Podcast
Let's Talk Business
Hosted by Meny Hoffman · EN
Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. "How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?" Meny Hoffman, CEO of Ptex Group and founder of the Let's Talk Business Platform, will interview some of the world's most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they've had to overcome, how they've reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let's Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let's Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he's fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you're looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let's Talk Business podcast, where he'll share the strategies he's learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don't miss out on all of this and more, right here on the Let's Talk Business podcast.
16episodes
Episodes
Newest firstAll episodes
DON'T HURT YOUR BUSINESS | Episode 4 with Meny Hoffman & Simeon Friedman
2w ago00:46:10Tap to summarizeMost business owners think the problem is sales. But sometimes the business is making money… and the owner is quietly draining it without realizing. In Episode 4 of the finance series, Meny Hoffman sits down again with Simeon Friedman of Saul N. Friedman & Co. to talk about one of the most overlooked parts of running a business: how to pay yourself properly without damaging your company. They break down salary vs distributions, LLCs vs S-Corps, cash flow discipline, partner compensation, and the dangerous habit of treating your business like a personal bank account. This episode is not about being cheap. It's about building a business that stays healthy long term. You'll learn: 👉 The difference between salary, guaranteed payments, and distributions 👉 Why many business owners accidentally destroy cash flow 👉 How reckless withdrawals hurt your leadership credibility 👉 The right way to move money between your business and investments 👉 Why clean financial structure matters when selling a company 👉 How personal expenses can quietly lower your business valuation 👉 Why consistency matters more than random withdrawals If you're building a business, taking distributions, investing personally, or running partnerships, this episode will help you think differently about money, structure, and long-term stability. This is episode four of the finance series. – 🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb - Low in cash? Reach out to Moishy for your LOAN needs: https://ptexgroup.com/loans - 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main 🎯 Book a Clarity Session: https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn – 🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -- 💡 Meny's Practical Pointers 1. Pay yourself consistently. Random withdrawals create chaos for cash flow planning. 2. Your business is not your personal piggy bank. Separate business money from personal investments. 3. If your team is expected to control spending, leadership has to model that too. 4. Clean financials increase the value of your business when it's time to sell or raise money. 5. Before moving money, think long term. The "easy" shortcut today can create expensive problems later. – Episode Timestamps: 00:00 – Why this topic matters 04:00 – Suspended losses and hidden tax issues 09:30 – Salary vs distributions explained 15:30 – LLC guaranteed payments vs payroll 21:30 – How partnerships should handle compensation 27:00 – The danger of draining your business 33:00 – Leadership, spending, and company culture 38:00 – Moving money properly between entities 42:00 – Add-backs, valuations, and clean financials 45:00 – Final takeaways – #LetsTalkBusiness #MenyHoffman #SimeonFriedman #BusinessFinance #CashFlow #Entrepreneurship #Finance #Accounting #LLC #SCorp #BusinessGrowth #Leadership #SmallBusiness #PtexGroup
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COSTLY TAX MISTAKES | Episode 3 with Meny Hoffman & Simeon Friedman
3w ago00:50:51Tap to summarizeMost business owners don't realize they made a costly tax mistake… until it's way too late to fix it. In Episode 3 of the finance series, Meny Hoffman sits down again with Simeon Friedman of Saul N. Friedman & Co. to break down one of the most misunderstood parts of running a business: taxes. Not loopholes. Not gimmicks. Real tax planning. They talk about the difference between reacting to taxes versus planning ahead, why so many business owners wait until April to think about taxes, and the expensive mistakes that happen when you don't fully understand your business structure, cash flow, and investments. They also get into LLCs vs S-Corps, passive losses, real estate write-offs, tax projections, and why "saving taxes" can sometimes lead to terrible business decisions. You'll learn: 👉 The difference between tax filing and tax planning 👉 Why January is already too late for many tax strategies 👉 LLC vs S-Corp explained simply 👉 Why profitable businesses still get crushed by tax bills 👉 The truth about passive losses and real estate deductions 👉 How poor bookkeeping creates tax problems 👉 Why tax decisions should never drive your entire business strategy If you've ever been surprised by a tax bill, confused by business entities, or made financial decisions just to "save on taxes," this episode is for you. This is episode three of the finance series. – 🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb - 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main 🎯 Book a Clarity Session: https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn – 🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -- 💡 Meny's Practical Pointers 1. Tax planning starts before year end. Once January comes, many options are already gone. 2. Don't make business decisions only to save taxes. A bad deal with lower taxes is still a bad deal. 3. Clean books create better tax planning. If your numbers are inaccurate, your strategy will be too. 4. Know your entity structure. LLCs, S-Corps, and C-Corps all impact taxes differently. 