SEO is not the same as AEO (Answer Engine Optimization) and here's why.

In this video, I outline the differences between traditional SEO and AEO which gets you mentioned and cited in AI overviews and AI assistants like ChatGPT, Claude, Perplexity, Gemini, etc.

*Who this is for*
Founders and in-house marketers at B2B SaaS ($1M+ ARR) who already invest in SEO/content and want first-mover advantage in AI search.

*What you'll learn*

- 4 major differences between traditional search and generative search

- The 3 primary surface areas a modern search strategy must consider

- The 4-step AEO playbook we use to help B2B SaaS companies get more customers via AI

*Work with us*

Discovered Labs is an AI search optimization agency (AEO/GEO) that helps B2B SaaS companies get recommended by AI assistants. Learn more: https://discoveredlabs.com/

*Chapters*
00:01 Introduction to AI search impact and zero-click research
03:19 Background and expertise in B2B SaaS growth
15:14 Key differences between traditional SEO and AI search optimization
22:03 How AI search personalizes results versus fixed SEO rankings
32:07 Three critical surface areas for modern search strategy
36:14 Four-step AEO playbook implementation guide
42:03 Technical foundations and consistency requirements
49:31 Trust engineering and authentic discussions
53:40 90-day roadmap for implementing AI search strategy

Connect on LinkedIn: https://www.linkedin.com/in/liamdunne05/
Twitter: https://x.com/saasliam
Instagram: https://instagram.com/saasliam

How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4
How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA
How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc

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