Lululemon, Mirror, Dollar Shave Club, SmileDirectClub, WeWork... In this day and age, it’s insane that businesses can literally disappear overnight. Except for maybe that last one… because honestly, we all saw that one coming.

This week, Nik and Moiz are giving all the dirty details straight from the bankruptcy files of Dollar Shave Club and SmileDirectClub’s legal filings. They’re diving deep to break down the dismantling of these once-promising e-commerce brands, dissecting how SmileDirectClub went from a $9 billion evaluation into nearly $900 million worth of debt and detailing how the acquisition of Dollar Shave Club from Unilever fell apart.

And later, they guys touch on other topics, including Alo Yoga's rumored fundraising efforts and the challenges faced by e-commerce brands in 2023.

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00:00:00 - New York's E-commerce and Marketing Updates

00:02:15 - Smile Direct Club vs. Dollar Shave Club

00:07:55 - Smile Direct's Bankruptcy and Debt Crisis

00:23:15 - The Challenges of Spending Billions on Facebook Ads

00:23:48 - Unilever's Regrettable Acquisition of Dollar Shave Club

00:33:05 - Roan Buys Out Investors for Growth

00:34:51 – Alo Yoga Seeks $10 Billion Valuation

00:39:34 - 2024 Outlook for E-commerce Brands

00:42:09 - Google Pricing Transparency and Charitable Business Ideas

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S6 E2: From Billions to Bankruptcy: How SmileDirectClub and Dollar Shave Club Fell From Grace

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