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Marielle Segarra
You're listening to Life Kit from npr. Hey everybody, it's Marielle. When was the last time you negotiated something? Not your salary though? Well, think about it this way. Have you ever compromised with a friend or a housemate, partner or family member? If so, you have done some form of negotiation, whether it was over who's going to do the dishes, what you were having for dinner, or where you were going to go on vacation together.
Joan Moon
I had some friends the other day, a couple deciding on what, what ice cream flavors that they were going to get from the grocery store.
Marielle Segarra
That's Joan Moon, founder of Moon Negotiation, a negotiation and career coaching firm. She's also the head of negotiation coaching at the Harvard Kennedy School, and she says, yeah, some negotiations are much higher stakes than others. But the point is, negotiating can help you come up with compromises, creative solutions that go beyond yes or no, this or that, and that can help you get unstuck.
Joan Moon
It can really improve your everyday contentment, your satisfaction with your situation, and it can really give you a sense of agency. It gives you a sense that you are making intentional choices and creating a life for yourself, curating a life for yourself that you're happy with.
Marielle Segarra
On this episode of Life Kit, Joan and I are gonna walk through some of the negotiation strategies that you might typically use when you get a job offer or a promotion and talk about how you can apply those in in your day to day lives.
Sarah Levy
Support for NPR and the following message come from Betterment, the automated investing and savings app. CEO Sarah Levy shares how Betterment utilizes tech tools powered by human advice.
Joan Moon
Betterment is here to help customers build wealth their way and we provide powerful technology and complete human support where technology can deliver ease of use and affordability, and the people behind that technology can provide advice and guidance.
Sarah Levy
Learn more@betterment.com investing involves risk performance not.
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Joan Moon
After more than a year of war between Israel and Hamas, a ceasefire deal has been announced in Gaza. State of the World brings you the latest news. As the deal is tested and hostages are released, our reporters in the Middle east will provide details, context and reaction from the region and around the world. Listen to the State of the World podcast from NPM are.
Marielle Segarra
Well, let's get into some of the formal negotiation tactics that you can use in these everyday situations. There is a term that's going to come up here, benchmarking. What is that?
Joan Moon
Yeah, so what we do in let's say a job offer, a salary negotiation is we benchmark on like what is an appropriate range for this job. We might look at what the industry standards are, what the organizational standards are. I might do some research on the fair market value and then using my level of experience, I'll figure out where I lie within that range. In the personal context, you can continue to use those benchmarking strategies, let's say when you're making like large consumer choices. So if you're hiring a plumber or you want to do a kitchen renovation or other times you might do some benchmarking is buying a car, right? So what you're doing is you're researching good information and what is an appropriate price point for this purchase. And it's really important to reduce ambiguity and uncertainty in these situations by investigating. When you investigate, I go with app. So a is ask P is to think of people resources and the other P is to think of paper Resources. So you had a delayed flight, and you know that there are certain regulations that airlines have to follow. You might be able to just ask at the customer service counter, and they might give you the information you're looking for for people resources. So people resources might be just asking around. Within your networks, you can go into informal groups like a Facebook group. You can reduce the ambiguity by investigating using the app model.
Marielle Segarra
It sounds like benchmarking works really well for negotiations in the office and then also on things that you're buying stuff around money. Let's talk about another phrase. What about win win strategies?
Joan Moon
Yeah, most people have heard of like a win win in passing, but the issue is that a lot of us are not utilizing this strategy as frequently as we have the opportunity to. So a win win is when you talk about how you and I are both going to benefit from the solution. So let me give you an example. I was on a customer service call recently, and I was having issues with my phone service, and I was in a really tight spot. I basically had no phone service. My phone number wasn't working. So I called customer service. And you said, you know, you told me to do this thing and that if I did that, the situation would be fixed. The new customer service rep I was talking to said, well, you know, we don't have any record of us telling you that we told you to do that. And I was incredibly upset because, a, you're gaslighting me right now. B, you literally have a recording of this call and you can look it up, like, what is the point of this? Right? So I was, I was sitting there fuming that that is the direction of the conversation that we went in. And so I said, okay, Joan, you know the research on this. Let's utilize this win win framing strategy. And so I redirected the conversation saying, listen, I want to remain a long time satisfied customer at this company. I've been with you for 10 years, and I would like to keep it for another 10 years. And so what I'm doing is I'm speaking to their interests and to mine. Right? We both want to benefit from this relationship. So I said, can we focus on a solution to how I can get my phone reconnected? And with this, we were able to focus on solutions instead of focusing on the past and whether or not they told me that, because that was not going to be a productive conversation. So we focus on what do we both want in this situation and how do we benefit from that.
