Podcast
Leverage Podcast
Hosted by Christy Sandwell · EN
Grow your business online, increase your impact and amplify your results.
10episodes
Episodes
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Leverage Podcast Episode 11: Leverage Your Network with Cross Promotions and Joint Ventures
Nov 21, 202400:16:22Tap to summarizeHost: Christy, Co-founder of Leverage Digital SolutionsEpisode Title: Leverage Your Network with Cross Promotions and Joint VenturesIn this episode of Leverage Podcast, Christy takes a deep dive into cross-promotions, market partnerships, and joint ventures as effective strategies to expand your network and grow your business. She breaks down what these concepts mean, how they work, and practical ways to get started—even as a small business owner. You’ll learn how to identify potential partnerships, pitch your ideas, and collaborate to create win-win opportunities that amplify your impact.Christy also shares personal insights and examples, from local coffee shop collaborations to partnerships with larger entities like YouVersion. By the end of this episode, you’ll be ready to brainstorm creative ways to reach new audiences and take action toward creating successful partnerships.Key Topics:What Are Cross-Promotions and Market Partnerships?How to Get Started as a Small Business OwnerCrafting a Mutually Beneficial PartnershipWhat Are Joint Ventures, and Who Are They Best For?Actionable Tips for Partnering with Other BusinessesFor this week’s action step, identify one person or business you could partner with for a joint venture, market partnership, or cross-promotion. Start by brainstorming:What your clients value.Products or services they likely purchase.Businesses where they could buy those products or services.Craft a pitch that’s mutually beneficial—but remember, this week’s assignment is just to identify potential partners. Extra credit if you reach out and start the conversation!Thanks for listening! If you enjoyed this episode, please subscribe and leave a review. For questions, feedback, or topic suggestions, email Christy at hello@leveragedigital.co. Find Leverage Digital Solutions on social media and join the conversation!Next week, Christy is planning to kick off a new series on SEO—a critical part of building an online presence. But if you’re loving the networking series and want more, let her know at hello@leveragedigital.co!Want to get off the content treadmill? Join our social posting group coaching session! Learn how to plan a month’s worth of content in just one hour for only $17. Email hello@leveragedigital.co to sign up!
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Leverage Podcast Episode 10: Leverage Your Network with Networking Groups
Nov 13, 202400:17:02Tap to summarizeHost: Christy, Co-founder of Leverage Digital SolutionsEpisode Title: Leverage Your Network with Networking GroupsIn this episode of Leverage Podcast, Christy takes a closer look at networking groups as a powerful way to grow your business and amplify your reach. Whether it’s in-person groups, Facebook groups, or even masterminds, Christy shares actionable insights to help you determine which type of networking is right for you. From the pros and cons of joining established groups to starting your own, you’ll walk away with clear strategies to expand your network effectively.Key Topics:In-Person Networking GroupsFacebook Groups: Joining vs. Starting Your OwnIndustry-Specific Networking GroupsMastermindsFor this week’s action step, Christy challenges listeners to find one Facebook group relevant to their business and spend just 5 minutes a day engaging—ask or answer a question each day for a week and see the impact on your network!Thanks for Listening! If you enjoyed this episode, please subscribe and leave a review. For questions or feedback, email Christy at hello@leveragedigital.co, or connect with Leverage Digital Solutions on Facebook and LinkedIn.Next Episode Preview: Next week, Christy will dive into cross-promotional marketing and joint ventures, two incredible strategies to grow your business collaboratively. Don’t miss it!
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Leverage Podcast Episode 9: Nope-sode =)
Nov 7, 202400:01:07Tap to summarizeHost: Christy, Co-founder of Leverage Digital SolutionsEpisode Title: Special Update: No New EpisodeChristy drops in to let listeners know there’s no new episode this week. With Daylight Savings, Halloween, and the presidential election, it’s been a busy time! But don’t worry—Christy will be back next week with fresh insights on networking groups and how to leverage your network effectively.Thanks for Listening! Thanks for your understanding, and see you back here next week!Next Episode Preview: Join Christy next week as she shares strategies for leveraging networking groups to expand your business reach.
