Just because the guys don’t wear makeup doesn’t mean they can’t dig Sephora. They discuss the makeup giant’s clever loyalty program and explain why it’s the prime example of how to make a loyalty program work.

Then, Nik and Moiz ruminate over how to make corporate gifting a lucrative DTC business. Could their idea for a corporate gifting channel turn into the next big Faire?

And later, Nik just can’t shake his bad streak with ambulance-chasing attorneys. He’s got a chip on his shoulder and is sharpening his pitchfork for bloodsucker threatening small DTCs to pay up or else. What’s the latest sitch? And how can other DTCs make frivolous lawsuits a thing of the past?

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Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

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And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)