Marielle Segarra
You've also talked about when you're in the midst of negotiating, giving people a menu of options.
Joan Moon
What does that mean in going to a housekeeping example? Right. Let's say you're upset with your roommate on people not cleaning up around the apartment. And, you know, it's getting pretty filthy. And you know, I've gotten so busy with work, so I can't keep on doing the majority of the housework. So what I would recommend is come up with three different options. Let's say maybe we come up with a different cleaning schedule that is a little bit more accommodating of our lifestyles, or maybe we change the breakdown of responsibilities within the home, or maybe we look up prices of housekeeping services. When you present three different options, it's less of a standoff and it signals to the other person a collaborative tone, like, let's solve this problem together.
Marielle Segarra
Yeah. And I know, you know, on the one hand, if you're the one bringing this up, like, then maybe it is on you to come up with some solutions. But is it ever frustrating though, to be the person who's like, and here it is, here's a menu of things you could choose from and it just feels like the other person is not doing any of the work.
Joan Moon
Yeah. Yeah. So I do not promise that this will be a frustration free process. Right. And when someone is being incredibly, you know, stubborn or difficult, that's when I recommend reconsidering what we call the negotiation community, your batna, and that stands for best alternative to negotiated agreement. And what that means is if you're unable to negotiate with this person, what are you going to walk away to? What is your alternative?
Marielle Segarra
What's your backup plan?
Joan Moon
Yeah, exactly. And if you have a really bad backup plan that you're not really willing to consider, then you're going to feel stuck and then you're going to get upset with the other person for not engaging in these options. You're going to feel like you're stuck in a corner. And so what we always recommend in negotiating is to strengthen your batna. Have a really good alternative. When you increase and improve upon your alternatives, you're able to think with a clearer head and you're less likely to make a decision that you regret later on.
Marielle Segarra
I wonder, is it important for the other person to have a sense of your batna? Like, especially if you've firmed it up or if you are willing to walk away, if you're willing to move out or leave your job or, you know, I don't break up with your partner or whatever, like, is it good for them to know that. Should you communicate that with them in the negotiation?
Joan Moon
That's a really great question. Yes, absolutely. And I want to be super clear. You do want to signal to them subtly that you do have a strong batna so that they are aware of, you know, how fed up you might be. Oftentimes people are so involved in their own lives and what you're bringing up to them might not be a big priority for them, but it might become a higher priority when they realize, oh my gosh, I didn't realize you're so upset about this. I didn't realize that you're at the breaking point when it comes to this. And so when you are able to subtly signal, like, listen, I'm close to my breaking point here, then they are going to prioritize the request that you are making to them or not.
Marielle Segarra
And then you, you know, make another choice, then you absolutely fall back on your backup plan. I mean, if your, your bat now, like we talked about, best alternative to a negotiated agreement is real, like if you really feel that, then you will embody that, I think when you're in the room and you won't be coming from a desperate place.
Joan Moon
Actually, Marielle, there's research that, that shows exactly what you're saying. Right. So there's research that shows that when you have a strong batna, it influences your negotiation performance. If you don't have a strong batna, it impacts the way that you engage in the negotiation and the sort of feeling like you're in a corner, you don't have any other options that kind of subtly bleeds through to the other person. And so you end up getting a worse negotiating outcome. So having a strong batna is good for multiple reasons. The first one being that you have alternatives if this doesn't work out. But the second reason is that it puts you in a healthy and strong psychological place as you enter into that conversation.
Marielle Segarra
Yeah, so you're not coming in as a supplicant.
Joan Moon
Yes, exactly.
Marielle Segarra
Let's talk about some other examples of how we can negotiate in our day to day lives. Like what are some other negotiations that might come up, for instance, with a romantic partner?
Joan Moon
So one example that I think will feel really relatable for folks is I had a client, I'm going to call her Anna. And Anna was negotiating with her fiance over the details of their wedding. And you know, he wasn't super invested in the details at first. You know, he's like, oh, yeah, whatever you want. Oh, that sounds like a great idea. Sounds good. Let's do that. But there was a shift at a certain point where he started being a little bit more demanding and rigid on some of the details that he previously didn't care about. So when she dug a little deeper, she found out that it was actually his mother who had.