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Leverage Podcast Episode 8: Leveraging Your Network with Affiliate Marketing
Oct 31, 202400:12:55Tap to summarizeHost: Christy, Co-founder of Leverage Digital SolutionsEpisode Title: Leveraging Your Network with Affiliate MarketingIn this episode of Leverage Podcast, Christy explores affiliate marketing in-depth as a powerful tool for expanding your digital reach. Whether you’re looking to become an affiliate or establish a program for your business, Christy offers practical insights to help you navigate this popular and effective marketing approach.Key Topics:What Is Affiliate Marketing?Becoming an Affiliate MarketerElements of a Successful Affiliate ProgramSetting Up an Affiliate ProgramFinding Affiliate PartnersFor this week’s action step, Christy encourages listeners to reach out for a free mini-ebook on affiliate marketing if they're interested in becoming an affiliate. Simply email hello@leveragedigital.co with "Affiliate" in the subject line.Thanks for Listening! If you enjoyed this episode, please subscribe and leave a review. For questions or feedback, contact Christy at hello@leveragedigital.co, or find Leverage Digital Solutions on Facebook and LinkedIn.Next Episode Preview: Next week, Christy will dive into networking—covering in-person networking, online groups, and industry-specific groups to help you expand your client base and build valuable connections.
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Leverage Podcast Episode 7: Leverage your Network
Oct 23, 202400:13:51Tap to summarizeHost: Christy, Co-founder of Leverage Digital SolutionsEpisode Title: Leverage Your NetworkIn this episode of Leverage Podcast, Christy shares actionable ways to leverage your network for maximum visibility and business growth. Whether you're a small business, non-profit, or entrepreneur, Christy introduces strategies to tap into the power of your network and expand your reach.Key Topics:Affiliate MarketingNetworking GroupsCross Promotional MarketingJoint VenturesSocial Media GroupsFor this week’s action step, Christy encourages listeners to take a small action by doing a Google search on one of the five strategies discussed. Start educating yourself and begin leveraging your network for greater business visibility.Thanks for Listening! If you found this episode helpful, please subscribe and leave a review. For any questions or feedback, contact Christy at hello@leveragedigital.co, or find Leverage Digital Solutions on Facebook and LinkedIn.Next Episode Preview: Next week, Christy will begin a deep dive into affiliate marketing—what it is and how you can use it to grow your business. Tune in to learn more!Free Resource Alert:Interested in affiliate marketing? Christy is offering a free digital download on how to get started as an affiliate marketer. Email hello@leveragedigital.co with the subject line "Affiliate" to receive your copy.
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Leverage Podcast Episode 6: Leverage your Website
Oct 17, 202400:17:20Tap to summarizeHost: Christy, Co-founder of Leverage Digital SolutionsEpisode Title: Leverage Your WebsiteIn this episode, Christy dives into the essentials of optimizing and streamlining your website to better serve your business. Whether you're building your first site or refreshing your current one, Christy offers practical tips on how to structure, write for, and optimize your website for maximum impact.Key Topics:What Does a Website Need?What Should You Avoid?How Should Your Website Look?How Many Pages Do You Need?Writing to Your AudienceOptimizing for SEOChristy challenges listeners to refresh their website content and make sure it's optimized for SEO. If you need help with content writing or optimizing your site, reach out to Christy at hello@leveragedigital.co for assistance.Thanks for Listening! Special thanks to Jay at Vasant Media for helping make this podcast possible. If you enjoyed this episode, please subscribe and leave a review. For questions or feedback, contact Christy at hello@leveragedigital.co or find Leverage Digital Solutions on Instagram, Facebook, and LinkedIn.Next Episode Preview: Next week, Christy will launch a new series on either SEO, optimizing your online presence for profit, or leveraging your network. You can vote on the topic by emailing hello@leveragedigital.co or voting in the poll on Facebook.
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Leverage Podcast Episode 5: What Type of Marketing Is Right for Your Small Business?
