Hosts Avi Mor and Lisa Reed take the Lighting Matters podcast on location to the IES conference in Anaheim, conducting rapid-fire interviews with five leading lighting professionals. The episode explores how lighting designers advocate for their profession across different practice models - from integration firms to nonprofits to global studios. Violet Estes of Cantara Design discusses bridging the gap between lighting design and home automation. Nick Albert reveals his Light Equity initiative helping LA wildfire victims access professional lighting design. Shoshana Segal challenges the industry to stop preaching to the choir and educate broader audiences. SmithGroup's Paige Donnell explains internal advocacy within integrated firms. IES Fellow Paul Gregory shares decades of wisdom on creating emotional connections through light. "You don't see the column, you just see the light that bounces off it," Gregory explains. Each conversation reveals different approaches to the same funda...