You know that little feeling in the back of your throat that makes you feel emotions towards someone else?

Yeah— it’s called empathy, and True Classic’s CEO, Ryan Bartlett, is here to explain why it's the one thing that will distinguish your D2C brand from the rest of the crowd.

Nik and Moiz talk to Ryan about the importance of empathy in company culture, how he fosters that mindset daily within the walls of True Classic Tees, and why hiring emotionally intelligent people is critical to negating workplace toxicity.

Ryan also unveils his playbook for hiring powerhouse players— and spoiler alert— it doesn’t involve recruiters or running ads. So, lay off the LinkedIn for a bit, bucko, because, according to him, the best employees probably aren’t even looking for jobs. Time to go poach some Grade A eggs!

Plus, find out why growth and valuation are simply a high-stakes game of EBIDTA and retention, and what True Classic is doing to perfect their model.

0:00 Guess That Business

12:00 True Classic & Ben

19:52 Creating a Great Culture

33:30 Becoming More Creative

40:15 Going Viral

42:00 The Hiring Process

53:00 Mr. Sharma’s Hiring Process

1:00:00 Growth and Valuation

1:10:31 Mobile App Metrics

Check Out True Classic Tees:

Website: https://www.trueclassictees.com

Instagram: https://www.instagram.com/trueclassic/

TikTok: https://www.tiktok.com/@trueclassic

Follow Ryan:

LinkedIn: https://www.linkedin.com/in/rbtct/

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

S4 E12: True Classic’s CEO on Company Culture, Creativity, and Going Viral