Oct 10, 202400:16:40Tap to summarizeHost: Christy, Co-founder of Leverage Digital SolutionsEpisode Title: What Type of Marketing Is Right for Your Small Business?In this episode, Christy guides small business owners through various marketing strategies, helping you identify the right tools for your business. Whether you're running a service-based business, selling products, or operating a local brick-and-mortar store, Christy breaks down what works best for each business model and offers actionable advice.Key Topics:Best Tools for Your Marketing Toolbox:Online presenceSEOPaid AdsContent creationNetworkingService-Based Business Strategy:Focus on your online presence, social media presence, and Google My Business profile.Leverage SEO to ensure your services are found when people search for solutions.Build strong local networks and consider cross-promotions or business groups.Product-Based Business Strategy:Invest in your website and focus on streamlined online shopping experiences.Use ads and split testing to understand your audience and grow your customer base.Product reviews can also be a game-changer for building trust.Local Business Strategy:Own the local search results with SEO, focusing on Google My Business.Use ads strategically to boost visibility in your area.Ensure your website includes a location page with clear, searchable directions.Christy encourages listeners to take action by setting up or optimizing their Google My Business profiles. If you need help setting it up, her team at Leverage Digital Solutions is ready to assist. Reach out at hello@leveragedigital.co for personalized help or to explore website design services.Thanks for Listening! If you found this episode helpful, please subscribe and leave a review. For any questions or feedback, contact Christy at hello@leveragedigital.co, or find Leverage Digital Solutions on Instagram, Facebook, or LinkedIn.Next week, Christy will discuss how to optimize your website for SEO, what content to include (and what to avoid), and how to write for different audiences while boosting your search engine rankings.
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Leverage Podcast Episode 4: Update
Oct 3, 202400:01:04Tap to summarizeHost: Christy, Co-founder of Leverage Digital SolutionsEpisode Title: UpdateIn this update, Christy shares that there is no new episode this week due to the impact of Hurricane Helene. She sends heartfelt prayers to the victims of the storm and asks listeners to take a moment to do the same.The team at Leverage Digital sends their love and prayers to all those affected.
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Leverage Podcast Episode 3: How to Close a Sale
Sep 25, 202400:20:18Tap to summarizeHost: Christy, Co-founder of Leverage Digital SolutionsEpisode Title: How to Close a SaleIn this episode of Leverage Podcast, Christy discusses the essential components for successful marketing campaigns and offers a straightforward, six-step framework to help close more sales with confidence. Whether you're new to selling or need help fine-tuning your approach, this episode is designed to make sales feel less intimidating and more natural.Key Topics:Marketing Success FormulaIdentify your audienceCraft your messageBe efficientSales FrameworkIdentify the problem your customer is facingIntroduce your product or service as the solutionMap out how your solution solves their problemHighlight the negative outcomes if they don’t actEmphasize the positive benefits when they do actAsk for the sale (or give a clear call-to-action)Christy invites listeners to join the Leverage group coaching session on how to create a month’s worth of social media content in about an hour. For only $17, you’ll get hands-on guidance in a live Zoom session. Email hello@leveragedigital.co to register or inquire about other coaching needs.Thanks for Listening! If you enjoyed this episode, subscribe and leave a review. Christy and the team at Leverage Digital are rooting for your success! Reach out anytime at hello@leveragedigital.co.Next Episode Preview: Next week, Christy will dive into what types of marketing are best for different businesses and touch on optimization strategies. Be sure to tune in!
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Leverage Podcast Episode 2: What Type of Marketing is Best for Your Business?
Sep 18, 202400:18:29Tap to summarizeHost: Christy, Co-founder of Leverage Digital SolutionsEpisode Title: What Type of Marketing is Best for Your Business?In this episode of Leverage Podcast, Christy dives into the two main types of marketing: short-form and long-form marketing. She offers practical advice on which strategy is the best fit for your business and emphasizes the importance of starting with a solid foundation—an optimized website.Key Topics:The #1 Marketing Must-HaveShort-Form MarketingLong-Form MarketingContent LongevityIf you're interested in joining a group coaching session on how to create a month’s worth of social media posts in about an hour, reach out to Christy at hello@leveragedigital.co. Leverage Digital Solutions also offers help with website design, SEO, and other marketing services.Thanks for Listening! If you enjoyed this episode, subscribe and leave a review. Christy and the team at Leverage Digital are rooting for your success! Tune in again soon.Next Episode Preview: In the next episode, Christy will explore the components necessary for a successful marketing strategy and how to close sales. Don’t miss it!
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