Can you quantify why lighting matters—or does defining it ruin everything?  Avi Mor of Mor Lighting and Lisa Reed of Reed Burkett Lighting Design record live from ArchLight Summit 2025, exploring a fundamental question: does lighting matter? They tackle the industry's most pressing challenge—proving the value of professional lighting design in every project type. Why do affordable housing developments consistently exclude lighting designers despite their residents' critical need for quality light? The conversation reveals an uncomfortable truth: good lighting remains indefinable, immeasurable, yet undeniably essential. Their solution? Show the bad to prove the good.  In This Episode:   (00:00) Does lighting matter? Industry perspectives on value  (10:06) Luminaire level lighting control without sensors  (13:46) AI integration in lighting software and design tools  (18:45) Where lighting design has the most impact  (24:10) The challenge of proving lighting ROI in affordable...