Look. If Nik and Moiz get the chance to mention Ryan Reynolds, they’re gonna do it.

Can you blame them?

What’s the secret sauce to celebrity brand success? Turns out Selena Gomez knows—, and it has a thing or two to do with content, direct involvement, and authenticity. Plus, what happens when a celebrity sells their brand *cough* Mr. Reynolds *cough*?

Then, the boys break down the reasons why luxury beauty brand, Aesop, is crushing it and why typing in a credit expiration date is officially better than scrolling for one.

0:00 What We’ve Been Up To

3:17 Creator Brands

8:05 The Beauty of “Rare Beauty”

15:46 Why Just Having a Celebrity Brand Isn’t Enough

22:26 What Happens When a Celebrity Sells Their Brand?

28:50 The Case for Mr. Beast and Why Celebrity Brands Work

32:17 Why Aesop is Crushing It

49:46 Stripe Annual Letter

1:06:52 Contact Us

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S4 E1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process