When should your DTC brand take the leap of faith into the world of mixed media? What does an effective growth plan look like in 2024? Nik & Moiz set out to answer the big questions.

We're taking a deep dive into the role of TV, podcasts, and explore the key pieces you need to know to effectively utilize a mixed media strategy. From the challenges of learning how to measure TV ad success to harnessing the power of UGC to cut ad costs, to creating vanity landing pages and more, the guys get down to the brass tacks about how much you can expect to spend when making the transition into TV.

And later, Nik and Moiz reminisce about the possibilities of AI when it comes to customer service, the stupidity (or genius) of Apple Vision Pro, and reveal exactly what Google’s new efforts to combat spam mean for your brand this month.

00:00:00 - Google's Email Changes: What's New?

00:01:17 - The Role of Podcasts and TV in a Mixed Media Strategy

00:06:55 - Podcasts vs. TV: Consumer Preferences

00:10:05 - The Flaws of Traditional TV Ratings

00:12:40 - Reverse Engineering Product Market Fit

00:14:47 - Google and OpenAI Revolutionize TV Ads

00:20:43 - Using UGC to Cut Video Ad Costs

00:26:02 - The Cost of TV Advertising

00:33:07 - Google Cracks Down on Email Spam

00:39:15 - Apple's Ad Platform: What's New?

00:40:00 - The Future of Barcodes: QR Codes

00:44:58 - Website Conversion Rate Optimization Audit

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

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S7 E6: The Inside Scoop on DTC Growth Plans in 2024