Podcast Summary: Let's Get Dressed
Episode: From The Archives: Claudia Sulewski On Building Her Dream Wardrobe, A Career on Social Media, and Becoming A Beauty Founder with Cyklar
Release Date: August 11, 2025

Introduction

In this archived episode of "Let's Get Dressed," host Liv Perez welcomes the multifaceted Claudia Sulewski—a renowned social media influencer, actress, and the founder of the body care line Cyklar. The conversation delves deep into Claudia's journey in fashion, her rise on social media, her collaborations with top stylists, and her venture into the beauty industry.

Claudia's Personal Style and Wardrobe

Claudia opens up about her evolving personal style, emphasizing her shift towards investing in high-quality basics over trendy pieces. She shares insights into her daily dressing ethos, highlighting the balance between comfort and style.

Claudia Sulewski [06:01]:
"I really just want to be investing in, like, good quality basics and just good quality clothing that, like, I can imagine myself wearing a million times..."

Claudia discusses her preference for low waist jeans for comfort and current trends, comparing them to the restrictive high-waisted styles of the past.

Claudia Sulewski [07:06]:
"I’m always wearing, like, low waist jeans. They just are more comfortable... this is comfort."

Collaborating with Jared Elner

A significant part of Claudia's style evolution is her collaboration with fashion stylist Jared Elner. Together, they craft outfits that balance feminine, timeless pieces with edgy accessories, creating a signature look that stands out.

Claudia Sulewski [14:03]:
"He really understands how everything is supposed to sit on a body... it's a different version of getting dressed."

Claudia recounts specific looks they've created, such as the Erdem vintage Versace Moschino ensemble for the Academy Museum, which perfectly encapsulates her style blending classic and bold elements.

Claudia Sulewski [15:48]:
"How it came together was really quintessential me... it was so beautiful."

Matching Styles with Her Partner

Claudia and her partner Finneas share a humorous yet stylish rapport when it comes to their wardrobes. While they occasionally end up matching inadvertently, Claudia enjoys borrowing pieces from Finneas's menswear collection to add uniqueness to her outfits.

Claudia Sulewski [19:57]:
"I'm always stealing Alex's, like, Prada button-down or like, things like that that I just love and feel."

Career on YouTube and Social Media

Starting her YouTube journey at the young age of 13, Claudia has amassed a substantial following by consistently producing high-quality, creatively edited content. She discusses the challenges and rewards of maintaining authenticity while navigating the fast-paced world of social media.

Claudia Sulewski [20:04]:
"I just love to be inspired by... pulling songs that inspire something for me."

Claudia also touches upon her recent shift to monthly vlogs, allowing her to capture and share more authentic moments without the pressure of constant content creation.

Pivoting Careers and Building a Brand

Transitioning from content creation to entrepreneurship, Claudia shares her thoughtful approach to building her brand. She emphasizes the importance of taking a slow and steady path to ensure authenticity and sustainability.

Claudia Sulewski [27:48]:
"I have never rushed into things too quickly... making sure that I take different types of classes for a really long time."

Claudia reflects on the stereotypes associated with YouTubers moving into traditional media and acting, advocating for patience and genuine passion in navigating these transitions.

The Launch of Cyclor: A Body Care Line

Claudia introduces Cyklar, her body care line, detailing the inspiration and development behind its signature scent, Crescent. She explains the fragrance’s multi-layered composition, blending woodsy, floral, and citrus notes to create a fresh and sophisticated aroma.

Claudia Sulewski [35:45]:
"It has a little bit of everything in it... it's a jumbled concoction, but I think it was really important for me to set a tone with that first fragrance."

Cyklar aims to offer a gender-neutral brand that emphasizes high-quality, skin-focused ingredients, positioning itself uniquely in the saturated beauty market.

Future Plans and Investments

Looking ahead, Claudia shares exciting news about recent investments from prominent beauty investors like Make Beauty and Fleur. She expresses enthusiasm about the future growth of Cyklar and the collaborative efforts that will drive the brand forward.

Claudia Sulewski [40:43]:
"We have major news investment from the center... so much to come."

Conclusion

This episode provides an in-depth look into Claudia Sulewski's journey as a style icon, social media influencer, and entrepreneur. Her commitment to authenticity, quality, and creative expression serves as an inspiring blueprint for aspiring fashion enthusiasts and brand builders alike.

Notable Quotes:

• Claudia Sulewski [06:01]:
  "I really just want to be investing in, like, good quality basics and just good quality clothing that, like, I can imagine myself wearing a million times..."

• Claudia Sulewski [27:48]:
  "I have never rushed into things too quickly... making sure that I take different types of classes for a really long time."

• Claudia Sulewski [35:45]:
  "It has a little bit of everything in it... it's a jumbled concoction, but I think it was really important for me to set a tone with that first fragrance."

This comprehensive summary captures the essence of Claudia Sulewski's insights on fashion, social media careers, and entrepreneurial ventures, providing valuable takeaways for listeners and readers alike.