Podcast
Leveling Up with Eric Siu
Hosted by Eric Siu · EN
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
61episodes
Episodes
Newest firstAll episodes
How I Built A $6.3B Network From Scratch (BTS Private Business Summit)
Jun 25, 202500:10:54Tap to summarizeMost people underestimate how far genuine relationships can take them. I share lessons from a private marketing event that’s driven over $6.3 billion in revenue, and why real networking starts with giving first. I talk about the ups and downs of hosting these events, how being a connector creates long-term value, and why relationships—not just tactics—are what truly compound. TIMESTAMPS (00:00) Building a Billion-Dollar Network (04:20) Creating Networking Opportunities (06:43) The Importance of Relationships in Networking How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
Transcribe →Practical, Real World AI Business Hacks To Deploy Now (Important)
Jun 18, 202500:33:34Tap to summarizeAI is rewriting the rules of business—faster than most people realize. In this talk I had at the YPO Global Marketing Summit, I break down how AI is enabling leaner teams to drive real revenue, shift business models, and operate at scale. I share frameworks for implementation, how SEO is evolving into search everywhere, and how we’re using AI for recruiting, content creation, and cost efficiency. From building community to deploying autonomous workflows, this is about staying relevant—and ahead—as the landscape keeps changing. TIMESTAMPS (00:00) Introduction to AI in Business (03:12) The Evolution of Business Models with AI (05:59) DIY vs. Done With You: AI Implementation Strategies (08:47) The Future of SEO: Search Everywhere Optimization (12:01) Leveraging AI for Recruitment and Team Efficiency (14:51) Building Communities and Content Creation with AI (18:13) The Role of AI in Cost Reduction and Business Growth (21:00) The Future of AI: Autonomous Agents and Workflows (23:49) Conclusion: Embracing AI for Competitive Advantage How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
Transcribe →LLM TIER LIST BASED ON MONEY MAKING POTENTIAL
Jun 11, 202500:11:26Tap to summarizeIn this episode, I break down the AI tools that are actually moving the needle for businesses right now. I cover everything from the strategy power of ChatGPT 4.0 to lesser-known tools like Lllama that offer serious cost advantages. Whether you’re looking for better insights, coding leverage, or operational efficiency, this is your shortcut to what’s working. Here are the LLMs covered: • ChatGPT-4o • Grok • Gemini • DeepSeek • ChatGPT Operator • Manus AI • Llama • Notebook LM • ChatGPT-o3 • Claude TIMESTAMPS (00:00) Introduction to AI Tools and Their Value (02:55) Exploring ChatGPT 4.0: The Business Strategist (06:11) Grok: Real-Time Data and Insights (08:58) Google's Gemini: Coding and Business Leverage (11:10) DeepSeek: Cost-Effective AI Solutions How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
Transcribe →Building a Marketing Strategy in the AI Era | The Ultimate Guide
Jun 9, 202500:11:55Tap to summarizeA winning marketing strategy starts with the right foundation. In this video, I break down how to build a solid marketing strategy by diving deep into research, knowing your audience, and sizing up your competition. We cover picking the right marketing channels, then focus on smart content creation and distribution. Throughout, I stress the need to keep experimenting for real, lasting results. TIMESTAMPS (00:00) The Evolution of SEO: A New Era (02:45) Long Tail Keywords: The Key to Success (06:06) Harnessing AI Tools for SEO Efficiency (08:51) The Future of SEO: Adapting to Change How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
Transcribe →Why Young Men Are Double F**cked | PsycHacks' Orion Taraban
Apr 11, 2024Tap to summarizeIn this episode featuring Dr. Orion Taraban, Eric Siu delves into the complexities of dating and relationships. They tackle the dating challenges for successful people, how women's success affects dating dynamics, and the economics of finding love online. They also discuss monogamy and alternative relationship models, offering fresh insights and solutions for today's dating challenges.Watch the full interview here: https://youtu.be/jEjPD_m0ecQTIME-STAMPED SHOW NOTES:(00:00) Introduction to Dr. Orion Taraban(01:23) Dr. Taraban's Background and PsychHacks(03:44) Relationships for Successful Individuals(05:11) The Impact of Women's Success on Relationships(06:37) The Concept of Men as Jobs(09:29) The Economics of Online Dating(11:19) The Ken and Barbie Doll Analogy(13:02) The All-or-Nothing Approach to Relationships(15:51) The Future of Relationships(23:34) The Adored vs. the Adorer(31:03) The Discount in Relationships(35:48) Common Relationship Problems and Patterns(37:15) Understanding the Different Desires of Men and Women(38:59) Defining the Red Pill and its Practical Strategies(39:56) Why Successful Women Date Mediocre Men(41:23) The Influence of Economic Realities on Hypergamy(48:14) The Difficulty of Negotiating Expectations in Relationships(49:04) The Ineffectiveness of Explicit Negotiations in Relationships(50:59) Understanding Relationships through Behavioral Economics(53:48) The Infinite Game of Relationships(55:44) Men's Greatest Enemy: Cowardice(56:45) The Importance of Men Taking a Leadership Role(57:43) The Fear of Women and the Need for Leadership(59:29) Women's Greatest Enemy: Pride(01:06:38) The Backlash of Ideological Feminism(01:12:15) The Transaction of Value in Relationships(01:12:44) The Problem and Solution of Relationships(01:13:44) The Importance of Having Things Others Want(01:14:14) Earning Optionality through Value(01:15:15) The Transactional Nature of Relationships(01:15:42) Different Levels of Transactionality(01:16:37) The Danger of Making Someone the Center of Your Universe(01:17:28) Using Instagram as a Dating App(01:19:54) Why Men Date Strippers and Prostitutes(01:20:24) The Business Model of Orion Taraban(01:24:40) Future Plans for the Business(01:31:00) The Vision for Helping People(01:38:48) The Definition of Love