Marielle Segarra
How did I know you were gonna stay?
Joan Moon
It's such a classic story, right? Such a classic story. So sorry to give such a heteronormative example too. So. So what happened is the mother had been dreaming about. This is her eldest son. She'd been dreaming about this wedding for so long. And she also had certain cultural expectations. Right. Ana and her fiance, they were coming from two different cultural backgrounds. And in addition to that, there was a language barrier. She couldn't communicate effectively directly with the mother. And I use this example to talk about the different parties involved in a negotiation. I call them the PDMs. The P is a power broker, the D is a decision maker, and the M is a messenger. Now, normally you would think that Anna and her fiance are the decision makers, but as she dug deeper, she realized that he was actually just kind of a messenger and the mother was being the decision maker. What she did in this situation was appeal to the father in law, who was a power broker. He's the one who could sort of influence his wife and say, listen, you know, it's her wedding too. Maybe, you know, she doesn't understand why this is of cultural significance to you. Maybe you should explain this. And so he was able to influence her a little bit more. And this scenario is to point out that there are often invisible parties in a negotiation. Oftentimes you're not just negotiating with the person in the room. So really thinking about who are the actual parties involved and who are the power brokers, decision makers and the messengers can be important in how you direct your energy during a negotiation.
Marielle Segarra
Hmm. That's so smart. And it also is annoying. Yeah, it's just like, what if you don't want to have a decision maker outside of the people that you thought were decision makers in your romantic relationship.
Joan Moon
Absolutely. And I think that's a conversation between Anna and her fiance. Right. Like, hey, let's talk about whose wedding this is. Let's talk about what kind of decisions we're okay with delegating to family members and what decisions that we need to make between ourselves. And that's a negotiation in itself.
Marielle Segarra
Yeah. What are some things you might negotiate with friends besides housework, if you're roommates?
Joan Moon
So I have an example of two friends who are having an argument or A disagreement. One friend was sort of feeling undervalued and kind of ignored by the other friend. You know, maybe they weren't responding to their texts as frequently when they were in group settings. They weren't really prioritizing time with them. And so in this situation, she was debating on, like, how do I approach this conversation? I said, first of all, let's go back to the shared interests example. Right? I care about our relationship and I want us to have a healthy friendship. And so starting off the conversation with that sets a collaborative tone. Another thing to think about as you engage in negotiating or engaging in conflict resolution is something I borrowed from Alcoholics Anonymous. It's called Halt, Hungry, Angry, Lonely or Tired. Anytime you're feeling any of these things, it's probably a bad time to engage in this conversation. We really want to be mindful about the timing and context of a situation. And is that the ideal scenario in which we're going to engage in a conversation that's really important to us? So being really intentional about not only is the timing context right for you, but is it the right timing and context for the other person and being really thoughtful about them and that sets you up to have a more productive and successful conversation?
Marielle Segarra
Yeah. Okay. Broadly speaking, how do you know when it's time to step away from a negotiation?
Joan Moon
Oh, I get this question a lot, actually. So one major factor to consider is the strength and the longevity of a relationship. And let's say if you are haggling over the price of a souvenir and you're never going to see this vendor again, you might want to cut your losses and walk away. If this is a long standing relationship that you really value and you really want to maintain, you want to make sure that how you negotiate and how frequently you negotiate isn't wearing out or fatiguing that relationship, you want to consider like, am I over fatiguing this relationship? Am I overplaying my hand and do I need to sort of accept the no or not right now and walk away from this situation? To my betna.
Marielle Segarra
Yeah. What would you say to someone who's nervous about looking demanding or even greedy when they negotiate?
Joan Moon
This brings me back to the strategy of benchmarking. Because when you benchmark and you realize that what you're asking for is completely within the norm, then what you've done is you've built yourself in armor against a reaction like that. And you're also, once you have that data and you present that data to the other person, you reduce the likelihood that they're going to respond that way because you have objective data, right? You have all these numbers that you've researched, and it's kind of hard to react that way when there is such clear data in front of you.
Marielle Segarra
That was Joan Moon from Moon Negotiation. Now, instead of doing a traditional recap, let's go over the terms and acronyms Joan introduced us to. Basically, this is a glossary. First, we've got benchmarking.
