"I have gone to my favorite bookstore for years, always finding the one book I wanted - and then three more I hadn't known I wanted." ― Mary Ann Shaffer, The Guernsey Literary and Potato Peel Pie Society

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Shortly after Lynda created her literary marketing firm, Booking Authors Ink, one of her first clients was the psycholinguistic trailblazer Steven Pinker, author of The Stuff of Thought. In this episode Lynda shares the impact their meeting had on the way she now thinks about marketing, how it forever changed her and taught her to think outside the lines when creating publicity campaigns for her authors.

As Lynda travels around the south on publicity tours with her authors and as a new season of books hit the store shelves, it's more important than ever for authors to think about effective ways to turn a book browser into a buyer.

Thousands of books are being published every hour! There are lots of choices. So what important choices do readers make when deciding which books they buy or want to spend precious time reading? How can you, as an author, increase the odds they'll buy your book? Enter the psychology of choice. Lynda breaks down the 9 steps book browsers take along the way to a book purchase and she tells us what drives customers to buy the books they do.

Whether you are in the beginning stages of your writing life or a seasoned author, this episode will help you attract more readers. You'll understand why readers choose the books they do at bricks and mortar bookstores, how you turn a customer into a READER and how you can tip the scales in your favor.

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Discover more about Booking Authors Ink and this podcast

The Stuff of Thought by Steven Pinker