Ten experienced lighting designers walk into a conference. Can they agree on what they actually do for a living?"What do you do?" For lighting designers, it's a deceptively hard question to answer well. At the IALD Enlighten Americas 2025 conference in Tucson, hosts Avraham Mor (Morlights) and Lisa Reed (Reed Burkett Lighting Design) posed three pointed questions to ten industry veterans — Chip Israel (Lighting Design Alliance, A Salas O'Brien Company)Aram Ebben (EXP) Francesca Bastianini (Sighte Studio) Ron Kurtz (Dark Light Design) Randy Burkett (RBLD) Giulio Pedota (Schuler Shook) Steven Rosen (Available Light) Laura Arroyo (FLOU Lighting Design) Gonzalo Saez (SV Lighting Design)Nancy Clanton (Clanton & Associates)The conversation cuts to the core of professional identity, the real distinction from electrical contractors, and whether a unified global vocabulary for the profession is even achievable. Then ChatGPT weighs in — sort of. In This Episode:  (00:00) Welcome and IALD E...