Podcast Summary: Let’s Get Dressed – Episode: How Monday Swimwear's Tash Oakley and Devin Brugman Are Re-Imagining The Swimwear Industry and Helping You Find Your Perfect Fit
Release Date: January 20, 2025
Host: Liv Perez
Produced by: Dear Media
1. Introduction and Personal Stories
Liv Perez opens the episode with a heartfelt message addressing the recent Palisades and Eaton fires in Los Angeles. She shares her personal loss, including the destruction of her family's 15-year-old home—"a magical house and was one of my favorite places in the world" (00:06). Liv extends her support to listeners affected by the fires, emphasizing community strength and togetherness.
Notable Quote:
“The hurt is big, but togetherness is bigger.” – Liv Perez (04:45)
2. Introducing Tash Oakley and Devin Brugman
Liv introduces her friends and collaborators, Tash Oakley and Devin Brugman, co-founders of Monday Swimwear. She highlights their journey from running the swimwear blog A Bikini a Day in 2012 to establishing their renowned swimwear brand. Liv expresses admiration for their community contributions, particularly their swift response to the recent fires by donating and volunteering.
3. Origin and Evolution of Monday Swimwear
Tash Oakley and Devin Brugman delve into the genesis of Monday Swimwear. They explain how their extensive experience with swimwear—"we tried on thousands of bikinis" (09:03)—led them to identify gaps in the industry, particularly regarding fit and comfort for diverse body types. This realization drove them to create their own brand focusing on adjustability and inclusive sizing.
Notable Quote:
“We know exactly what is missing from this industry. And we were like, let's do it ourselves.” – Devin Brugman (09:17)
4. Partnership Dynamics
The conversation shifts to the unique partnership between Tash and Devin. Despite being geographically separated and having different aesthetic styles—Trendy 90s vs. Classic Elegance—they maintain a harmonious working relationship. They emphasize the importance of complementary strengths and mutual respect in running their business.
Notable Quote:
“What we have is very special and unique. So very unique.” – Devin Brugman (05:58)
5. Design Philosophy and Process
Tash and Devin discuss their design philosophy, which blends timeless elegance with modern trends. They focus on creating cohesive accessories that complement their swimwear, such as the Paloma beach bag and styled sarongs. The duo emphasizes intentionality in design, ensuring that each piece not only looks good but also feels comfortable and functional.
Notable Quote:
“We never do anything that we don't like. If we're not comfortable wearing it, it won't sell.” – Devin Brugman (13:20)
6. Focus on Fit and Customer Experience
A significant portion of the episode is dedicated to the importance of fit. Tash and Devin explain their commitment to adjustable designs to accommodate various body shapes and sizes. They highlight their focus on supportive features for larger cup sizes without compromising on style.
Notable Quote:
“Our bikinis are not bras. We want them to feel like a bikini and swimwear—light and comfortable.” – Devin Brugman (23:49)
They introduce their V Range, catering to voluptuous figures, and discuss their high return customer rate as a testament to their successful fit and design strategies.
7. Empowerment and Confidence in Swimwear
The discussion transitions to the empowerment that comes with wearing well-fitted swimwear. Tash and Devin advocate for confidence and self-expression, debunking societal norms that pressure women to balance sexiness with professionalism. They stress that feeling good in swimwear is as much about mental comfort as it is about physical fit.
Notable Quote:
“Sexiness is not just about what you wear. It's about how you feel and who you are as a person.” – Devin Brugman (18:38)
8. Swimwear Trends for 2025
Looking ahead, Tash and Devin share their excitement for 2025 swimwear trends. They highlight the enduring popularity of two-tone designs and the integration of hardware details for a more elevated and luxurious feel. Additionally, they express enthusiasm for the upcoming silver accents and the mixed metals trend within their collections.
Notable Quote:
“The two-tone trend is definitely going to continue, and it’s such a Chanel classic—very chic and feminine.” – Devin Brugman (38:28)
9. Design and Styling Tips
Tash and Devin offer practical styling tips for achieving a cohesive beach look. They emphasize the importance of natural makeup, adequate SPF protection, and coordinated accessories. They also discuss the significance of quality fabrics that are both stylish and practical for beach settings.
Notable Quote:
“Keep your SPF doing this and maintain a dewy balm for that glowing look.” – Liv Perez (26:49)
10. Closing Remarks
In their final moments, Tash and Devin reflect on the success of Monday Swimwear, attributing it to their passion, hard work, and unwavering commitment to quality. They express gratitude for their loyal customers and share their excitement for future collections.
Notable Quote:
“Next summer is gonna be crazy. Crazy.” – Devin Brugman (40:24)
Liv closes the episode by reiterating her support for her community and expressing her deep appreciation for Tash and Devin’s friendship and business partnership.
Key Takeaways
- Community and Support: The importance of coming together during crises and leveraging community strength.
- Inclusive Design: Monday Swimwear’s focus on adjustable, comfortable, and stylish swimwear catering to diverse body types.
- Partnership and Collaboration: Successfully running a business through complementary strengths and mutual respect.
- Empowerment Through Fashion: Encouraging women to feel confident and express themselves through well-fitted swimwear.
- Trends and Innovation: Embracing timeless elegance while incorporating modern trends to stay ahead in the swimwear industry.
This episode of Let’s Get Dressed offers an insightful look into the swimwear industry through the lens of Monday Swimwear’s founders. Listeners gain valuable perspectives on design innovation, the significance of fit and comfort, and the empowering role of fashion in boosting confidence.