Podcast
Liam Dunne
Hosted by Liam Dunne · ENGLISH
Learn how to win SEO and AI search (AEO/GEO). Lessons and strategies shared from my experience helping $10m - $50m ARR companies get more customers from AI and traditional search.
discoveredlabs.com
Hosted on Ausha. See ausha.co/privacy-policy for more information.
43episodes
Episodes
Newest firstAll episodes
The NEW Way of SEO in 2026
Feb 800:11:55Tap to summarizeGet discovered and win the AI Search race before your competitors do: https://discoveredlabs.com/Reddit threads finder for AI search: https://discoveredlabs.com/tools/reddit-threads-finderAEO content evaluator for AI search: https://discoveredlabs.com/tools/aeo-content-evaluatorHeadline optimizer for AI and search: https://discoveredlabs.com/tools/heading-optimizerAI SEO Guide: How We Ranked a B2B SaaS #1 in ChatGPT (2026 case study): https://youtu.be/eSBmFv7jb9QSEO Is Not AEO - Here's Why (Differences Explained): https://www.youtube.com/watch?v=YEhddcoUfeIHow To Win AI Search for B2B SaaS (Full Guide 2026) | AEO vs GEO vs SEO: https://www.youtube.com/watch?v=LCtPpQg0pHg---------------I break down seo 2026 and explain exactly how search is changing for businesses that want real, sustainable visibility. This is focused on b2b seo and saas seo, where competition is high and traditional tactics no longer work the same way.I show how ai search optimization is replacing old-school ranking strategies and why answer engine optimization is now critical. I walk through a practical aeo strategy that helps brands win visibility inside AI-powered results instead of fighting declining clicks.This video covers how to drive organic growth b2b even in a world of zero click search, ai overviews, and conversational search engines. I explain how chatgpt seo and perplexity seo actually work behind the scenes and how to adapt your modern seo strategy to match how AI systems choose answers.Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Copy This Reddit Strategy, It'll Blow Up Your Business
Jan 2500:09:02Tap to summarizeGet discovered and win the AI Search race before your competitors do: https://discoveredlabs.com/ Reddit threads finder for AI search: https://discoveredlabs.com/tools/reddit-threads-finder AEO content evaluator for AI search: https://discoveredlabs.com/tools/aeo-content-evaluator Headline optimizer for AI and search: https://discoveredlabs.com/tools/heading-optimizer AI SEO Guide: How We Ranked a B2B SaaS #1 in ChatGPT (2026 case study): https://youtu.be/eSBmFv7jb9Q SEO Is Not AEO - Here's Why (Differences Explained): https://www.youtube.com/watch?v=YEhddcoUfeI How To Win AI Search for B2B SaaS (Full Guide 2026) | AEO vs GEO vs SEO: https://www.youtube.com/watch?v=LCtPpQg0pHg --------------- I break down a proven approach to reddit seo strategy that shows how I use reddit marketing strategy to drive attention, trust, and conversions without paid ads. This system is built for the future of discovery, combining ai search optimization with seo for ai so content shows up where people actually search. I focus on llm search visibility and practical chatgpt seo tactics that help posts and comments get surfaced by modern AI systems. I explain how I use reddit for b2b brands to unlock organic lead generation through a repeatable content marketing strategy. This includes smart reddit growth hacking, a clean ai citations strategy, and strong off page seo signals that compound over time. Everything is aligned with a modern seo strategy designed to increase search visibility 2026 and beyond. You’ll see how ai driven seo connects with a sustainable reddit traffic strategy, especially for b2b saas seo and long-term ai search ranking gains. I also cover a step-by-step reddit content strategy that supports google ai overview optimization, helping your brand show up in both human and AI-powered search results.Hosted on Ausha. See ausha.co/privacy-policy for more information.