Transcribe →How I Built A 9 Figure Network At 17 Years Old
Mar 14, 2024Tap to summarizeEric Siu interviews Greg Isenberg, the CEO of Late Checkout, delving into the nuances of community building. Greg, a master in this domain, shares insights on fostering online communities for substantial growth. They explore the future of programming, the importance of design skills, and the power of social media. Greg also discusses the role of AI in entrepreneurship and the challenges of diversity and inclusion.Watch the full interview here: https://youtu.be/kdnX63OEP5I TIME-STAMPED SHOW NOTES: (00:00) Greg Isenberg has built communities of various sizes, from dozens to millions of people. (06:24) Greg Isenberg shares a story of paying for an expensive dinner as a teenager. (08:41) Greg Isenberg recounts attending a party at a co-founder of PayPal's house. (10:02) Greg Isenberg talks about his experience with StumbleUpon and how it led to the sale of his company. (12:19) Greg Isenberg discusses his interest in AI and how it relates to his innovation agency, LCA. (14:44) Greg Isenberg explains his approach to starting businesses as Twitter accounts or Discord communities. (18:25) Greg Isenberg explains why solopreneurship may not work for everyone and the benefits of having a team. (20:28) Eric Siu and Greg Isenberg discuss the challenges and potential success of hiring CEOs and GMs for businesses. (22:23) Eric Siu and Greg Isenberg discuss the importance of experience and expertise in giving advice. (25:46) Eric and Greg discuss their approach to coaching and supporting the businesses they invest in. (27:26) Greg shares his perspective on the future of venture capital, emphasizing the value of adding more than just financing to startups. (33:53) Greg Isenberg explains why most digital communities fail. (35:04) Greg Isenberg compares building a community to building a religion and explains the need for a strong mission. (36:16) Greg Isenberg highlights the opportunity to build a product or service for the 50% of Gen Z who feel disconnected. (42:30) Greg Isenberg emphasizes the importance of paying community managers well and recognizing their value. (48:16) The power of DMs and reaching out to people you admire. (49:04) Meeting one of his heroes, Rivers Cuomo from Weezer, through Twitter. (1:01:37) Benefits of using School as a community platform (1:04:38) Greg Isenberg has met Sam Ovens. (1:09:26) Eric Siu and Greg Isenberg discuss the importance of brand and design in standing out. (1:13:10) Greg Isenberg advises against reading design books and instead encourages hands-on practice (1:17:42) Greg Isenberg shares his Twitter content creation process and the importance of genuine ideas (1:20:48) Greg Isenberg spends a few thousand dollars on content (1:32:19) Eric Siu asks Greg Isenberg about other ideas he's excited about (1:36:19) Greg Isenberg shares his website and social media handles Don’t forget to help us grow by subscribing and liking on YouTube!— What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram
Transcribe →How Our Economy Is Leaving Us to Work Until We Die | Exclusive Interview with Codie Sanchez
Sep 22, 2023Tap to summarizeCodie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more.TIME-STAMPED SHOW NOTES: [00:00] - Codie Sanchez thinks the dream of retirement for people is gone [02:21] - Codie Sanchez’s personal mission and why [06:20] - This is how smart and rich people manage assets and investments [07:40] - Codie Sanchez’s unique skill and realizations as a founder [11:34] - The mentality behind being scared to start a business [14:00] - How you should manage conflicts in a relationship [19:30] - How Codie Sanchez manages her emotions [22:25] - How Codie Sanchez grew her audience, brand, and business through content strategy [26:24] - The benefits of being “famous” [28:12] - Codie Sanchez thinks monopolies are unhealthy for the economy [28:40] - Codie Sanchez talks about Blackstone Inc. [32:26] - How Codie Sanchez built her audience from 0 to 1 Million [39:23] - Why Codie Sanchez’s favorite asset is her Newsletter [42:09] - How Codie Sanchez is growing her newsletter subscribers [47:11] - Codie Sanchez’s step-by-step content process strategy [53:20] - The latest numbers of Codie Sanchez’s holding company [01:01:25] - The book Codie Sanchez is planning to launch [01:05:48] - Eric Siu and Codie Sanchez talk more about work operations. [01:08:28] - The problem with buying businesses [01:15:25] - Three types of operators for your company [01:28:53] - Codie Sanchez’s learning stack right now [01:33:55] - B2C Marketing is always ahead of B2B [01:38:01] - Buy businesses with existing operations [01:39:07] - How to find Codie Sanchez Online What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram
Transcribe →Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work?
