Host: Christy, Co-founder of Leverage Digital Solutions
Episode Title: What Type of Marketing Is Right for Your Small Business?

In this episode, Christy guides small business owners through various marketing strategies, helping you identify the right tools for your business. Whether you're running a service-based business, selling products, or operating a local brick-and-mortar store, Christy breaks down what works best for each business model and offers actionable advice.

Key Topics:

Best Tools for Your Marketing Toolbox:

Online presence
SEO
Paid Ads
Content creation
Networking

Service-Based Business Strategy:

Focus on your online presence, social media presence, and Google My Business profile.
Leverage SEO to ensure your services are found when people search for solutions.
Build strong local networks and consider cross-promotions or business groups.

Product-Based Business Strategy:

Invest in your website and focus on streamlined online shopping experiences.
Use ads and split testing to understand your audience and grow your customer base.
Product reviews can also be a game-changer for building trust.

Local Business Strategy:

Own the local search results with SEO, focusing on Google My Business.
Use ads strategically to boost visibility in your area.
Ensure your website includes a location page with clear, searchable directions.

Christy encourages listeners to take action by setting up or optimizing their Google My Business profiles. If you need help setting it up, her team at Leverage Digital Solutions is ready to assist. Reach out at hello@leveragedigital.co for personalized help or to explore website design services.

Thanks for Listening! If you found this episode helpful, please subscribe and leave a review. For any questions or feedback, contact Christy at hello@leveragedigital.co, or find Leverage Digital Solutions on Instagram, Facebook, or LinkedIn.

Next week, Christy will discuss how to optimize your website for SEO, what content to include (and what to avoid), and how to write for different audiences while boosting your search engine rankings.

Leverage Podcast Episode 5: What Type of Marketing Is Right for Your Small Business?