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How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry.

Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok.

Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Intro

03:57 What Would Moiz Do?

05:45 The Surprising Black Friday Email Win

08:56 Let’s Get Into The Stats

13:40 Now We Can Play Mariah Carey

17:29 SM Ad Spends In Numbers

23:01 Why An Early Black Friday Works For DTC Business

30:34 How Not To Harm Your Brand

35:38 How To Think About Send Times

48:16 How Facebook Thinks About Ads

S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant