Facebook: https://www.facebook.com/i3leadership1, https://www.facebook.com/ButterballFarm

https://www.linkedin.com/company/i-3-leadership , https://www.linkedin.com/company/butterball-farms-inc-/posts/?feedView=all

Host social media

- Website: www.siinda.org

- LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true

- Facebook: https://www.facebook.com/followsiinda/

The Retention Revolution: Why People Stay (or Go)