In this episode of Life, Liberty, and Equipped, Graig Davis sits down with John Patton—creator of The Gun Collective, founder of Patton Media and Consulting, and the driving force behind GunCon. Known for his no-nonsense approach and commitment to honesty, John has spent the last decade holding the firearms industry accountable while helping brands better tell their stories through high-quality media and marketing. But behind the fast-paced news delivery is a self-proclaimed nerd with a deep passion for innovation, relationships, and pushing the industry forward. Graig, Nate, and Tiberius dig into John’s journey—from the early days of The Gun Collective to building a media company and launching one of the most unique industry events out there. Along the way, they explore what it means to stay authentic in a noisy space, the importance of integrity in business, and how strong connections shape long-term success. If you’re interested in the intersection of media, entrepreneurship, an...