Aug 25, 2023Tap to summarizeLeila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to make their mark in the business landscape.TIME-STAMPED SHOW NOTES: [00:00] - Leila Hormozi’s life and business update [04:43] - Leila Hormozi’s expertise in talent acquisition, culture, and operations [12:07] - This is how you pass a Leila Hormozi job interview [13:26] - This is how Leila Hormozi fires employees [16:45] - How Leila Hormozi deals with the most difficult situation as a CEO [21:10] - Leila Hormozi's view on creators trading reputation for views [24:00] - The real Leila Hormozi behind the camera [28:30] - Leila Hormozi on content creation [30:20] - Mozi Talent: How to create and operate a talent funnel [36:20] - Creating an effective job hiring ad to find the best candidate [39:30] - Leila Hormozi on hiring high-level performers for your company [43:00] - How Leila Hormozi upholds her people's accountability based on her core values [50:00] - Leila Hormozi’s mission for Acquisition.com [52:50] - The most common misconception with Alex Hormozi and Leila Hormozi [53:30] - Leila Hormozi’s approach to education [57:06] - Leila Hormozi’s advice for founders [59:50] - Leila Hormozi's point behind ‘Engineering a culture where everyone wins’. Links Mentioned in Today’s Episode: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram
Transcribe →
Why Communities Are The Future of Business and Marketing wtih Greg Isenberg
Apr 5, 2021Tap to summarizeWhy Communities Are The Future of Business and Marketing with Greg Isenberg Community is the cornerstone of any successful business. This special group of people serve many purposes: they’re your megaphone, humble servants, and most loyal customers. Today we talk to a community-building expert to find out the many whats, whys, hows, and whens of community building. Greg Isenberg is the Founder of Late Checkout, a product studio, agency, and fund, and he kicks off the episode by telling listeners more about Late Checkout. Following this short but concise introduction to his business, we find out why you should value your community. After discovering the not-so-straightforward method of tapping into your community, Greg boils community down to two simple pillars: retention and word of mouth. Later, Greg shares a few examples how community leads to business success. As our conversation draws to a close, Greg shares why he loves Miami, what his best business tools are, and what content has been most influential on him. TIME-STAMPED SHOW NOTES: [00:18] Introducing today’s guest, Greg Isenberg. [00:58] Greg tells listeners more about Late Checkout [01:27] Hear about Late Checkout’s studio, agency, and acquisition fund. [02:15] Why Greg sees enormous value in communities. [03:10] Some good examples of community-first businesses. [05:00] Building around community attention. [06:42] Late Checkout’s synergy with studio and agency and how this business model varies. [08:39] How Greg intends on setting up his latest business. [09:38] Greg defines what a product studio is. [11:51] Ways to delight customers once they have joined your community. [13:12] Which tactics listeners can take from Greg’s examples. [14:20] Greg’s take on the tech scene in Miami. [16:01] One business tool Greg can’t live without. [16:53] How Greg sources his communities. [17:47] Hear about Greg’s favorite business book. [19:00] The most compelling content Greg has read, watched, or listened to recently. Resources From The Interview: Greg Isenberg on LinkedIn Greg Isenberg on Twitter Late Checkout Eight Sleep Glossier Casper WW Public.com TikTok Nicebreak.fun WeWork FlyBy StumbleUpon The Social Network Disney Redditlist.com Notion The World Is Flat on Amazon The Messy Middle on Amazon My First Million Podcast Clubhouse Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter
Transcribe →
A Look Inside One of the World's Fastest Growing SaaS Companies
Mar 16, 2020Tap to summarizeHey everyone! Today, I share the mic with Ismael Wrixen, group CEO of FE International, the market leader in the sale of SaaS, e-commerce, and content businesses. Ismael is a returning onto the show to fill us in on recent developments at FE. Tune in to hear Ismael talk figure jumps in revenue and deals, why the firm prefers using a cash on success pricing strategy over retainers and the quantity ratios and strategy differences between FE’s handing of deals in E-commerce, SaaS, and content spaces respectively. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter
Transcribe →