Joan Moon
So benchmarking is when you do some research to see what, what are the standards out there, what are their objective data that you can collect to legitimize what you are asking for.
Marielle Segarra
For next up, we have the acronym app app.
Joan Moon
There are three different areas in how you can investigate and reduce ambiguity. So the A stands for ask whether that's directly or indirectly. The first P is for people resources, and then there's paper resources.
Marielle Segarra
And these don't literally have to be on paper. You know, this could mean doing your research by looking up a policy or digging through an online forum. Next, Joan talked to us about win win strategies.
Joan Moon
A win win strategy is when you highlight what you're asking for can benefit both parties, whether it's you and the other person or you and your employer.
Marielle Segarra
Another negotiation tactic Joan mentioned, giving people a menu of options.
Joan Moon
A menu of options is a way to stay away from yes or no requests and instead to present a three different creative choices so that it increases the likelihood of the other person agreeing on one of those options.
Marielle Segarra
All right, another acronym coming your way. Batna. That's B A T N A.
Joan Moon
The BATNA is the best alternative to negotiated agreement. And this is, you know, if your negotiation doesn't work out, what are you going to walk away to? What is your best alternative in this scenario?
Marielle Segarra
Next, we've got PDMs.
Joan Moon
The PDMs are the power brokers, decision makers, and the messengers. There are three different types of parties that you might be negotiating with, whether they're in the room with you or outside of the room.
Marielle Segarra
And our last acronym, halt, H A.
Joan Moon
L T. HALT stands for hungry, angry, lonely and tired. And basically, you want to halt when you are feeling any of these things because it's likely not the best time to engage in a negotiation conversation.
Marielle Segarra
All right, Joan, thank you so much for being here.
Joan Moon
Thank you, Marielle, for having me. I'm a big fan of the show.
Marielle Segarra
I'm a big fan of yours.
Joan Moon
Now.
Marielle Segarra
For more Life Kit. Check out our other episodes. We've got ones on how to prepare for a job interview and on how to argue productively. You can find those@npr.org LifeKit and if you love Life Kit and you just cannot get enough, subscribe to our newsletter@npr.org lifekitnewsletter. Also, we love hearing from you, so if you have episode ideas or feedback you want to share, email us@lifekitpr.org this episode of Life Kit was produced by Audrey Wynne. Our visuals editor is Beck Harlan, and our digital editor is Malika Green. Meghan Cain is our supervising editor and Beth Donovan is our executive producer. Our production team also includes Andy Taegle, Claire Marie Schneider, Margaret Serino and Sylvie Douglas. Engineering support comes from Robert Rodriguez. I'm Marielle Segarra. Thanks for listening.
Sarah Levy
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Host: Marielle Segarra
Guest: Joan Moon, Founder of Moon Negotiation and Head of Negotiation Coaching at Harvard Kennedy School
Release Date: January 16, 2025
Marielle Segarra opens the episode by highlighting that negotiation is not confined to high-stakes environments like salary discussions but is integral to daily interactions. Whether it's deciding on household chores, dinner plans, or vacation destinations, negotiation skills facilitate effective compromises and creative solutions.
Notable Quote:
“[Negotiation] can help you come up with compromises, creative solutions that go beyond yes or no, this or that, and that can help you get unstuck.”
— Joan Moon (01:30)
Joan Moon emphasizes that negotiation enhances everyday contentment and satisfaction by giving individuals a sense of agency. She explains that effective negotiation is about making intentional choices that lead to a curated and fulfilling life.
Notable Quote:
“It can really give you a sense of agency. It gives you a sense that you are making intentional choices and creating a life for yourself, curating a life for yourself that you're happy with.”
— Joan Moon (01:54)
Benchmarking involves researching industry or market standards to establish a fair and appropriate range for negotiations. This strategy applies to both professional settings, like salary negotiations, and personal contexts, such as purchasing decisions.
Notable Quote:
“Benchmarking is buying a car, right? So what you're doing is you're researching good information and what is an appropriate price point for this purchase.”
— Joan Moon (04:38)
A win-win approach seeks solutions that benefit all parties involved. Joan shares a personal experience where reframing a frustrating customer service call into a collaborative problem-solving session led to a positive outcome.
Notable Quote:
“So I redirected the conversation saying, listen, I want to remain a long time satisfied customer at this company... We both want to benefit from this relationship.”