5. If you have investments, real estate, or multiple businesses, track everything in one place. Clarity matters. – Episode Timestamps: 00:00 – Why finance knowledge matters for every business owner 03:40 – Revenue growth without profitability growth 09:30 – Collections, receivables, and becoming the bank 16:00 – Walking away from risky clients 20:20 – The mindset around taxes and business growth 24:30 – Tax planning before year end 28:10 – LLC vs S-Corp vs C-Corp explained 35:20 – Real estate losses and passive income rules 41:10 – Common tax planning mistakes business owners make 46:00 – Cash flow planning for taxes 49:00 – Final takeaways and importance of financial clarity – #LetsTalkBusiness #MenyHoffman #SimeonFriedman #Taxes #TaxPlanning #BusinessFinance #Entrepreneurship #CashFlow #LLC #SCorp #Accounting #SmallBusiness #PtexGroup
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NEVER RUN OUT OF CASH | Episode 2 with Meny Hoffman & Simeon Friedman
4w ago00:40:00Tap to summarizeWhat happens when your business looks profitable… but you still feel broke? In Episode 2 of the finance series, Meny Hoffman sits down again with Simeon Friedman of Saul N. Friedman & Co. to talk about one of the biggest reasons businesses struggle: cash flow. You can have strong revenue, good margins, and still constantly feel pressure around payroll, vendors, and bills. Why? Because profit and cash are not the same thing. They break down how cash actually moves through a business, why slow receivables quietly destroy healthy companies, and how many business owners accidentally create their own cash flow problems without realizing it. This episode is about building financial breathing room before things become stressful. You'll learn: 👉 The difference between profit and actual cash flow 👉 Why profitable businesses still go out of business 👉 How slow receivables destroy healthy companies 👉 Why inventory and large purchases create pressure 👉 How to use cash flow projections properly 👉 The smart way to take money out of your business 👉 When a line of credit helps and when it becomes dangerous If you constantly feel like money comes in and disappears just as fast, this episode will help you finally understand why. This is episode two of the finance series. – 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn – 🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -- 💡 Meny's Practical Pointers Cash flow is oxygen. A profitable business can still suffocate without cash. Slow paying customers are not just annoying. They can quietly kill your business. Big purchases should fit into a cash flow plan, not emotional decisions. Take money out of your business with discipline, not randomly whenever cash comes in. Even simple cash flow projections can remove huge amounts of stress and chaos. – Episode Timestamp: 00:00 – Why cash flow matters more than most owners realize 03:00 – Profit vs cash flow explained simply 08:20 – Accrual vs cash basis accounting 14:00 – Why profitable companies still fail 18:30 – Slow receivables and collection problems 23:40 – Sales teams vs finance teams 27:00 – Inventory, equipment, and financing decisions 31:20 – Healthy cash flow habits for business owners 35:10 – Taking money out of your business the smart way 38:00 – Final takeaways and next episode preview – #LetsTalkBusiness #MenyHoffman #SimeonFriedman #CashFlow #BusinessFinance #Entrepreneurship #SmallBusiness #Accounting #FinanceTips #BusinessGrowth #FinancialManagement #PtexGroup
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KNOW YOUR NUMBERS | Episode 1 with Meny Hoffman & Simeon Friedman
May 400:39:07Tap to summarizeMost business owners are working hard… but still have no real idea what their numbers are actually saying. You're making decisions every day. Hiring. Spending. Growing. But if you don't know your numbers, you're not deciding… you're guessing. This episode kicks off a brand new finance series on Let's Talk Business, where Meny Hoffman sits down with Simeon Friedman of Saul N. Friedman & Co. to break down the part of business most people avoid. They get into why business owners avoid their numbers, what you actually need to track, and how understanding just a few key metrics can completely change how you run your business. You'll learn: 👉 Why "ask my accountant" is a dangerous mindset 👉 The difference between guessing and actually knowing 👉 What numbers every business owner must track 👉 How margins, profit, and cash flow actually work 👉 Why clean books are behind every successful company If you're running a business and feel like you're just pushing forward without full clarity, this is where that changes. This is episode one of the finance series. Start here! – 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn – 🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -- 💡 Meny's Practical Pointers If you don't know your numbers, you're guessing. And guessing is not a strategy. Your accountant looks backward. You need numbers to make decisions today. Track the basics. Profit, margins, and cash flow. That's your foundation. Margins matter more than revenue. Revenue looks good. Margins make you money. Clean books don't make you successful, but every successful business has them. – Episode Timestamp: 00:00 – Why this finance series matters 02:30 – Why business owners avoid numbers 07:00 – The danger of guessing 11:30 – What numbers actually matter 18:00 – Profit vs margins explained 25:00 – Service vs product margins 30:00 – Clean books and decision making 36:00 – Final takeaways + what's next – #LetsTalkBusiness #MenyHoffman #SimeonFriedman #Finance #BusinessGrowth #Entrepreneurship #CashFlow #Profit #Margins #SmallBusiness #PtexGroup
