Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's extensive experience with e-mail and performance marketing at Dropbox, Twitch and Disney Streaming. They also dug into how e-mail is a strong lever in building engagement and why companies should consider this as a strong distribution channel.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one

Transcripts & Show Notes

Watch the Video – https://youtu.be/GYwgQMI75DA