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If I Started SEO in 2026, I'd Do This
Jan 1100:13:33Tap to summarizeGet discovered and win the AI Search race before your competitors do: https://discoveredlabs.com/ Reddit threads finder for AI search: https://discoveredlabs.com/tools/reddit-threads-finder AEO content evaluator for AI search: https://discoveredlabs.com/tools/aeo-content-evaluator Headline optimizer for AI and search: https://discoveredlabs.com/tools/heading-optimizer AI SEO Guide: How We Ranked a B2B SaaS #1 in ChatGPT (2026 case study): https://youtu.be/eSBmFv7jb9Q SEO Is Not AEO - Here's Why (Differences Explained): https://www.youtube.com/watch?v=YEhddcoUfeI How To Win AI Search for B2B SaaS (Full Guide 2026) | AEO vs GEO vs SEO: https://www.youtube.com/watch?v=LCtPpQg0pHg --------------- If you're thinking about your SEO strategy 2026, this video breaks down exactly what I'd focus on first. With the rise of AI search optimization and tools like ChatGPT SEO, Perplexity SEO, and Claude AI search, the way we approach content and visibility is evolving fast. I’ll walk through how I’d build a B2B SEO strategy and SaaS SEO plan that drives real, sustainable results. We'll dive into how AI SEO impacts everything from organic growth strategy to AI search visibility, and why SEO for AI is becoming non-negotiable in 2026. This isn’t just theory. I’m showing how LLM SEO, the Search Generative Experience, and Google AI Overviews are reshaping rankings and how to stay ahead. You’ll also learn how entity based SEO, topical authority SEO, and the right content strategy 2026 help future-proof your business. I’ll also cover tactics for boosting organic traffic AI and why AI driven search is changing what it means to rank. Whether you're building a B2B content marketing funnel or scaling with SaaS growth SEO, this is what I’d do to succeed in today’s landscape.Hosted on Ausha. See ausha.co/privacy-policy for more information.
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SEO Is About to Change Forever (and nobody even realises)
Jan 400:16:30Tap to summarizeGet discovered and win the AI Search race before your competitors do: https://discoveredlabs.com/ Reddit threads finder for AI search: https://discoveredlabs.com/tools/reddit-threads-finder AEO content evaluator for AI search: https://discoveredlabs.com/tools/aeo-content-evaluator Headline optimizer for AI and search: https://discoveredlabs.com/tools/heading-optimizer AI SEO Guide: How We Ranked a B2B SaaS #1 in ChatGPT (2026 case study): https://youtu.be/eSBmFv7jb9Q SEO Is Not AEO - Here's Why (Differences Explained): https://www.youtube.com/watch?v=YEhddcoUfeI How To Win AI Search for B2B SaaS (Full Guide 2026) | AEO vs GEO vs SEO: https://www.youtube.com/watch?v=LCtPpQg0pHg --------------- This video breaks down exactly how SEO is changing and what that means for your content and traffic. With AI search and AI overviews now influencing rankings, traditional SEO methods aren’t enough. I dive into what SEO strategy you need going forward, and how ChatGPT SEO, LLM SEO, and AI content strategy are already transforming search. I explore how Google AI search, search generative experience, and Google SGE are shifting the landscape. If you're trying to keep organic traffic AI-friendly and want to build content authority, mastering topical authority SEO, entity based SEO, and programmatic SEO is critical. This is the ultimate guide to SEO after AI and how to dominate in 2026 with the right content strategy 2026, marketing strategy 2026, and organic growth strategy. Whether you're in B2B SEO or SaaS SEO, you’ll need to rethink your whole approach. The future of SEO is here, and I’m showing you exactly how to stay ahead.Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Ultimate Guide to Dominating AI Search Results in 2026 (GEO B2B SaaS)
Dec 1700:28:19Tap to summarizeBook a free call with me: https://discoveredlabs.com/ In this video, I break down how you can dominate AI search results as a B2B SaaS company. Check out how we ranked a B2B SaaS #1 in ChatGPT: https://youtu.be/eSBmFv7jb9Q Connect on LinkedIn: https://www.linkedin.com/in/liamdunne05/ Twitter: https://x.com/saasliam Instagram: https://instagram.com/saasliamHosted on Ausha. See ausha.co/privacy-policy for more information.