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The Truth About Hiring and Managing People | Feat. Chesky Weinberger
Apr 1400:56:43Tap to summarizeWhat actually happens when a business starts growing, but the people side is a mess? In this episode, Meny Hoffman sits down with Chesky Weinberger, Co-Founder and COO of Topaz HR, to break down one of the most overlooked parts of business… people. From hiring the right way to fixing culture, to knowing when it's time to step in before things fall apart, Chesky shares real, practical insights from working with companies at every stage of growth. They talk about why most business owners wait too long to deal with people issues, how better communication can change everything, and what it really means to build a team that works. You'll learn: 👉 How to know when it's actually time to hire 👉 What most people get wrong in the hiring process 👉 Why culture problems don't fix themselves 👉 How to handle raises and value conversations the right way 👉 Why communication is the most underrated business skill If you're building a team, managing people, or feel like things are starting to get messy behind the scenes, this episode will give you a much clearer way to think about it. – 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn – 🔗 Episode Links 👤 Connect with Chesky Weinberger: https://www.linkedin.com/in/chesky-weinberger-436b44b2/ 📘 Learn more about Topaz HR: https://topazhr.com/ 🌍 Global services: https://topazhrglobal.com/ 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi 💡 Meny's Practical Pointers 1. Don't ignore people issues. Deal with them early before they grow. 2. Hire with clarity. Know the role and what success looks like. 3. Culture comes from consistency, not perks. 4. Raises should be based on real value. 5. Better communication solves most problems. – Episode Timestamp: 00:00 – Intro and Chesky's background 03:00 – The moment that changed how he sees people 06:00 – Why people are the core of every business 08:00 – The biggest hiring mistakes business owners make 12:00 – How to hire with clarity and structure 16:00 – Interviewing tips that actually work 22:00 – Salary, value, and tough conversations 27:00 – When a business needs real HR systems 32:00 – Culture myths and what actually matters 36:00 – Fixing broken teams and communication 40:00 – How the workforce is changing today 43:00 – Topaz HR and final advice 49:00 – Rapid fire questions #LetsTalkBusiness #MenyHoffman #CheskyWeinberger #Hiring #Leadership #Entrepreneurship #HR #BusinessGrowth #TeamBuilding #PtexGroup
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HOW CLIENTS LEARN TO TRUST YOU | Episode 6 with Meny Hoffman & Pinchus Shiff
Mar 900:44:49Tap to summarizeThis episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive. Sales is the engine of every business, and without the right system in place, opportunities slip through the cracks. Pipedrive is a simple, powerful CRM that helps sales teams stay organized, track deals properly, and never miss a follow up. Flow Digital, one of the top Pipedrive experts, helps businesses implement it the right way — with smart automations, clean workflows, and reporting that gives real clarity. 🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb — In Episode 6 of the Let's Talk Business sales series, Meny Hoffman and Pinchus Shiff talk about something that quietly determines how successful you'll be in sales: your reputation. Not your company's marketing. Your name. Why do some salespeople become the person everyone calls in their industry, while others are constantly chasing the next lead? In this episode they break down how trust actually builds over time, and why becoming "the guy" in your space can completely change how business comes your way. They talk about personal branding, social media, referrals, and whether a salesperson really needs to attach their identity to the product they sell. And just as important, they discuss what happens when momentum slows down and how to figure out whether the real problem is leads, strategy, or conversion. This episode is about understanding how clients start to trust you, and how that trust turns into consistent business. You'll learn 👉 Why becoming known in your niche changes everything in sales 👉 Whether you actually need personal branding to succeed 👉 The difference between marketing yourself and marketing your company 👉 Why copying someone else's sales style rarely works 👉 How to diagnose where your sales process is actually breaking down If you're in sales, building a pipeline, or trying to figure out how to become the person people automatically think of in your space, this episode will change how you think about reputation and trust. This is episode six of the sales series. Now we're talking about your sales brand. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ --- This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com. Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ —— 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Welcome back & setting the tone for Episode 6 02:30 Fear of failure vs fear of judgment 06:40 When a venture fails but you're not a failure 10:20 Why sales feels lonely 13:50 Confidence vs self esteem explained 18:30 Taking action even when you're nervous 22:10 Boundaries vs entitlement in sales 26:40 Startup mode and "whatever it takes" 31:00 When fear actually interferes with your growth 35:20 Learning from failure without staying stuck 38:00 Final thoughts on confidence and moving forward --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup
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THE PRESSURE TEST OF EVERY SALES CAREER | Episode 5 with Meny Hoffman & Pinchus Shiff
Mar 100:34:23Tap to summarizeThis episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive. Sales is the engine of every business, and without the right system in place, opportunities slip through the cracks. Pipedrive is a simple, powerful CRM that helps sales teams stay organized, track deals properly, and never miss a follow up. Flow Digital, one of the top Pipedrive experts, helps businesses implement it the right way — with smart automations, clean workflows, and reporting that gives real clarity. 🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb — In Episode 5 of the Let's Talk Business sales series, Meny Hoffman and Pinchus Shiff tackle the part of sales that breaks most people: rejection. Not the motivational "just stay positive" version. The real version. Getting told no. Getting ignored. Following up and feeling stupid. Losing deals you thought were closed. And still having to show up the next day like nothing happened. They break down why rejection feels personal, how to stop tying your identity to the outcome, and what strong salespeople do differently when they're hearing "no" all day. This episode is about building stamina. Mentally, emotionally, and professionally. So you can keep moving, keep improving, and keep closing without burning out. You'll learn 👉 Why rejection hits so hard and how to stop internalizing it 👉 How to follow up without sounding desperate or annoying 👉 What to do when you're doing the work but results aren't coming yet 👉 How to stay consistent when your confidence takes a hit 👉 When a "no" is a real no and when it's just part of the process If you're in sales, building a business, or leading a team, this episode will help you handle rejection with a clearer head and a stronger approach. This is episode five of the sales series. Now we're getting into rejection. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ --- This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com. Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ —— 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Intro 00:25 Fear of judgment vs fear of failure 02:10 "You're not a failure, the venture failed" 07:35 Topic intro: confidence, rejection, identity 09:15 Sponsor: Flow Digital + Pipedrive 11:35 Being accessible and mentorship 15:10 Trauma, fear, and doing the action anyway 20:30 Whatever it takes vs boundaries 26:45 Work life balance reality 28:25 Confidence vs self esteem 34:10 Closing takeaway + wrap --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup
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BUILDING REAL CONFIDENCE | Episode 4 with Meny Hoffman & Pinchus Shiff
Feb 2200:40:16Tap to summarizeThis episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive. Sales is the engine of every business, and without the right system in place, opportunities slip through the cracks. Pipedrive is a simple, powerful CRM that helps sales teams stay organized, track deals properly, and never miss a follow up. Flow Digital, one of the top Pipedrive experts, helps businesses implement it the right way — with smart automations, clean workflows, and reporting that gives real clarity. 🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb — In Episode 4 of the Let's Talk Business sales series, Meny Hoffman sits down with Pinchus Shiff to discuss one of the most misunderstood topics in sales: Confidence. They explore the difference between confidence and self-esteem, why fear is often tied to judgment rather than failure, and how successful salespeople move forward even when they feel uncomfortable. The conversation also covers work-life balance versus entitlement, startup mentality versus boundaries, and how to recover from setbacks without allowing them to define your identity. You'll learn: 👉 The difference between confidence and self-esteem and why it matters 👉 Why action builds confidence more than preparation ever will 👉 How to handle fear without letting it control your decisions 👉 When boundaries are healthy and when they limit growth 👉 How to separate a failed venture from personal failure If you've ever struggled with rejection, self-doubt, or the pressure that comes with sales and leadership, this episode offers practical perspective you can apply immediately. This is episode four of the sales series. Now we're getting into the confidence. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ --- This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com. Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ —— 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Welcome back & setting the tone for Episode 4 02:30 Fear of failure vs fear of judgment 06:40 When a venture fails but you're not a failure 10:20 Why sales feels lonely 13:50 Confidence vs self esteem explained 18:30 Taking action even when you're nervous 22:10 Boundaries vs entitlement in sales 26:40 Startup mode and "whatever it takes" 31:00 When fear actually interferes with your growth 35:20 Learning from failure without staying stuck 38:00 Final thoughts on confidence and moving forward --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup
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WHY PEOPLE SAY YES | Episode 3 with Meny Hoffman & Pinchus Shiff
Feb 1600:35:54Tap to summarizeThis episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive. Sales runs every business, and a proper CRM makes all the difference. Pipedrive is an easy-to-use CRM that helps teams stay organized, never miss follow-ups, and close more deals. Flow Digital, one of the top Pipedrive experts, helps businesses set it up the right way with smart automations and AI-powered workflows. 🎁 Special offer: Start a free Pipedrive trial and get a free 45-minute CRM setup consultation at https://flow.digital/ltb —— Why do people actually buy… and why do so many "almost closed" deals fall apart at the last second? In episode three of the Let's Talk Business sales series, Meny Hoffman and Pinchus Shiff go straight into the psychology behind buying decisions. This episode is not about scripts. It's not about sounding smooth. It's about understanding what actually triggers someone to say yes. They break down the three core drivers behind every sale: problem, trust, and solution. Why most salespeople talk too much about features and not enough about real pain. Why sending proposals too early kills deals. And how to know when you're being played… versus when a buyer is genuinely serious. From enterprise mistakes to pricing objections to letting bad clients walk away, this conversation gets real about what separates activity from actual closing. You'll learn 👉 Why no one buys without a real problem 👉 How to know if trust has actually been built 👉 When to push for a decision and when to walk away 👉 Why some "yes" clients turn into nightmare clients 👉 How to stay in control of the sales process without manipulating If you've ever felt like you did everything right and still lost the deal, this episode will change how you approach every sales conversation. This is episode three of the sales series. Now we're getting into the psychology. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ --- This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com. Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ —— 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Why understanding buyer psychology matters 02:10 The enterprise deal story that changed everything 06:40 What people really think about salespeople 09:30 The first trigger to buy is a real problem 14:50 How to uncover pain without manipulating 19:40 Building trust before talking price 24:30 When to push for the close 28:20 Why some signed clients become bad clients 31:40 Controlling the process without being pushy 34:30 Knowing when to walk away --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup
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HOW TO PICK THE RIGHT SALES LANE | Episode 2 with Meny Hoffman & Pinchus Shiff
Feb 800:30:57Tap to summarizeThis episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive. Sales runs every business, and a proper CRM makes all the difference. Pipedrive is an easy-to-use CRM that helps teams stay organized, never miss follow-ups, and close more deals. Flow Digital, one of the top Pipedrive experts, helps businesses set it up the right way with smart automations and AI-powered workflows. 🎁 Special offer: Start a free Pipedrive trial and get a free 45-minute CRM setup consultation at https://flow.digital/ltb --- Why do great salespeople fail in the wrong company… and average ones win in the right one? In episode two of the Let's Talk Business sales series, Meny Hoffman continues the conversation with Pinchus Shiff, co founder of Friday, going deeper into one of the most misunderstood parts of sales success: environment and industry. This episode isn't about motivation or hustle. It's about choosing the right place to sell, the right product to stand behind, and the right setup that lets salespeople actually win. They break down why passion for the product matters more than talent, how the wrong industry can drain even the best salesperson, and why company culture can quietly make or break performance. From construction to payroll, from enterprise deals to quick closes, this conversation gets brutally practical about how different personalities thrive in different sales environments. You'll learn 👉 How to choose the right industry for your personality 👉 Why liking your product isn't optional 👉 The difference between high ticket and volume sales and who each is for 👉 Why first time salespeople fail without the right environment 👉 How to tell if it's you… or the company holding you back If you're in sales, thinking about switching industries, or hiring salespeople and wondering why results are inconsistent, this episode will save you years of trial and error. This is episode two of the sales series. We're building this step by step. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ --- This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com. Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ —— 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Why this sales series exists 01:40 Is sales really for everyone 05:30 People skills vs real sales skills 10:20 Why most people quit sales too early 15:10 Introvert vs extrovert in sales 19:40 Commission only vs salary debate 24:10 When effort is there but results are not 28:30 How to know if you picked the wrong setup --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup
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