Episode 33: Profit Leaking Out the Floor: Inside Lighting's Broken Spec Process

Lighting's go-to-market model is one of the most complex in any product category. Does anyone outside the industry actually understand that—and does it matter if they don't?Amy Bonder came to Luminii from the Fortune 500—Black & Decker, Advance Auto Parts, Bridgestone—and found that nothing prepares you for lighting's go-to-market complexity. In this episode, hosts Avi Mor (Morlights) and Lisa Reed (Reed Burkett Lighting Design) dig into what's broken. One agent partner touched a single project 178 times. The conversation moves through data fragmentation, spec integrity, and a harder question: why does this industry still fail to develop its own leaders? "Better is better," Amy says. Take the nuggets and move. In This Episode: (00:00) Amy Bonder's path from Fortune 500 to the lighting industry (06:55) Why lighting's go-to-market model is unlike anything else (14:24) The real cost of a fragmented specification process (23:53) Solving the data and software gap across the value cha...