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This Clay Workflow Gets 10x Better Cold Email Results (Full Setup)
Dec 1600:30:40Tap to summarizeLearn the exact Clay workflow that turns LinkedIn job postings into hyper-personalized cold emails at scale. This technical walkthrough shows how recruitment agencies are achieving 5-10x better response rates by qualifying leads, enriching contacts, and personalizing outreach using AI all for less than $0.005 per lead. Naufal: https://www.linkedin.com/in/naufaln1/ *Work with us* Discovered Labs is an AI search optimization agency (AEO/GEO) that helps B2B SaaS companies get recommended by AI assistants. Learn more: https://discoveredlabs.com/ *Chapters* 00:00 Introduction to Outbound Workflows 03:29 Understanding Recruitment Targeting Strategies 06:16 Data Scraping and Validation Techniques 09:25 Optimizing Email Outreach with AI 12:18 Choosing the Right AI Models for Outbound Campaigns 15:20 Evaluating Email Service Providers 17:53 Creating Evergreen Campaigns 21:10 Lead Qualification and Effective Workflows 24:08 Crafting Compelling Offers and CTAs 26:59 Testing and Iterating Offers for Success *Who This Is For* * B2B agencies running cold outbound campaigns * Clay users wanting advanced personalization workflows * Recruitment agencies seeking new client acquisition systems * Sales ops teams building scalable outreach infrastructure * Anyone moving from spray-and-pray to targeted outbound Connect on LinkedIn: https://www.linkedin.com/in/liamdunne05/ Twitter: https://x.com/saasliam Instagram: https://instagram.com/saasliam How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4 How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c... ---------------Hosted on Ausha. See ausha.co/privacy-policy for more information.
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AI SEO/GEO Guide: How We Ranked a B2B SaaS #1 in ChatGPT (2026 case study)
Oct 2901:30:36Tap to summarizeLearn how we ranked a B2B SaaS #1 in ChatGPT, taking them from 575 to 3.5k+ trials/mo in 7 weeks. (updated figures). This AEO case study shares Discovered Lab's CITABLE framework for winning AI search across ChatGPT, Perplexity, and Claude. *Work with us* We help B2B SaaS companies win across SEO and AEO. Built by an ex-Stanford AI researcher and marketer (me!) with proven results: https://discoveredlabs.com/ Ultimate guide to AI search (playbook) https://youtu.be/x78Mke45p1U?si=nruIBbrKJIGh1Sui SEO is not the same as AEO, here's why: https://youtu.be/YEhddcoUfeI?si=tWzvBHX6Nh0kF6mE Learn our 4-pillar playbook: * AI visibility auditing * High-volume content engineering * Third-party validation (Reddit, G2, Capterra) * Technical optimization with Organization/Product/FAQ schema markup *Resources* The CITABLE framework: https://discoveredlabs.com/blog/citable-the-aeo-content-framework-we-use-to-get-b2b-brands-cited-by-ai *Connect with me* Connect on LinkedIn: https://www.linkedin.com/in/liamdunne05/ Twitter: https://x.com/saasliam How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4 How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c... *Chapters* 00:00 Case study results 02:36 Introduction to AEO and AI search 10:48 Technology shifts and distribution changes 19:56 Four-step AEO playbook overview 24:16 Citable framework breakdown 47:34 AI visibility audit process and methodology 53:24 AI-assisted content engine workflow 1:07:35 Reddit strategy 1:16:17 Technical optimization essentials 1:20:02 Measuring AEO success metrics ---------------Hosted on Ausha. See ausha.co/privacy-policy for more information.
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SEO Is Not AEO or GEO - Here's Why (Differences Explained)
Sep 800:57:53Tap to summarizeSEO is not the same as AEO (Answer Engine Optimization) and here's why. In this video, I outline the differences between traditional SEO and AEO which gets you mentioned and cited in AI overviews and AI assistants like ChatGPT, Claude, Perplexity, Gemini, etc. *Who this is for* Founders and in-house marketers at B2B SaaS ($1M+ ARR) who already invest in SEO/content and want first-mover advantage in AI search. *What you'll learn* - 4 major differences between traditional search and generative search - The 3 primary surface areas a modern search strategy must consider - The 4-step AEO playbook we use to help B2B SaaS companies get more customers via AI *Work with us* Discovered Labs is an AI search optimization agency (AEO/GEO) that helps B2B SaaS companies get recommended by AI assistants. Learn more: https://discoveredlabs.com/ *Chapters* 00:01 Introduction to AI search impact and zero-click research 03:19 Background and expertise in B2B SaaS growth 15:14 Key differences between traditional SEO and AI search optimization 22:03 How AI search personalizes results versus fixed SEO rankings 32:07 Three critical surface areas for modern search strategy 36:14 Four-step AEO playbook implementation guide 42:03 Technical foundations and consistency requirements 49:31 Trust engineering and authentic discussions 53:40 90-day roadmap for implementing AI search strategy Connect on LinkedIn: https://www.linkedin.com/in/liamdunne05/ Twitter: https://x.com/saasliam Instagram: https://instagram.com/saasliam How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4 How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c... ---------------Hosted on Ausha. See ausha.co/privacy-policy for more information.