— Joan Moon (06:32)
Presenting multiple options prevents negotiations from becoming binary and promotes a collaborative atmosphere. For example, proposing various cleaning schedules or shared responsibilities can lead to mutually agreeable solutions.
Notable Quote:
“When you present three different options, it's less of a standoff and it signals to the other person a collaborative tone, like, let's solve this problem together.”
— Joan Moon (08:32)
Having a strong BATNA provides a fallback plan if negotiations fail, enhancing confidence and decision-making clarity. Joan advises strengthening one's BATNA to avoid feeling trapped and to negotiate from a position of strength.
Notable Quote:
“Having a strong batna is good for multiple reasons. The first one being that you have alternatives if this doesn't work out... you're less likely to make a decision that you regret later on.”
— Joan Moon (10:14)
Identifying all parties involved in a negotiation, including those not immediately present, ensures a comprehensive approach. Joan illustrates this with a wedding planning scenario where hidden influencers played a crucial role.
Notable Quote:
“There are often invisible parties in a negotiation. Oftentimes you're not just negotiating with the person in the room.”
— Joan Moon (15:56)
Recognizing when emotions or physical states may hinder effective negotiation is vital. Joan recommends postponing negotiations if parties are experiencing any of the HALT conditions to ensure productive conversations.
Notable Quote:
“Anytime you're feeling any of these things, it's probably a bad time to engage in this conversation.”
— Joan Moon (16:38)
Joan shares the story of Anna, who navigated wedding planning negotiations involving cultural expectations and family influences. By identifying the true decision-makers and engaging power brokers, Anna successfully managed conflicting interests.
Notable Quote:
“He was actually just kind of a messenger and the mother was being the decision maker.”
— Joan Moon (14:10)
In scenarios like feeling undervalued in friendships or managing household responsibilities, Joan advises starting conversations with shared interests and ensuring the timing is right. Techniques like expressing care for the relationship and avoiding HALT conditions lead to healthier outcomes.
Notable Quote:
“Starting off the conversation with that sets a collaborative tone.”
— Joan Moon (16:32)
To reinforce the strategies discussed, Joan and Marielle provide a glossary of essential negotiation terms:
Benchmarking: Researching standards to determine fair negotiation ranges.
APP: A method to investigate and reduce ambiguity:
Win-Win Strategy: Seeking solutions that benefit all parties involved.
Menu of Options: Presenting multiple choices to avoid binary decisions.
BATNA: Best Alternative to a Negotiated Agreement; your fallback plan.
PDMs: Power Brokers, Decision Makers, Messengers; all parties involved in a negotiation.
HALT: Hungry, Angry, Lonely, Tired; states to avoid when negotiating.
Joan outlines key indicators for ending negotiations, such as the strength and longevity of the relationship at stake. She advises assessing whether continued negotiation may harm valuable relationships and emphasizes the importance of respecting both parties' limits.
Notable Quote:
“If this is a long standing relationship that you really value and you really want to maintain, you want to make sure that how you negotiate... isn't wearing out or fatiguing that relationship.”
— Joan Moon (18:10)
For those apprehensive about appearing demanding, Joan recommends benchmarking to validate their requests. Presenting researched data shields negotiators from negative perceptions and strengthens their position.
Notable Quote:
“Because when you benchmark and you realize that what you're asking for is completely within the norm, then what you've done is you've built yourself in armor against a reaction like that.”
— Joan Moon (19:15)
Marielle and Joan wrap up the episode by reiterating the importance of negotiation skills in daily life. They encourage listeners to apply these strategies thoughtfully to enhance their personal and professional relationships.
Notable Quote:
“I'm a big fan of the show.”
— Joan Moon (22:11)
Negotiation is Universal: From simple daily decisions to complex personal relationships, negotiation is a fundamental human skill.
Preparedness is Crucial: Utilizing strategies like benchmarking and understanding BATNA prepares individuals for successful negotiations.
Relationship Preservation: Recognizing when to negotiate and when to step back maintains and strengthens valuable relationships.
Emotional Awareness: Avoiding negotiations when experiencing HALT conditions ensures more rational and productive outcomes.
By integrating these negotiation tactics into everyday interactions, listeners can foster better communication, achieve mutual benefits, and build more resilient relationships.
For more insights and episodes on enhancing your life skills, visit NPR's Life Kit.