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How To Win AI Search for B2B SaaS (Full Guide 2026) | AEO vs GEO vs SEO
Aug 2201:14:50Tap to summarizeHow B2B SaaS teams get picked (and cited) by Google’s AI Overviews and LLMs like ChatGPT, Gemini, Claude, and Perplexity. In this video, I break down a practical playbook to earn mentions & citations inside AI answers, map your Prompt Universe, and use third-party authority + entity hygiene to win selection in weeks. *Who this is for* Founders and in-house marketers at B2B SaaS ($1M+ ARR) who already invest in SEO/content and want first-mover advantage in AI search. *What you'll learn* - Why AI Overviews + LLMs are reshaping discovery (zero-click answers) - SEO ≠ AI selection: only ~12% of URLs cited by AI sit in Google’s top 10 for the same query. - Where to show up off-site: ChatGPT skews Wikipedia, Google AI Overviews & Perplexity skew Reddit/YouTube - and how to leverage that. - How often AI Overviews appear now and what that means for your content mix. - What to publish (answer-first passages, comparisons, integration pages) and how to measure (mention rate, citation rate, Share-of-Voice). Is SEO the same as AEO? We think not: https://youtu.be/YEhddcoUfeI *Work with us* Discovered Labs is an AI search optimization agency (AEO/GEO) that helps B2B SaaS companies get recommended by AI assistants. Learn more: https://discoveredlabs.com/ Grab the AI Search optimisation checklist: https://discovered.beehiiv.com/p/ai-search-optimisation-checklist *Timestamps* 00:00 Introduction to the AI search optimization opportunity 03:43 Market statistics and why AI search matters now 27:26 Content strategy for AI optimization 38:10 Mapping your prompt universe 49:17 Building authority through third-party validation 1:02:25 Creating consistent entity presence across platforms 1:09:48 Implementation steps and best practices 1:12:08 First mover advantage and timeline 1:13:01 Comparison of different implementation approaches 1:14:00 Final summary and conclusions -- Connect on LinkedIn: https://www.linkedin.com/in/liamdunne05/ Twitter: https://x.com/saasliam How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4 How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c... ---------------Hosted on Ausha. See ausha.co/privacy-policy for more information.
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He Got 20k LinkedIn Followers In 14 Months, Here's How | Dan Rosenthal
Jun 3000:47:15Tap to summarizeEarly-stage B2B SaaS startup founder? Watch this: https://youtu.be/QAbR_eZaS-Y Long-form breakdowns on hitting your first $1m in SaaS: https://www.efficient-growth.com/ *Chapters* 00:00 The Journey of LinkedIn Growth 03:41 Content Ideation Strategies 06:59 Frameworks for Content Creation 09:50 Leveraging AI and Tools for Content 12:37 Engagement and Audience Building 15:44 Content Formats and Repurposing 18:52 The Importance of Storytelling 21:40 Measuring Content Success 25:38 Maximizing Content Value 28:50 Effective Content Formats and Angles 33:31 The Power of Visuals in Content 36:32 Optimizing LinkedIn for Business Outcomes 42:43 Building Trust Through Low-Cost Offers *Summary* In this conversation, Liam Dunne and Dan Rosenthal explore the intricacies of growing a LinkedIn presence, focusing on content ideation, frameworks for writing, and effective distribution tactics. They discuss the importance of authenticity in content creation, the role of AI, and how to leverage online communities for inspiration. The conversation also delves into content formats, repurposing strategies, and the significance of audience engagement. Dan shares insights on optimizing LinkedIn profiles for conversions and introduces a unique $1 mini course strategy designed to build trust and lead to higher-ticket offers. *Connect with me* - LinkedIn: https://www.linkedin.com/in/liamdunne05/ - Twitter: https://x.com/saasliam - Instagram: https://instagram.com/saasliam How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4 How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c... *Connect with Dan* - https://www.linkedin.com/in/dan-m-rosenthal/ ---------------Hosted on Ausha. See ausha.co/privacy-policy for more information.
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